Nathan Mains Email & Phone Number

Milwaukee, WI, US

Milwaukee, WI, US

• Develop and lead marketing communications strategies for Komatsu’s hard rock underground mining offerings, by connecting customers’ needs to the value provided by products, services and solutions.
• Through marketing, communications, and branding initiatives, drive mining solutions to market, collaborating with multiple Komatsu mining cross-functional teams and distributors to understand their capabilities.
• Map the customer journey and acquire necessary intelligence about customer behaviors and preferences through interviews, VOC, and supplemental research.
• Strategize and collaborate with Marketing and Communication peers to feed the content and channel strategies, as well as the marketing automation program which communicates directly with customers in a personalized way.
• Develop key messages based on defined communication priorities, ensuring marketing activities are prioritized according to business and customer need.
• Facilitate collaborative workshops with stakeholders to gain consensus on strategic foundations for marketing activities, including goals/KPIs, audience personas, value proposition, and key messages.

Wabash, IN, US

• Direct all marketing and communications activity for the company including sales training materials, videos, literature, digital media, trade show, sales promotions, etc.
• Responsible for establishing and communicating the positioning of several registered brands and trademarks in the industry via advertising, public relations, digital media and other sales and marketing tactics.
• Manage all digital marketing, including website development and design, dealer login portals, Google Analytics, SEO, SEM, and PPC Google AdWords campaigns
• Led the development and creation of a new company logo, company website, and various company templates including product specifications sheets and user manuals, as well as various other company forms and documents.
• Collaborate with merchandising managers from retailers such as Staples, Office Depot, Shoplet Amazon, and other large online retailers to analyze sales performance by product category and SKU
• Lead a cross functional team of individuals and various creative marketing and advertising vendors to work together in a cohesive manner to complete all marketing strategies on time and on budget

Easton, PA, US

Successfully took new products to market with strategic marketing and communications plans that engaged users through various creative tactics and mediums.Managed the services of various creative agencies to develop and create a cohesive brand marketing message with items such as brochures, technical data sheets, videos, animations, websites, trade shows.

San Antonio, Texas, US