Structuring the BI department within Stone's credit unit.Data modeling, dashboard development, KPI analysis, definition of the BI ecosystem, building a self-service BI environment, among other activities.SQL, AWS, Athena, MongoDB, Robo 3T, Redshift, PowerBI and Tableau.

Project management and client relations management of StormX's BI operation for Santander Brasil.

Responsible for BI projects for clients such as Eume, Revlon, Australian Gold, Bio-Oil, Twitter, Serrana, Vero, Brastemp, Vult, BR Distribuidora, Protex and Palmolive etc. Dashboard and report development for campaigns and marketing promotions; social listenings and studies to support planning; website tagging; paid media optimization and performance; content analytics.

Responsible for BI projects and management for 'O Boticário', focusing on PR, press, digital and influencers. In addition to the technical profile necessary for the area's projects, I also worked in the BI area for the various clients within the O Boticário brand (different business fronts of the brand). - Development of campaign reports (periodical and ad hoc); - Definition of goals and KPIs; - Influencer mapping; - Monitoring of social networks; - Analysis of trends, opportunities and sponsorships; - Support to campaign planning; - Management of communication measurement projects.

Main clients: Shell, Disney Parks, Casa Bauducco and HP.Data intelligence for the development of dashboards, reports and studies of social listening and campaign performance; Support to paid media planning and execution; Definition of KPIs and measurement of communication in PR and digital.- Support to paid media planning and execution;- Communication measurement: PR and digital;- Social Listening tools, media platforms, Google Analytics and Insights area of social media platforms;- Development of brand positioning studies in the digital environment;- Production of secondary research and analysis of quantitative and qualitative data.

I worked in the press office of Fundação Cásper Líbero, which maintains TV Gazeta, Rádio Gazeta FM and AM, Gazeta Esportiva.com and Faculdade Cásper Líbero.Responsibilities: Relationship with the press, mediation of interviews, production and dissemination of agendas and bulletins, conducting interviews, coverage of events, follow up, preparation of press releases, support for the organization of press conferences , permanent monitoring of social media, among others.

Support for the organization and operation of corporate and academic events (internal and external).