Nathan Maxwell Email and Phone Number
PASSIONATE ABOUT INNOVATION AND GROWTHWith a proven track record in leading transformative Direct-to-Consumer (DTC) initiatives, I thrive in dynamic environments where innovation and growth are paramount. I bring a wealth of experience and a strategic mindset to help organizations navigate crossroads and achieve unprecedented growth. Let's connect and explore how we can drive success together.PERSONAL PROFILEI am an ultra-endurance athlete and have completed over 80 ultra marathons. My wife Amanda and I are the proud parents of six children. We regularly run and hike with our children to promote healthy and active lifestyles. EXECUTIVE SUMMARYWith over two decades of digital marketing and e-commerce expertise, I specialize in propelling revenue growth, amplifying brand visibility, and intensifying customer engagement. My core strengths are in strategic development and project management, backed by a distinguished track record in spearheading successful DTC and B2B campaigns. I excel in identifying and filling skill gaps, leveraging AI technology for operational optimization, and significantly boosting web traffic and sales. Renowned for cultivating an environment of innovation and teamwork, I have proficiently led sizable teams, crafted extensive marketing strategies, and steered the financial and operational advancement of diverse brands.CORE STRENGTHSTeam Leadership & Project ManagementP&L OwnerEcommerce StrategyAmazon FBA, A+ Content, & AdsAnalytics & Reporting (GA4)A/B Testing / Conversion Rate Optimization (CRO)UI/UX and Responsive Design Best Practices Search Engine Optimization (SEO) Google & Social Paid Media (P-Max, Meta, TikTok, Reddit, Twitter) Email Marketing & Affiliate MarketingProgrammatic (Native, Display, & Video) Product MerchandisingMARKETING TECHNOLOGYEcommerce Systems (Shopify Plus, HCL Commerce (Websphere), Adobe Commerce, Magento) Email Marketing (Klaviyo, MailChimp) A/B Testing Technologies (VWO, Google Optimize)Product Review Systems (Yotpo, Okendo, Bazaarvoice) AI Prompt Engineering (ChatGPT, Gemini, Grok, Claude, Perplexity)Customer Relationship Management - CRM (Zoho, Salesforce)Content Management Systems - CMS (WordPress & Drupal)Product Information Management (InRiver PIM)Proficient with Adobe Creative Cloud, HTML, CSS, MacOS & Windows OS, Microsoft Office Suite
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Ecommerce Manager Of DealermarketAutosoft Dms Nov 2024 - PresentWest Middlesex, Pa, Us
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Fractional Digital Marketing ConsultantPixelnova Solutions Feb 2023 - PresentAs the founder of PixelNova Solutions, I provide fractional digital marketing leadership and consulting across DTC, B2B, and retail businesses. Specializing in email marketing, SEO, CRO, and ecommerce, I focus on delivering innovative, AI-driven marketing strategies while maintaining key client relationships. I assist clients on a part-time, project-focused basis, addressing unique challenges across their digital marketing efforts.✦ SEO Lead: Improved a client’s search ranking from 32nd to 1st for brand-focused keyword phrases, resulting in a 200% boost in SERP visibility. These efforts significantly enhanced organic traffic.✦ Email Marketing Consultant: Transitioned a Shopify client from MailChimp to Klaviyo, designing and executing email flow campaigns that drove revenue growth and increased the subscription base by 40%.✦ Local SEO Specialist: Led technical and local SEO initiatives for a construction company, securing first-page SERP positions for top competitive local terms, which significantly improved local visibility and client acquisition.✦ Shopify Store Consultant: Spearheaded the launch of a Shopify store with over 10,000 SKUs, managing product uploads, integrated inventory feeds, email marketing automation flows, and SEO. Organic search is now their #1 source of traffic and sales for the client. -
Director Of Ecommerce And Digital MarketingAttachments King Apr 2024 - Nov 2024Middletown, Delaware, UsCompany Profile: Attachments King is an innovative online retailer specializing in high-quality attachments for excavators, tractors, skid steers, and other heavy equipment. Leveraging the latest technology, we streamline the process of finding compatible attachments, making it significantly easier for individual operators and businesses alike. We source and deliver top-tier attachments across the contiguous United States, catering to a diverse range of operators and businesses nationwide. Our mission is to revolutionize the attachments industry, breaking away from the traditional reliance on physical dealerships.My Role: As the Director of Ecommerce and Digital Marketing at Attachments King, I have ownership of our ecommerce processes, focusing on establishing and executing strategies to promote high-performing products and optimize the online purchasing experience. My responsibilities include identifying ideal customer profiles, enhancing digital marketing campaign performance, and implementing website improvements to reduce friction in the purchasing process. This role allows me at the forefront of our startup’s growth, ensuring our customers confidently purchase the right equipment for their needs. -
Vp Digital & EcommerceOrganicare, Llc Jan 2022 - Dec 2023Austin, Texas, UsCompany Profile: OrganiCare, a fast growing startup founded in 2016 in Austin, Texas. Pioneers in the natural healthcare products industry with a mission to create effective, all-natural, OTC health and wellness products. As the parent company of FemiClear and Curoxen, OrganiCare offers scientifically-proven, award-winning products focusing on women's health, first aid, and mouth sore treatments, revolutionizing the market with high-quality, organic ingredients.My Role: In my role at OrganiCare, a health and wellness CPG startup, I managed the Direct-to-Consumer (DTC) channel, key retailer ecommerce platforms such as Walmart, CVS, and Walgreens, along with the Amazon business, which collectively contributed to over 30% of the company’s total revenue. My strategic oversight of the Shopify and Amazon e-commerce channels was pivotal in driving robust revenue growth into the millions. By successfully implementing key digital marketing growth strategies and optimizing Return on Ad Spend (ROAS), I substantially enhanced the company’s profitability and delivered a remarkable 200% year-over-year surge in conversion rates. -
Sr. Director Of Digital ExperienceAugusta Sportswear Mar 2017 - Jan 2022Grovetown, Ga, UsCompany Profile: Augusta Sportswear Brands, established in 1977, stands as an industry leader in athletic apparel, offering an extensive range of team uniforms, training gear, and fanwear known for quality and value. The company encompasses notable brands like Holloway Sportswear, High Five, Russell Athletic, and Pacific Headwear, providing a wide array of colors, sizes, and styles.My Role:At Augusta Sportswear Brands, I led the digital marketing team, directing initiatives across both B2B and B2C channels. My responsibilities included the entire spectrum of ecommerce activities, from developing and launching a Direct-to-Consumer business to implementing comprehensive marketing campaigns. This role required strategic brand positioning, formulating pricing strategies, and integrating a blend of digital and traditional advertising. I prioritized enhancing the user experience, employing A/B testing, advanced email marketing strategies, and engaging users on social media and landing pages. Additionally, I was responsible for the P&L, CapEx, and operational budgets, ensuring the financial and operational excellence of these diverse brands. -
General Manager, B2C & B2B Digital MarketingAugusta Sportswear Nov 2014 - Feb 2017Grovetown, Ga, UsMy Role: Direct and oversee Augusta Sportswear Group’s online ecommerce and digital marketing for B2B and DTC channels, focusing on strategic marketing positioning and improvements that drive business and sales. Plan, build, and manage integrated marketing strategies, including promotional and pricing strategies, marketing mix, digital marketing, and advertising. Oversee online marketing, branding, and product merchandising to grow ecommerce business, drive consumer insights into actionable strategies, and create an online brand image that aligns with brand positioning.Ecommerce Sites Managed: AugustaActive.com (B2C) & AugustaSportswear.com (B2B)
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Gm, Direct To ConsumerAugusta Sportswear Mar 2014 - Oct 2014Grovetown, Ga, UsMy Role: Develop and launch DTC business from the ground up. Build strategic design of website and its capabilities, along with brand(s) positioning. ProForma creation, marketing, merchandising, promotional strategies, social media strategy, operational execution, team leadership, performance tracking, sales and customer service management. Managing new and emerging technologies with a deep understanding of which technologies to leverage to achieve growth. Selected the DTC ecommerce platform (Magento Enterprise) and negotiated contracts. Launched and managed all other 3rd party vendors such as Bronto (email marketing), Search Spring (site search), Bazaarvoice (product reviews), Tealium (tag manager), Velaro (live chat), and many others. Hired external agency to design, develop and launch the direct to consumer website with over 60,000 SKUs in less than a year. Ecommerce Sites Managed: AugustaActive.com (B2C)
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Ecommerce Marketing ManagerDelta Apparel May 2009 - Feb 2014Duluth, Ga, UsMy Role: Responsible for developing new marketing campaigns to engage with consumers online, increase traffic of new website visitors and grow ecommerce sales. Responsible for the B2C and B2B business across five branded eCommerce websites. Manage and lead two teams within the eCommerce department: Web Development Team and Web Marketing Team. Ecommerce Sites Managed: Soffe.com, JunkFoodClothing.com, SaltLife.com, DeltaApparel.com, SoffeBusiness.com, RedneckRiviera.com, RangerWear.com, TritonBoatsApparel.com, NewPaintTeeShop.com, DreamWorksShop.com, CustomApparel.Michaels.com -
Web Project ManagerDelta Apparel Jun 2005 - May 2009Duluth, Ga, UsMy Role: Launched and managed ecommerce sites for Soffe.com and JunkFoodClothing.com, focusing on marketing and development to increase traffic and sales. I developed new marketing campaigns, managed a small team of developers and designers, and oversaw SEO, SEM, social media, and email marketing. As the project manager for all website development, I increased B2C sales by 400% in two years for Soffe and 160% in one year for Junk Food Clothing. I also created the Soffe Fan Club, grew Facebook fans by 500% in one year, maintained over 900% ROI for Google PPC campaigns, and successfully migrated from WebSphere Commerce Express to WebSphere Commerce Enterprise.
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PresidentFreedom Servers Jan 2003 - Sep 2011My Role: As President of a Digital Solutions & Consulting agency, I spearheaded strategic marketing initiatives. I led the company in managing the online presence of over 50 business websites, including notable clients like Cotton Exchange, All-Star Lettering, and Hood River Lavender. My role encompassed providing comprehensive website design and marketing services to businesses with annual revenues reaching up to $100M. This experience allowed me to cater to a diverse range of digital needs, ensuring each client's online strategy was effectively aligned with their business objectives. -
Multimedia Director & Web DesignerMj Soffe Llc May 1999 - Jun 2005Fayetteville, Nc, UsMy Role: Oversaw and executed all multimedia marketing initiatives for the Soffe brand, ensuring consistency and quality in brand representation. As the Webmaster for Soffe.com, I led the website’s design, development, and maintenance, created custom landing pages using HTML & CSS, and optimized copy for search engines. I pioneered the development of the company’s first online product catalog and produced printed marketing collateral to support sales outreach. Additionally, I designed graphics for various applications, including screen printing and embroidery for apparel and accessories.
Nathan Maxwell Education Details
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Blue RidgeTheology -
Virginia WesternCollege Transfer
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Central Carolina Community CollegeCollege Transfer
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Johnston Community CollegeGis/Gps & College Transfer
Frequently Asked Questions about Nathan Maxwell
What company does Nathan Maxwell work for?
Nathan Maxwell works for Autosoft Dms
What is Nathan Maxwell's role at the current company?
Nathan Maxwell's current role is Digital Marketing Growth Leader | Ecommerce Strategy | SEO | CRO | DTC & B2B.
What schools did Nathan Maxwell attend?
Nathan Maxwell attended Blue Ridge, Virginia Western, Central Carolina Community College, Johnston Community College.
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