Developed, implemented, and executed client sales strategies and playbooks for the digital, direct and channel sales verticals designed to increase existing business and capture new opportunities.Developed framework for recruiting, hiring, onboarding, training, managing, and retaining teams of high performing sales professionals.Developed specific metrics and expectations related to pipeline and funnel/ database management. KPI’s included daily, weekly, monthly, and quarterly number of calls, member/prospect meetings and presentations. Regularly measured performance metrics. Reported on results daily and weekly and used this knowledge to optimize sales team focus.Developed and implemented sales budgets, forecasts, targets, and quotas for the sales organization.Developed, implemented, and executed outbound lead nurturing and lead management strategies.Worked closely with marketing teams to identify opportunities for campaigns, offers, services, and distribution channels that led to an increase in sales from new and existing customers.

Responsible for managing Folloze as a Service Technology (FaaST) partner program, which enables partner Agency holding companies and Agencies to act as the Folloze platform expert on behalf of their clients. As a FaaST Partner, agencies can act as the expert, builder, and owner of their clients’ scope of work. Leveraging the Folloze Buyer Experience platform, FaaST Partners can roll out custom, buyer-centric marketing programs and campaigns that deliver real, quantifiable results. This is especially beneficial for Agencies that specialize in ABM and want to help create buyer experiences that scale.Folloze is the easiest and most powerful buyer experience platform! The days of generic broad marketing are over, your prospects and customers ignore that, being so busy and exposed to so much digital noise. Instead, Folloze empowers agencies and frontline marketers to easily build highly engaging, auto-personalized content destinations across the entire B2B buyer journey, powered with unique orchestration tools and unprecedented behavioral intelligence.Marketing use it to amplify results of website, ads, social, marketing campaigns, and joint campaigns with Sales and CS and as a result drive deeper account engagement and revenue growth. Popular use cases - ABM, traditional demand generation, customer marketing, partner marketing, sales engagement. Folloze is deployed by mid and large B2B customers. Some of them were able to accomplish 2-3x higher lead conversion and deal closure rates, compared to ever before.

Co-Founded performance based Digital Media Agency focused on providing a suite of solutions including Programmatic Display, Native, Email, Social, Video, OTT, Broadcast and Search Engine Marketing.Established key alliances and partnerships with Agency Holding Companies, Agencies and Enterprise Customers presenting custom programs and solutions delivering an executive-level experience.Established and owned revenue targets to achieve company financial goals.Defined, measured, and reported on KPIs to organizational stakeholders and executive leadership ensuring revenue generation objectives were performing to plan.Recruited, hired, trained and managed team of VP's, Sales Directors, Account Executives and Customer Success Managers.Leveraged sales systems and platforms to generate data and insights to drive and improve sales execution and results. Identified and adopted best practices to improve sales performance initiatives.Partnered with client management team ensuring optimal campaign performance to maximize customer acquisition and retention.Responsible for understanding and continuously focusing on consumer, digital advertising, marketing, and technology trends as it relates to digital agency growth.Maintained deep understanding of the competitive landscape, staying on top of current industry best practices, future roadmaps, and trends.

Responsible for all phases of sales, marketing, business development and client management.Recruited, hired and managed teams of Sales Directors, Account Executives and Client Managers based in San Francisco, Chicago and New York.Responsible for short and long term profit maximization, revenue modeling as well as volume and market share objectives.Oversaw short and long range marketing planning, market research, product development and implementation of go to market strategy and programs.Developed and maintained key alliances and partnerships with both Agencies and Advertisers.

Worked closely with CEO and Board of Directors to drive top-line profitable growth.Responsible for overall sales for the company’s existing and future accounts.Responsible for recruiting, hiring and managing team of Sales Directors and Account Executives in San Francisco and New York.Transformed the sales function by implementing a set of processes and principles that measured productivity and performance.Responsible for managing related functions (trafficking, the sales interface to finance, and inventory analysts).Promoted from Vice President of Sales to Senior Vice President of Sales.

Integral part of two successful IPO’s ( Xoom.com, NBCinternet) two successful secondary offerings (Xoom.com, NBCinternet) and a successful merger of Xoom.com, Snap.com and NBC’s other internet assets to create the company NBCinternet.Responsible for advertising sales, strategic partnerships, e-commerce sales and sponsorship sales.Responsible for developing relationships with branded advertisers and agencies in the western and midwestern territories of the United States.Responsible for managing teams of Sales Directors and Account Executives based in Chicago, Los Angeles and San Francisco.Spearheaded sales group strategies that augmented NBCi’s regional client base resulting in a significant increase in revenue.Promoted from Director of Sales to Vice President/Senior Vice President of Sales for the Western Region of the United States.

As the Senior Sales Director of San Francisco based Alice 97.3 was recognized and acknowledged by CBS corporate for creating an advertising sales department that was the best in the company at generating non traditional, new business as well as consistently overachieving annual budgets.Instrumental in helping Alice 97.3 FM graduate to a top five position in the market in annual revenue within two years of its inception.Earned over a dozen Sales person of the Month and Sales Person of the quarter awards. Earned several Sales Person of the year awards.Promoted from Account Executive to New Business Development Manager to Local Sales Manager to Director/Senior Director of Sales.