Nathan Johnson Email & Phone Number

Irvine, California, Us

Irvine, California, Us

Paid acquisition manager responsible paid activations across paid social, Google and Apple Search Ads. Tasked with efficiently acquiring users through growth-focused tactics.

Herzogenaurach, Bavaria, De

Manage the end-to-end campaign development process across adidas’ largest horizontal campaigns and cultural moments, ensuring consistent execution of brand communication strategy. Partner with Global team to understand the strategy, positioning and support for key concepts and influence the development of creative to ensure campaign deliverables are relevant to the US market.Work with media agency partners in delivering on the over-arching media plan, including development and delivery of briefs, budgets, and KPIs.Drive integrated planning for key initiatives by leading a cross functional team, including paid media, owned media, PR, in-store/retail, digital content (.com, app, CRM), product owners, and events.

Herzogenaurach, Bavaria, De

As part of brand activation, I contributed to the performance marketing team by managing the day-to-day operations and strategy of the programmatic and paid social channels. There I was tasked with developing an annual channel roadmap that outlined tactics to drive revenue, site traffic, app installs, and membership acquisition.Some of my key wins in my tenure include increasing channel revenue by over 248%, implementing a creative testing and feedback loop framework, and launching adidas’ first social app campaign in the US market.

Portland, Oregon, Us

Managed the research, negotiation, and execution of multi-channel brand campaigns across multiple clients simultaneously.Led in-depth analyses on consumer trends and media behaviors to inform optimal strategy for reaching the target audience.Facilitated ongoing dialogue between vendors, creative teams, and brand teams to synchronize the media strategy with creative messages.Cultivated agency education through ongoing blog posts and marketing landscape presentations, in addition to, overseeing the training and development of junior media team.Received recognition for continual strategic input resulting in promotion from assistant media planner to media planner.Brands worked on: Pacific Foods, Laika Studios, Umpqua Bank, Anchor Brewing, Pyramid Breweries, Granite Gear, Gregory Packs, and Stanley PMI.

Portland, Oregon, Us

Planned, presented, and executed multi-channel campaigns including digital, print, and broadcast radio.Developed campaign ad spec sheets based on the media buy and collaborated with the brand design team to ensure assets were delivered on time and in-full.Trafficked creative assets in Google Campaign Manager and validated impression tag QA prior to campaign launch.Optimized campaign performance against KPIs through in-depth data pulls and strategic analysis to make ongoing recommendations in client-facing reports.Managed $200K-$500K campaign budgets including campaign-end billing reports, media invoicing, and acting as the liaison with the accounting team and media vendors.Clients worked on: Anchor Brewing, Pacific Foods, Granite Gear, Stanley PMI, World of Speed Museum, and Portland Business Alliance.

Portland, Oregon, Us

Assisted Community Manager in developing and implementing editorial calendars, while actively engaging with clients’ social community (Facebook, Twitter, Instagram, Pinterest and Tumblr).Tracked and analyzed metrics to compare with KPIs in order to provide informed strategy and recommendations in bi-weekly and monthly client facing reports.Performed quarterly social performance reviews and competitive audits to inform future strategic decisions.Researched both social and digital trends/news to relay back to agency and clients.Clients worked on include: CLIF Bar, Pacific Foods, Stanley PMI, and Aladdin PMI.