Recruit, develop, and retain sales staff to achieve sales and volume goals. Conduct sales calls to create, develop and maintain referral relationships with clientele. Create productivity goals for sales personnel. Hold sales personnel accountable for maintaining minimum productivity goals. Maintain a positive working environment resulting in low sales turnover and high retention rates. Ensure that the sales team is operating in a safe and effective manner. Ensure that the sales team is complying with organizational standards, polices, and procedures.