Nathan Nash Email & Phone Number

Toronto, Ontario, Canada

• Currently work with the Future Skills Centre (FSC), a federally funded, national research centre at Toronto Metropolitan University, managing the creative direction, strategic planning, and delivery of FSC’s bilingual digital media presence while leading a team of digital communications specialists• Acted as in-house creative director and project manager on all high priority projects including re-developing the FSC website, new brand guidelines, marketing campaigns, and all print and… Show more • Currently work with the Future Skills Centre (FSC), a federally funded, national research centre at Toronto Metropolitan University, managing the creative direction, strategic planning, and delivery of FSC’s bilingual digital media presence while leading a team of digital communications specialists• Acted as in-house creative director and project manager on all high priority projects including re-developing the FSC website, new brand guidelines, marketing campaigns, and all print and digital collateral• Responsible for translating complex strategy and research findings into clear, concise, and visually appealing presentation to national audiences of various backgrounds and experiences, including local organizations, employers, and government officials• Utilize data and best practices to develop strategic plans to enhance FSC’s brand and reputation, including website, social media, e-mail newsletter, marketing campaigns, media buying, content creation, external events, and market research projects• Manage budgets, contracts, timelines, and procurement requirements for all communications projects involving external vendors• Responsible for regular tracking on all communication KPIs and reporting to the federal ministry, FSC’s Consortium partners, and the advisory board Show less

• Currently work as a freelance content producer, with a particular emphasis on photography and videography, but also entailing graphic design, web design, and audio production• Previous clients include Arkells, the Toronto Maple Leafs Alumni Association, Crave TV, the Nick Nurse Foundation, Brittany Howard (of Alabama Shakes), Canada’s Walk of Fame, Wilding Pictures, The Maine, Donovan Woods, K.Flay, Beach Weather, and Lights• Highlights include billboards in Times Square… Show more • Currently work as a freelance content producer, with a particular emphasis on photography and videography, but also entailing graphic design, web design, and audio production• Previous clients include Arkells, the Toronto Maple Leafs Alumni Association, Crave TV, the Nick Nurse Foundation, Brittany Howard (of Alabama Shakes), Canada’s Walk of Fame, Wilding Pictures, The Maine, Donovan Woods, K.Flay, Beach Weather, and Lights• Highlights include billboards in Times Square, album artwork, music videos, TV show key art, participation in the Scotiabank CONTACT Festival, and a solo photography exhibit that was added to the Hamilton Public Library’s permanent archives upon completion• My work can also be found in DSP artwork, marketing campaigns, merchandise, website content, and has been featured in a variety of publications including the Globe and Mail, the Toronto Star, Roland Pianos, IHeartRadio.com, Complex.com, Toronto Life, Today’s Bride, Exclaim!, and Canadian Cycling• Since 2021, I have worked as Producer of The Best Hang podcast, a pop-culture and entertainment podcast with 12,000+ monthly listeners, contributing story ideas, production and post-production, managing hosting and platform distribution, reporting and analytics, photography, and web design Show less

Hamilton, Ontario

• Worked with the McMaster English Language Development Office managing the planning, development, and implementation of marketing strategies and communication initiatives for the department, while playing a key role on the senior management team to develop business plans, strategies, KPIs, and marketing budgets• Responsible for development and execution of marketing three distinct educational programs with unique target audiences: international high school students, international… Show more • Worked with the McMaster English Language Development Office managing the planning, development, and implementation of marketing strategies and communication initiatives for the department, while playing a key role on the senior management team to develop business plans, strategies, KPIs, and marketing budgets• Responsible for development and execution of marketing three distinct educational programs with unique target audiences: international high school students, international graduate students, and current McMaster students and staff• Oversaw all aspects of the customer journey, from prospect to current student to alumni, with a proven track record of converting leads, achieving targets, and building the brand reputation of the MELD Office within the institution and externally• Lead the development, creative direction, and project management of digital marketing campaigns (social, SEM, programmatic, and e-mail), website development, media assets, and marketing events, while managing a team of Communication Assistants and Ambassadors• Developed and wrote communication pieces on behalf of the Program Director for various internal and external purposes, including presentations, reports, donor letters, and proposals• Acted as liaison to both internal and external partners, building strong relationships with target academic units and community stakeholders to achieve the business and philanthropic goals of the department Show less

Hamilton, Ontario, Canada

• Held a joint position with both the Faculty of Social Sciences and the Faculty of Humanities managing the operation of undergraduate student recruitment, responsible for the strategic development, budgeting, creation, and implementation of all marketing and communications to prospective domestic and international students• Manage the designing and copy of all marketing materials, including program brochures, website content, email campaigns, videos, and social media content, ensuring… Show more • Held a joint position with both the Faculty of Social Sciences and the Faculty of Humanities managing the operation of undergraduate student recruitment, responsible for the strategic development, budgeting, creation, and implementation of all marketing and communications to prospective domestic and international students• Manage the designing and copy of all marketing materials, including program brochures, website content, email campaigns, videos, and social media content, ensuring a consistent style and voice for each Faculty and maintaining McMaster’s brand standards• Initiated the analysis of current and historical data to better understand our applicant pool, identify trends, and consider our position in the market to develop a strategic approach to recruitment, while measuring our effectiveness• Manage the planning and execution of all recruitment outreach and event marketing for both Faculties, including on-campus events, a marketing roadshow, and province-wide events• Responsible for representing both Faculties externally and internally at events, on committees, and in publications, while developing strong relationships with faculty, staff, and students from over 25 undergraduate programs Show less

Hamilton, Ontario, Canada

• Worked with an internationally recognized research centre in the Faculty of Health Sciences leading revenue generation activities, focusing on marketing strategies and brand development to grow both a digital and local presence• Responsible for the design and copy of all marketing and communications, including website content, social media, press releases, grant proposals, and marketing collateral while managing a team of web analysts• Acted as a project manager for several… Show more • Worked with an internationally recognized research centre in the Faculty of Health Sciences leading revenue generation activities, focusing on marketing strategies and brand development to grow both a digital and local presence• Responsible for the design and copy of all marketing and communications, including website content, social media, press releases, grant proposals, and marketing collateral while managing a team of web analysts• Acted as a project manager for several initiatives including an extensive website redevelopment, development of an e-commerce platform and CRM, organizational rebrand, and the initial development of two mobile applications• As a member of the knowledge translation team, I assisted a global roster of Scientists and Research Coordinators to develop outreach and education tools, including presentations, videos, animations, and reports, while reinforcing clear, consistent messaging• Successfully lead the research centre on the path of sustainability through innovative revenue generation strategies and business plans, including negotiating licensing deals with pharmaceutical companies, while acting as liaison to the external advisory board Show less

Toronto, Canada Area

• Responsible for the analysis and presentation of audience research data, determining successes and learnings from programming strategies and marketing campaigns, reporting to both internal and external clients of varying corporate levels• Developed a solid understanding of media audiences and behavior, successfully identifying trends and establishing succinct strategies to expand the brand’s reach and grow market share• Research lead for high-profile programming, including… Show more • Responsible for the analysis and presentation of audience research data, determining successes and learnings from programming strategies and marketing campaigns, reporting to both internal and external clients of varying corporate levels• Developed a solid understanding of media audiences and behavior, successfully identifying trends and establishing succinct strategies to expand the brand’s reach and grow market share• Research lead for high-profile programming, including Hockey Night in Canada, Sports, Radio, and Unscripted Programming, managing a multi-platform portfolio that extended across Digital, Television, and Terrestrial Radio audiences• Acted as the research liaison to the Communications & Marketing department, assisting with media planning, the creation of marketing materials, and writing various traditional & non-traditional media releases• Other responsibilities included audience segmentation analysis, custom survey design, and assisting with focus groups Show less

Master Of Arts, Communication And New Media

Activities and Societies: Graduate Representative, Journal of Professional Communication, McMaster Journal of Communication

Honours Bachelor Of Arts, Communication Studies And Multimedia

Activities and Societies: McMaster Journal of Communication, Communication Studies and Multimedia Student Society