Advisory growth strategy, media management, and DTC/Ecomm forecasting and planning for marketing channels. Working alongside best-in-class brands like Eberjey, Margaux, Good American, Bala, and CENTR.

Fractional CMO and Growth Marketing strategist to portfolio companies, specializing in DTC, ecommerce and SaaS/Subscription brands. Leading bin-house and agency teams inclusive of paid media, retention marketing, CRO, and web development.

Angry Bison is an agency partner that builds and grows brands through strategy, fractional leadership, and/or marketing channel execution. Our strategy is rooted in customer behavior and human empathy. Working closely with emerging or breakthrough DTC brands, B2B SaaS and Tech, and Medical Spas/Aesthetics.

Originated as a fractional marketing leadership contract with Angry Bison turned into a FTE. Lead and scale the Brand/Creative, Acquisition, Retention, and eCommerce teams, focused on the development of the Marketing Strategy for the rapidly growing DTC business.Developed and executed an evolved brand and DTC strategy involving positioning, messaging, channel content strategy, brand partnerships, CRO, affiliate, influencer, and an adapted Shopify experience.HOMAGE is rooted in nostalgia and authenticity, paying tribute to iconic personalities, styles, and moments. The team is made up of storytellers, sharing stories of heroes and traditions, passions and beliefs, and moments that uplift to connect and inspire.

Mission Coffee Co. is a craft coffee roastery, coffee shop, e-commerce, and coffee education company. I was responsible for all marketing, social media, digital content strategy, events, and collaborations. I served as the lead of strategic partnerships regarding wholesale distribution, business development, and product collaborations featured in our cafe setting while generating and executing the content strategy for each of our brand segments.

Planned and implemented the overall business marketing and sales strategy for Juvly Aesthetics, the largest independent, non-surgical aesthetics medical practice with 12 locations around the USA, including Ohio, New York, Florida, Minnesota, and Wisconsin. This includes brand content strategy, client acquisition and growth marketing, market research, e-commerce, pricing and market entrance, campaign development, marketing planning, media buying, product marketing, marketing communications, advertising, and public relations. Direct P&L management, promotional and marketing calendar development, and full-scope creative, analytics, execution, and platform management.

Brand Setting: Developed brand building and engagement strategies in social, app, digital, and in-store experiences. Oversaw and led the marketing strategy activation plan, messaging strategy, content strategy, campaign development, platform additions, digital partnerships, public relations, and omnichannel integrations. Directly managed the content strategy for all social and app platforms, while leading a team of best-in-class social media and content specialists with more than 1.8 million followers across platforms.Identified innovative opportunities to connect and engage with our audiences while developing our engagement-based attribution models. Also responsible for the evolving strategy behind the Girls with Heart ambassador program and Parents with Heart influencer strategy. We operated a best-in-class influencer marketing strategy for paid media and content evolution and Live Justice iOS app content strategy.Partnered with cross-functional teams, including creative, tech, merchants and design to develop seasonal and campaign content plans and execute engaging customer experiences and stories that embody the Justice brand story. Developed the launch and long-term roadmap for the Live Justice App, an engagement-centric app for our core audience. This included all user experience and user interface testing, design, and integration. Planned and hosted all user testing interviews, test groups, and core market group exercises.Managed the process to procure and select new social media management tools, project management platforms, social analytics platforms, and app development partners/vendors.Producer of the Live Justice Summit, a three-day conference dedicated to empowering girls through inspirational keynotes, hands-on workshops, exclusive brand experiences (UX/UI), and a strategic curriculum built to push her forward in her pursuit of changing the world.

Agency setting: Helped brands and organizations with their experience strategy, prioritizing higher education institutions and healthcare organizations. This includes all of the ways that a brand comes to life, with an emphasis on digital channels and content strategies. Produced digital strategies and activation plans by channel, developed marketing campaigns and brand storytelling campaigns for clients.

Agency setting: Developed and managed the growth and execution of strategic social media clients, campaigns, and initiatives for clients – ranging from Fortune 50 companies to emerging brands. (Walgreens, Duane Reade, Camping World, McGraw Hill Education, ShotTracker, Wolf's Ridge Brewing, CCAD)Managed and developed Geben’s rapidly growing team of community managers and digital strategists. Helped forward-thinking interactive brands take the time to connect with their customers to build loyalty, trust, and authenticity, ensuring that clients are implementing social strategy and managing social channels effectively. During this time, Geben served as one of the fastest-growing digital public relations firms in the midwest.

Agency setting: Led the development of a series of communications tools to build understanding and engagement around various educational-improvement and instructional topics. Director and Producer in the FIP Your School Ohio video project (2013-2015). Managed social media platforms, public relations, and content strategies for educational-improvement initiatives, conferences, events, and organizations. Developed print and online materials to build awareness of educational-improvement initiatives, programs, and professional learning events. Provided message development and copyediting to help develop online learning courses and tools, ensuring that all intellectual property and brand standards are followed.

Production setting: Helped run the world's largest student film festival - Campus MovieFest. We showcased films at red carpet finales and campus events to find the future talent of the film industry as we send students to Hollywood and the Cannes International Film Festival. I maintained our relationship with universities, sponsors, and clients - that includes organizing all on-campus events, overseeing all logistics, and ensuring a great experience for all of those involved.Developed the social media strategies and event activations for all of our tours, the Ideas United production company, and clients including Adobe, Panasonic, and ABC. We provide entertainment and event planning for organizations including the Cannes Film Festival, Creative Minds in Cannes, and college campuses around the world.IU Productions specializes in empowering young filmmakers to create authentic, high-quality, and lower-cost content for organizations. IU Productions stays on the leading edge of content creation, including a recent 3D moviemaking initiative. In addition, IU Productions draws from the experience of running 750+ events to produce best-of-class events worldwide for partners, including branded conferences, film festivals, concerts, and more, all while leveraging a network of campus ambassadors.

Assisted in the execution of the university’s prospective student recruitment plan, including the coordination of campus- based initiatives, representative travel, special programs, and professional meetings. Created a successful online marketing strategy to promote our most influential campus event for high school seniors. Served as the director of Social Media for all Admissions and Recruitment efforts, providing 24/7 interactions on social media platforms. Developed brand new campus event strategies for early acquisition of prospective audiences.Represented Mount Vernon Nazarene University in assigned geographic regions at high schools, University fairs, churches, summer camps, and various youth eventsEffectively communicated the academic programs of MVNU to prospective students, high school counselors, alumni, pastors, and other relevant audiences. This position was 70% travel.

Work with the MVNU Sports Information Director in coordination of all intercollegiate sporting events on campus.

Organize and president over all SGA meetings and Executive Cabinet meetings. Coordinate student initiatives to improve the campus of Mount Vernon Nazarene University and the student experience.Served as Head of the 2009 MVNU SGA Constitution Revision teamOrganized and implemented the first Block Party; MVNU's annual end-of-year event, known to be the largest and most-integrated event of the year.

Produce and present all advertising and promotions used by MVNU Student Government to the campus and community, hold position on the executive council, regularly meet with MVNU SGA president, work with iMovie, Microsoft Applications, Adobe, and other media.

Account Executive for Texas Legends, minor league affiliate of the Dallas Mavericks. Manage client relationships and partnerships, develop new business sales opportunities, and communicate season ticket plans.

Involvement in the Fall 2008 "Bags Fly Free" Advertising campaign, which debuted nationally. Executed various assignments and communication with advertising firm GSD&M. Managed all social media venues including Facebook & Twitter- recognized by Dateline Television for outstanding customer service and use of new technology.