RightPaw is the simpler, safer, supportive way to find your pet online. Matching the right pet, from the right place, with the right owner. Every time.

Accepted onto the Antler Start-Up Accelerator Program. Antler is a global startup generator and early-stage VC that is building the next wave of tech startups.

Led the expansion of the Day2 brand, scaling into multiple geographies within EMEA, and growing revenue to $A10M+ within twelve months.Integrated the previously separate Day2 business back into the Unilever structure and supply chain. Responsible for building the team culture and platform vision within the organisation.Developed global brand assets and communication plans for local deployment, including traditional media, digital, and social.Led the Dry Wash business platform at a global level for Unilever, developing ongoing strategy and roll-out plans for the category.Developed the innovation pipeline for the format in partnership with R&D.

Day2 is a new brand re-imagining everyday products to make them smarter, simpler, and more sustainable. Starting with laundry, we developed the world’s first Dry Wash Spray to help give clothes a second life, prevent over-washing, and look out for the planet whilst doing it.As co-founder, I led a cross-functional start-up team to create and build Day2. I was responsible for all elements of the marketing mix – from ideation to launch - including consumer insight, branding, strategy, commercials, product design, purpose, creative development, and communications.Ran the global DTC launch (day2.com) and customer acquisition strategy - with a focus on performance marketing and CRM - and have scaled this into wider e-commerce and traditional retail.Delivered an international earned media campaign at launch, being featured on the front page of The Times, as well as features in The Guardian, BBC, The Sun, The New York Times, Fox News, Reuters, Daily Mail, Good Housekeeping, and more.Day2 has won the Meaning-Centred Design Award for Consumer Innovation, a Gold Edison Award, and has been acknowledged as one of the 101 Trend-Driven Innovations of 2018 by TrendWatching.

Led exploratory work to identify innovation opportunities in waterless clothes revival, including market segmentation, audience profiling, consumer research and market insights. Drove an agenda to disrupt our existing Home Care business, and future-proof the category portfolio.Executed a pilot launch of a water-cleaning product in South-East Asia, including creative development and last-mile trade and customer marketing.

Worked across Unilever's biggest hair brand in ANZ, with retail sales of A$80M+.Launched strategic innovation TRESemme Beauty-Full Volume into grocery, responsible for all elements of the marketing mix including media planning, creative development, customer marketing, and digital strategy. Led tactical commercial projects to identify market gaps and growth opportunities, and launch white-space innovation to fill these gaps and drive market share.Delivered first growth year for TRESemme in five years.

Accountable for the sales and profit targets for the Fabric Conditioners and Household Care categories. Responsible for data analysis, consumer insight, category strategy, customer marketing, promotional planning and spend. Led cross-functional teams to deliver innovation projects.Delivered consistent top and bottom-line growth in 2015 and 2016.

First role as part of the Unilever Future Leaders Programme, seconded as a NSW Sales Representative for Ben & Jerry's. Directly responsible for 300 customers within northern Sydney, I successfully grew my sales territory month on month, and was later appointed to NSW State Lead, managing three other sales representatives.Drove new business opportunities for Ben & Jerry's within the state, developing marketing strategies for expansion into Quick Service Restaurants and Franchises.

Recruited whilst at university to join the reporting team at Sydney's #1 Broadsheet Newspaper.Wrote across print, online, and multimedia channels for the Arts/Entertainment beat. Published 40+ pieces across my time at the paper.