Developing next-generation user interfaces for a mobile, social world. App Store Optimization, User Onboarding narratives/flows, In App Messaging for user engagement and retention, App Analytics to track actual usage patterns, QA test planning.

Managed Josie Maran's e-commerce platform for both inbound traffic through SEO/SEM and email marketing. Also focussed on managing the layout and flow of the site to optimize conversion rates and increase sales. Integrated Shipworks with BigCommerce to facilitate fulfillment. Integrated Zendesk with BigCommerce for customer support. Trained internal staff on operating BigCommerce, Shipworks, and Zendesk.

Manage the client relationships and product/service development for Six Spoke Media's proprietary ecommerce platform. Acted as Product Manager for the ongoing development and improvement of the platform.

Coordinated client requirements and company and 3rd party resources to successfully drive on time on budget implementation of web and mobile based applications and content, predominantly for the promotion of theatrical releases, home entertainment, and recording artists. UX/UI design producing wireframes for web and mobile interfaces.

Drove the development and operations for bigstarusa.com, one of Koos two apparel brands. Oversaw SEO, PPC, google re-marketing, and email marketing campaigns. Implemented changes in the fulfillment process with the warehouse and wholesale order management teams to improve inventory management and reduce the number of errors in fulfillment of orders. Began development of a new e-commerce website on Magento with a 3rd party design/and production group. Implemented Power Reviews for agjeans.com, Koos’ flagship brand.Performed a comprehensive business process review across Koos full production line, from ordering and receiving fabric to cutting, sewing, washing, finishing, order management, and warehouse fulfillment of orders. This was part of a project to manage the evaluation of potential ERP solutions that would serve as a single account- able data repository on which to run the business. The three candidates were JD Edwards EnterpriseOne by Oracle, Microsoft Dynamics AX, and Netsuite.Key Achievements:* Reduced the PPC spend from $15,000 to under $4,000 per month while more than doubling revenue over the same period for bigstarusa.com.* Introduced new product features and increased customer value by securing key company partnerships with power reviews social reviews and Fiftyone international checkout.* Discovered and fixed a major flaw in the inventory management process that was causing missed sales and poor customer service.

design and manage strategies for inbound lead generation to small/medium medical, dental, and eye care offices for MacOSX/iOS based software and services.

Developed and drove new business opportunities and revenue plans for the Web production services division. Collaborated with clients to identify and capitalize on opportunities using Web-based technologies and content. Led project teams and coordinated communication with existing clients and prospects. Worked with high-profile clients, including Legalzoom, The Search Agency, and Toyota.

Established and instituted the company’s 1st go-to-market and channel development initiative to increase sales and support partner network. Created standard practices and documentation, including proprietary business model elements such as dealer training, sales ordering, and product return processes. Authored and delivered product presentations to investor groups and client prospects, securing business from high-level clients such as Disney and Nickelodeon. Conducted various market research interviews to facilitate development of sales and marketing narratives and future product/feature needs. Also drove product development and marketing success. Championed product development and product marketing aspects, including design, engineering specifications, manufacturing process design/oversight, and all software design and testing.

Assisted western regional VP’s sales growth goals by providing subject matter expertise SAS application services for Web application performance monitoring. Directed proof-of-concept trials and worked with potential customers to communicate testing methods, data interpretations, and data extraction potential. Collaborated with and service client accounts, including Amazon, MSN, Orbitz, and Yahoo! to increase annual subscriptions. Supported 8 account managers, helping them achieve over 100% revenue goals

Directed marketing for managed Web hosting services targeting high-end Internet clients. Led one of the 1st of the “hardware and software as a service” promotions. Worked with companies such as The Capital Group Companies and Universal Music Group. Led direct sales of highly technical scalable, multi-tiered Web application infrastructure. Worked with clients to secure sales and service client issues.

Specializing in J2EE web application infrastructure.