Nathan Otwell Email & Phone Number

United States

Bentonville, Arkansas, Us

Fractional CMO services for profitable growth:Media Planning & ForecastingRetail Media Management Meta AdsTikTok Ads Google SEMYouTube AdvertisingInfluencer Programs & Branding Consumer FunnelsDirect Response Email MarketingLead Generation Automation SystemsLanding Page Optimization

Minneapolis, Mn, Us

• Established a new Walmart advertising department for a major retail agency.• Managed $5M+ annual ad budget on Walmart.com and Target.com.• Led retail media strategy for 15+ national retail brands across multiple categories (e.g. VMS, Baby, Pet, Home & Hardlines, Electronics).• Notable partners managed: Spectrum Brands, Medela, Therabody (Theragun), The Genius Brand, Zesty Paws.• Managed the supplier / Walmart Connect relationship for partners.• Responsible for end-to-end execution, including budgeting,forecasting,implementation,insights reporting, and campaign optimizations.

📬 Direct mail isn’t dead! Ballpoint Marketing services the Real Estate Investing industry with state of the art direct mail strategies for securing on and off market properties.• Personally responsible for the overall brand strategy and a 6-figure monthly media budget on Meta, Instagram, Google Search, and YouTube• Worked with copywriting, video, and graphic design teams to craft high performing advertising campaigns• Created blended data reports to show KPI targets and forecast future marketing budget ROI• Led a cross-functional team of specialists and contractors in various roles, including Social Media Programming, Email Marketing, SEO, Conversion Rate Optimization and Web UX Design• Managed a network of Creators, Influencers and Affiliates for UGC style creative efforts• Increased Total Revenue YOY by 30%

St. Peters, Mo, Us

Call Porter services the Real Estate Investing community with an industry leading team of customer service professionals that handle inbound calls and lead management tasks for RE professionals that want out of the mundane day-to-day.• Personally responsible for the overall brand strategy and a 6-figure monthly media budget on Meta, Instagram, Google Search, and YouTube• Worked with copywriting, video, and graphic design teams to craft high performing advertising campaigns• Created blended data reports to show KPI targets and forecast future marketing budget ROI• Led a cross-functional team of specialists and contractors in various roles, including Social Media Programming, Email Marketing, SEO, Conversion Rate Optimization and Web UX Design• Managed a network of Creators, Influencers and Affiliates for UGC style creative efforts• Increased Total Revenue YOY by 30%

Baltimore, Md, Us

• Developed a best-in-class PPC strategy for sponsored products on Walmart.com (Walmart Performance Ads) that helped increase company MRR from $300k+ • Collaborated with an industry leading data analytics team to build targets and bidding strategies to increase brand share of voice and maximize ROI.• Managed relationships with CPG brands and Walmart Connect to ensure success and drive incremental spending based on KPI targets:Nature's Bounty: $100k/mo spend, 3x ROASTillamook: $80k/mo spend, 7x ROASBasic Resources: $50k/mo spend, 7x ROAS

Baltimore, Md, Us

• Disrupted the DTC eCommerce industry with an innovative approach to driving 1P website sales using Meta and Instagram paid advertising campaigns.• Grew from 20+ clients to 100+ clients with over 500% increase in MRR• Assembled and led a team of 50+ Media Buyers and Account Executives responsible for 7-Figures in monthly spend managed across 100+ DTC eCommerce brands

Dallas, Texas, Us

Paid traffic and consumer funnels that drive sales for Social Influencers and Ecommerce

Building and overseeing execution of Influencer Marketing programs for Wisdom Media clients.Driving sales and brand awareness for the GW Enterprises group such as Real Estate Marketing University and Witly through media buying, content marketing, digital advertising, social advertising, native ads, publications, etc.Public speaking for Facebook and Instagram advertising mastermind programs

Using strategic social and digital advertising campaigns to drive sales and brand awarenessDeveloping digital marketing strategies through intensive, data-driven research for Witly's Marketing Intelligence Software platform.

Creating lead generating social media advertising programs for the Real Estate industry

Connecting entrepreneurs with the social media and communication tools that they need to generate leads and close deals.

I am a co founder, marketing team coordinator, and former athletic director of the Arkansas Guardians non-profit amateur football team. We strive to engage in community outreach and youth development programs while giving young men a chance to earn their way to a college education through athletics.

Stamford, Connecticut, Us

Using strategic planning and marketing services to drive sales for the Energizer Personal Care brand family within Wal Mart stores.

Springdale, Arkansas, Us

Minneapolis, Minnesota, Us

Bachelor Of Science (B.S.), Business Education

Bachelor Of Science (B.S.), Marketing And Management