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I was recruited by Liberty Hardware to oversee the marketing strategy and strategic customer-category shopping experience for Delta bath hardware throughout Home Depot's 2,000 stores nationwide.My direct responsibilities included: product assortment, sales analysis, program development, merchandising direction, point of sale signage, plan-o-gram maintenance, and e-commerce marketing by defining and identifying new customer opportunities.

Managed Iron Bridge Tool's multi-branded product lines including oversight of market research, brand direction, sales initiatives, product launches, and public relations/advertising programs, $25M in sales annually. Managed all facets of product and brand marketing that included design, packaging, and copy working within cross-functional teams. I was responsible for leading a team in the development of Iron Bridge Tools national hardware trade show presence, resulting in an additional $5M sales. Brands of focus include Husky, HDX, SKIL and Vermont American. Focused retailers include The Home Depot, Lowe's, Wal-Mart, Ace Hardware, Orgill and True Value.

Responsible for the merchandising program and marketing direction of 10+ national product brands for Home Depots in the Florida; Georgia; Alabama; Mississippi; and Texas regions. This included marketing and business development initiatives.In 2011, I lead a team in the disaster relief of the tornado that affected the Tuscaloosa - Birmingham area, one of the costliest tornadoes at the time. Our efforts were to aid local Home Depot stores and individuals affected by the storm.