Nathan Henson Email and Phone Number
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An innovative, analytics-first marketing & digital sales executive with 20+ years of experience delivering forecast-beating growth and profitability through leading-edge strategy and impeccable execution.• Specialist in growing companies to the next level, I took my recent startup from $0 to $30M+ in revenue in the first three years. My playbooks accelerate growth while maintaining a 5-star customer experience.• An exceptionally strong developer of talent through mentorship, I use my vast depth and breadth of experience working with Fortune 1000 companies to coach teams with clear goals, challenging them to take extreme ownership when executing plans and overcoming obstacles as they up-level their careers.• A UCLA MBA with Stanford undergrad, winning honors for my MBA thesis. My passions are AI-driven one-to-one marketing, accelerating sales growth through demand gen, and conquering BOD / investor presentations.AREAS OF EXPERTISE • Forecast Modeling & Analytics• Lead generation & conversion• Lifecycle & journey messaging• UI/UX customer flow design• SEO, SEM, Paid Digital Ads• AI-based Predictive Models• Agile A/B testing & analytics• TV, Video, Radio, Offline Ads• Product Marketing & GTM• Brand Creation & Growth• Market Research & Expansion• Team building & development
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Vice President Of MarketingPipedreamsCalifornia, United States
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Vp, Head Of Marketing And Digital SalesAxia By Qcells Sep 2021 - PresentIrvine, Ca, UsCo-founder of Axia by Qcells, the start-up residential solar & home battery storage sales division of Hanwha Qcells America (2nd hired on executive team). Launched company from ground up, managing a team of 30+ to drive total revenue from $0 to +$30MM in first three years of operation.• Drove 5000+ marketing qualified leads per month with an integrated strategy of SEO, SEM, paid social, display, video ads, programmatic media, organic social, affiliates, co-marketing partners, and events • Doubled lead qualification rate from 15% to 30% as head of Lead Qualification Call Center, launching CRM, lifecycle journeys, call center ops, auto-dialer, UI/UX web flows, chat support, and pricing calculator• Lowered customer acquisition costs 50% in first two years as architect of Axia’s inside sales model; increased sales close rate from 20% to 30% through eCommerce, referrals automation and 5-star reviews• Launched Axia by Qcells brand with integrated go-to-market strategy for B2C, B2B and B2B2C aspects of the business. Led Brand, Product Marketing & Sales Enablement teams for D2C & dealer partner sales -
Senior Director, Integrated Marketing (Performance, Lifecycle, Product)Sunrun Nov 2018 - Sep 2021San Francisco, Ca, UsTeam lead for performance, lifecycle, partner, and product marketing teams responsible for generating 25,000+ marketing qualified leads per month, driving $50M-$75M in incremental revenue annually. Led marketing analytics team in developing predictive algorithms and targeted demand generation campaigns that reduced customer acquisition costs by 30% from 2018 to 2021. • Drove 20,000+ leads per month at 30% CAC reduction in 2020 & 2021 as leader of Sunrun’s PowerThrough campaign, which included SEO, SEM, paid social, programmatic display, affiliates, linear & connected TV, radio, out-of-home (billboards/kiosks) and print ads • Achieved 22% lift in door-to-door sales and 9% lift in CA market share leading “Win CA” initiative, a database marketing & targeted media / direct mail campaign using propensity models to target likely buyers• Launched partner co-marketing affiliate division that generated 3000+ MQL’s per month using custom-designed GTM strategies with each partner, including Ford F-150 Lightning, realtors, and multiple utilities -
Director Of Customer MarketingBeachbody Dec 2016 - Oct 2018El Segundo, Ca, UsLeader of customer database marketing team tasked with converting existing Beachbody DVD customers into subscribers of the Beachbody on Demand platform. Drove ~$100M in sales from converted app subscriptions.• Achieved 90% renewal target for 2 years through implementation of lifecycle onboarding program, usage campaigns that encouraged workout engagement, and renewal offer & promotional flows• Drove 10% increase in eCommerce revenue with cross-sell & upsell programs including personalized offers based on app usage and preferences, delivered via email, sms, push notifications, and paid social ads -
Director, Crm MarketingWarner Bros. Entertainment Group Of Companies Jun 2015 - Nov 2016Burbank, Ca, UsHired to drive innovation in the CRM marketing practice within Warner Bros. Digital division, leveraging customer data to drive purchases of opening weekend movie tickets, home videos, games, TV series, and studio tours. Led email lifecycle program for Flixter / Rotten Tomatoes, driving in-app ticket purchases and movie reviews.• Delivered 40% YoY cost savings transitioning CRM program to new platform, while increasing customer database sales 22% for movie ticket, home video, and studio tour purchases• Reduced subscriber churn 30% for WB Digital, DC Comics, and Rotten Tomatoes with personalized lifecycle and journey comms (email, SMS, push, paid social) & offers based on purchases and preferences -
Senior Director, Marketing Strategist / Managing Director, Emea / Senior Account DirectorYes Marketing Feb 2003 - Jun 2015Chicago, Il, UsOnsite, embedded digital strategist 2009-2015. Launched agency’s London office 2007-2009, hiring sales, account management and ops. teams. Owned 30% of company revenue as Sr. Account Director 2003-2007.• Drove double-digit growth for premier marketers as onsite strategist, including eBay Sellers, Nissan Leaf EV launch (via Chiat Day LA), Sony Online Entertainment, HP Latin America, Warner Bros., and See’s Candies• Grew EMEA agency & B2B SAAS revenue by 20%+ with premier brands: Coca-Cola, HP, WB, The Body Shop• Increased west region agency & B2B SAAS revenue from $40M to $50M+ with client base of Macy’s, Kodak, E*Trade, eBay, PayPal, TiVo, Barclays Global Investors, WB, and Hotwire -
Senior Account ExecutiveAcxiom 1999 - 2003Conway, Arkansas, Us• Go-to resource and senior point-of-contact for large Digital impact clients, including Wells Fargo, Apple, Electronic Arts, Sharper Image, Tower Records, and Egghead.• Worked with client leadership to formulate email marketing strategies based upon campaign analytics, delivering presentations on program strategy and reporting insights to the client’s executive team. -
Relationship ManagerCorporate Executive Board 1997 - 1999Arlington, Va, Us
Nathan Henson Skills
Nathan Henson Education Details
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Ucla Anderson School Of ManagementMarketing / Entrepreneurial Studies -
Stanford UniversityInternational Relations / Economics
Frequently Asked Questions about Nathan Henson
What company does Nathan Henson work for?
Nathan Henson works for Pipedreams
What is Nathan Henson's role at the current company?
Nathan Henson's current role is Vice President of Marketing.
What is Nathan Henson's email address?
Nathan Henson's email address is na****@****run.com
What is Nathan Henson's direct phone number?
Nathan Henson's direct phone number is +131076*****
What schools did Nathan Henson attend?
Nathan Henson attended Ucla Anderson School Of Management, Stanford University.
What skills is Nathan Henson known for?
Nathan Henson has skills like Email Marketing, Strategy, Crm, Interactive Marketing, Digital Marketing, Multi Channel Marketing, Segmentation, Online Advertising, Database Marketing, Marketing, Strategic Partnerships, Social Media Marketing.
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