Nathan Jun Poekert

Nathan Jun Poekert Email and Phone Number

CMO • Organic, Influencer & Paid Social Strategist • 2023 AdAge Marketing Trailblazer • Digiday, The Drum, Shorty & Webby Winner @ GENERAL IDEA.
Nathan Jun Poekert's Location
New York, New York, United States, United States
Nathan Jun Poekert's Contact Details
About Nathan Jun Poekert

CMO, Advisor, Brand Marketing Consultant and Creative / Content Director working with and for brands to analyze, assess and reimagine their brand strategy, organic social, paid social, influencer, creator and content production practice. I have over 16 years of experience in brand marketing leading and creating go-to-market strategies and tactical planning for some of the biggest brands in the world like American Eagle, Claire's, BMW Group, American Express, NBC Comcast Universal, Starbucks and HBO. In 2023, I was recognized as an Ad Age Marketing Trailblazer for my pioneering work in Social Media & Innovation (Metaverse, Augmented Reality & NFTs). As part of the digital and social team at AE, we received three Digiday Awards and a Drum Award nomination.My intentions on LinkedIn are to progress the social media industry forward and to highlight the overall need for marketing organizations to include more diverse leaders and teams.

Nathan Jun Poekert's Current Company Details
GENERAL IDEA.

General Idea.

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CMO • Organic, Influencer & Paid Social Strategist • 2023 AdAge Marketing Trailblazer • Digiday, The Drum, Shorty & Webby Winner
Nathan Jun Poekert Work Experience Details
  • General Idea.
    Chief Marketing Officer
    General Idea. Oct 2024 - Present
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  • General Idea.
    Fractional Head Of Brand Marketing & Social Media
    General Idea. Jan 2024 - Sep 2024
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  • Jun
    Cmo Advisor & Executive Consultant
    Jun Nov 2023 - Present
    New York, Ny, Us
    Clients: Old Navy, The Knot, Claire's, Smile Express, Fresh Direct, Bogg Bag, Soul Cycle, Qulture Agency, Champion Agency
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  • Rover.Com
    Advisor
    Rover.Com Oct 2024 - Present
    Seattle, Washington, Us
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  • Irvine Company
    Advisor
    Irvine Company Oct 2024 - Present
    Newport Beach, Ca, Us
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  • El Pollo Loco, Inc.
    Advisor
    El Pollo Loco, Inc. Jul 2024 - Present
    Costa Mesa, Ca, Us
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  • Old Navy
    Consultant
    Old Navy Feb 2024 - Jun 2024
    San Francisco, Ca, Us
    Contracted by CMO and ON creative strategy executive team to analyze Old Navy’s existing social, influencer, content creation and content strategies and provide new strategies to influence future tactical planning as the brand undergoes transformation under new Chief Creative Officer, Zac Posen.
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  • Claire'S
    Consultant
    Claire'S Nov 2023 - Feb 2024
    Hoffman Estates, Il, Us
    Contracted by CMO to invigorate Claire’s approach to social media, influencer, content strategy and organizational team structure.
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  • American Eagle Outfitters Inc.
    Head Of Social Media, Content & Digital Innovation
    American Eagle Outfitters Inc. Feb 2021 - Oct 2023
    Pittsburgh, Pa, Us
    Fostered and lead the turnaround of American Eagle from a brand on social to a widely known and praised social-first brand. Established and launched key initiatives like AE's content creator casting program, Threads launch, Roblox experience, Meta Quest In-Store Activations and managed strategic partnership launches on social with Netflix, Amazon Prime and e.l.f. cosmetics.Oversaw all content ideation, treatment & narrative development, pre-production, on-set production, and editing (including shooting and editing select content) for on-set campaign organic and paid social media as well as select in-store and billboard creative.
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  • Bmw Group
    Global Communications Director, Mini - A/D/O By Mini, Urban-X, Mini Living
    Bmw Group Oct 2017 - May 2020
    Munich, De
    Oversaw brand marketing, performance marketing, communications, social media and influencer for three divisions within the MINI Innovation & Brand Strategy division: A/D/O by MINI, URBAN-X and MINI Living
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  • Day One Agency
    Creative Director & Head Of Content Production
    Day One Agency Jan 2014 - Jun 2017
    New York, New York, Us
    As the agency’s first creative director and as head of content production, I built and established Day One Agency's now widely known in-house studio. I also oversaw content strategy and creative ranging from organic social to large-scale digital production spots for American Express, Under Armour, NBC Comcast Universal and YouTube.
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  • Independent Consultant
    Consultant, Social Media, Content, Retail & E-Commerce
    Independent Consultant May 2012 - Dec 2013
    New York, Us
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  • Phd
    Creative Producer
    Phd May 2010 - Apr 2012
    Bankside, London, Gb
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  • Deep Focus
    Creative Producer
    Deep Focus Jun 2009 - May 2010
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  • Deep Focus
    Production Coordinator
    Deep Focus Sep 2008 - May 2009
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  • Premiere Global Sports
    Marketing Coordinator
    Premiere Global Sports Jan 2008 - Aug 2008
    Cary, Nc, Us
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  • Kpmg Us
    Paraprofessional - Risk Advisory Services
    Kpmg Us Jun 2006 - May 2007
    New York, Ny, Us
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Nathan Jun Poekert Skills

Digital Strategy Social Media Creative Direction Creative Strategy Digital Media Digital Marketing Art Direction Copywriting Marketing Marketing Strategy Advertising Account Management User Experience Interactive Advertising User Interface Design Photoshop Strategy Mobile Devices Brand Architecture Video Production Fashion E Commerce Brand Strategy Digital Production Photo Shoot Production Email Marketing Information Architecture Brand Development Public Relations Online Advertising Lightroom Visio Adobe Photoshop Production Photography Social Media Marketing Content Strategy Integrated Marketing Adobe Creative Suite Leadership Management

Nathan Jun Poekert Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Advertising And Marketing Communication Strategy
  • University Of Central Florida
    University Of Central Florida
    Marketing

Frequently Asked Questions about Nathan Jun Poekert

What company does Nathan Jun Poekert work for?

Nathan Jun Poekert works for General Idea.

What is Nathan Jun Poekert's role at the current company?

Nathan Jun Poekert's current role is CMO • Organic, Influencer & Paid Social Strategist • 2023 AdAge Marketing Trailblazer • Digiday, The Drum, Shorty & Webby Winner.

What is Nathan Jun Poekert's email address?

Nathan Jun Poekert's email address is na****@****ail.com

What is Nathan Jun Poekert's direct phone number?

Nathan Jun Poekert's direct phone number is +191745*****

What schools did Nathan Jun Poekert attend?

Nathan Jun Poekert attended Northwestern University - Kellogg School Of Management, University Of Central Florida.

What skills is Nathan Jun Poekert known for?

Nathan Jun Poekert has skills like Digital Strategy, Social Media, Creative Direction, Creative Strategy, Digital Media, Digital Marketing, Art Direction, Copywriting, Marketing, Marketing Strategy, Advertising, Account Management.

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