Nathan P Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Managing Institutional Retirement Client Experience

Greater Los Angeles Area

Brand and Institutional Retirement

Brands: Wells Fargo Brand, Wealth Management, Educational Services, Mortgage

Brands: Lexus Tier 2

Brands: Nestlé Beverages, Confections, Ice Cream

Brands: Toyota (National)

Brands: Fiji Water, POM Wonderful, Teleflora, Wonderful Pistachios, Almond Accents, Cuties Clementines◊ Analyzed, planned and bought TV, online, print (national, regional, consumer and trade) and outdoor media◊ Spearheaded Teleflora’s direct response digital campaign, managing CPAs to maintain brand's conversion goal◊ Tracked, evaluated and reported online metrics, optimizing online campaigns◊ Responsible for the development of online strategy and planning for Cuties Clementines campaigns◊ Collaborated with various online destinations to investigate and/or develop brand integrated partnership opportunities◊ Wrote and presented media recommendations/plans and opportunities directly to brand managers◊ Developed and maintained strong, positive vendor relationships to ensure effective negotiations◊ Supervised and trained assistant media planner in day-to-day job functions and projects, managing workload

Brands: Aaron Brothers, Bed Bath & Beyond, CVS Pharmacy, Family Dollar Stores, Michael’s Arts & Crafts, Petco, Publix, Shopko, Smart & Final and Sports AuthorityResponsible for management and direction of all advertising and media plans for the National Retail/Healthcare clients.Key successes and responsibilities included: ◊ Negotiation of print & digital media contract rates resulting in bottom line savings for clients◊ Analyzing products, by market, to suggest where incremental spending can be used to reinvest and strengthen footprint◊ Presented accurate and detailed reports of the outcome and savings of contracts negotiated by my department◊ Negotiated rebates, short rate protection, compensation, added-value, make-goods and corrective actions◊ Drafted contracts and contract addendums using basic contract law and knowledge of the varying media plans◊ Efficiently coordinated 1,500 publication ads; Campaigns for Direct Mail, ROP and preprint inserts◊ Monitored and coordinated advertising schedules and renewal reports◊ Assisted with potential business research/proposals and newly acquired business ramp up◊ Key point of contact for account coordinators, client managers and accounts payable clerks regarding all clients◊ Organized and conducted courses used to train new hires and recently promoted contract analysts and negotiators

◊ Hired, organized, trained, evaluated and directed the work of 15+ employees ◊ Developed marketing plan that increased awareness of program services and campus accessibility issues◊ Constructed statistical reports on productivity that helped analyze service usage and performance ◊ Supplied technical assistance/coordination to other university services, relative to serving students with disabilities◊ Implemented campus accessibility maps and training seminars that helped information retention◊ Performed administrative assistant duties for the Assistant Provost of Diversity◊ Conducted test proctoring, scribe support and mobility assistance for students with special needs

◊ Scheduled and managed facilities and resource allocation for student government events ◊ Developed and executed marketing plans for campus activities, at campus and community venues ◊ Primary point of contact for vendors and organizations, for audio/visual equipment services ◊ Troubleshooting and solving problems under tight timelines◊ Advanced student government public relations by liaising with local newspapers through press releases

Bs, Business Administration

Bsba, Marketing Management

Minored in Communication Studies