• Manage quantitative and qualitative research studies for Fortune 500 companies to measure campaign effectiveness and impact on brand metrics (i.e., awareness, consideration and intent) and/or brand perceptions.• Execute custom consumer decision journey research to assess the key moments, sources and features that are fundamental in a consumer’s path-to-purchase, to guide strategic media plans. • Formalized a social listening process for the agency, utilizing NetBase, to analyze over 50 million online conversations, sentiment and perceptions for 100+ brands in the automotive, CPG, financial, healthcare, retail and QSR categories.• Oversee client satisfaction research to monitor agency performance on main KPIs (i.e., Net Promoter Score, likelihood to recommend and other perceptions) and report to senior management.• Utilize secondary research tools, including MRI, Kantar Ad Insights, Pathmatics, Mintel, Nielsen, SMI and comScore to inform media planners and clients with data driven media trends, consumer and competitive insights. • Responsible for project management across clients, including project scoping, partner/vendor communication, survey set-up/programming, data management, analysis/insights, report creation and presentation of results.

• Led social listening analysis for the agency to assess social media performance of 100+ brands, utilizing Brandwatch and Meltwater, to report on digital strategy success and advise future strategy.• Managed day to day operations for quantitative research projects, focused on voice of the customer, brand health and sponsorship campaign measurement for brands in the automotive, financial, insurance, telecom and tech categories.• Supervised on-sight data collection, leveraging brand ambassadors, for 25,000+ intercept surveys at PGA Tour events, MLB, NFL, NHL and NCAA Football games, NASCAR races and music festivals.• Implemented social media and PR communications for SRi to drive awareness of capabilities, thought leadership, and drive website traffic. Social media posts were shared by ESPN, Forbes, Sports Business Journal and Front Office Sports.

• Shaped in-game giveaways, promotions and customer service for fans.• Sold group tickets to student clubs and organizations.• Assisted with customer service on game days.

• Implemented a new data analysis process utilizing a CRM system (Netsuite) to inform over 50 appraisal and real estate marketing plans.