As a Digital Campaign Manager, my role exists at the intersection of people, strategy, and data. I serve as the primary media buyer across multiple client industries - entertainment, tourism, food/beverage, home services, healthcare, and senior living, to name a few.Within the realm of paid media, I am responsible for digital budget allocation and performance, managing over $300k in monthly ad spend. Working across departments at 321, I have had the chance to directly influence ad… Show more As a Digital Campaign Manager, my role exists at the intersection of people, strategy, and data. I serve as the primary media buyer across multiple client industries - entertainment, tourism, food/beverage, home services, healthcare, and senior living, to name a few.Within the realm of paid media, I am responsible for digital budget allocation and performance, managing over $300k in monthly ad spend. Working across departments at 321, I have had the chance to directly influence ad creative based on past performance to work in tandem with our paid media targeting, in order to create a cohesive digital marketing strategy. I have extensive experience in both direct revenue and lead generation, working across a variety of verticals and budgets to meet varying client expectations. My role is highly visible to the client, often working directly with their internal sales and marketing team to develop paid media plan that supports an overarching brand strategy. Show less

• Assist the 321 Digital Team with an array of client servicing tasks, including digital campaign optimization, ad placement, end of month reporting, keyword research, and ad spend budgeting.• Participate in the digital campaign launch of new clients, and creative/copy refresh of existing client campaigns.• Use online digital marketing tools (Google Ads, Facebook Ads, Google Analytics, TapReports, Google Keyword Planner) to make informed decisions to boost either conversions or brand… Show more • Assist the 321 Digital Team with an array of client servicing tasks, including digital campaign optimization, ad placement, end of month reporting, keyword research, and ad spend budgeting.• Participate in the digital campaign launch of new clients, and creative/copy refresh of existing client campaigns.• Use online digital marketing tools (Google Ads, Facebook Ads, Google Analytics, TapReports, Google Keyword Planner) to make informed decisions to boost either conversions or brand awareness according to client needs.• Experience with client accounts in a variety of industries, including home services, contracting, food and beverage, retirement living, e-commerce, and healthcare. Show less