Nate Riddle Email & Phone Number

Irving, Tx, Us

➤ Led cross-functional team to improve site conversion through acquisition shopping funnel testing and optimization; increased conversion 2 points on desktop to 14%+ and 5 points for mobile to more than 12%—with mobile generating 52% of total sales in 2020 as compared to 9% in 2013—and digital channel sales increasing 82% from 2016 to 2021.➤ Built and executed conversion strategies optimizing the customer experience within the sales funnel; expanded product and service offering awareness and shaped enhanced customer experiences through data and analytics.➤ Directed the design of, and assisted with user testing for the development of new customer communication preference center functionality—USPS, Email, SMS Text—to enhance customized outreach, engagement, conversion, and retention.➤ Shifted priorities—from strategic efforts to day-to-day execution—following the absence of a team member and the global pandemic; tackled major initiatives mid-2020 to successfully mitigate any potential setbacks to goal achievement.➤ Spearheaded opportunities to leverage technology, data, and analytics to fuel sales enablement; worked across organizational silos to champion joint sessions, unify strategic initiatives, and drive change enterprise-wide.➤ Defined and disseminated KPIs for all digitally driven sales activities, allocated capital budget for web development and creative design, and measured performance analytics and ROI to optimize resource allocation.** Promoted from Manager, Online Conversion & Strategy in 2018

Irving, Tx, Us

➤ Shaped the online customer experience through optimization of multiple channels and platforms including renewal processes, bill view and auto-pay functionality, interstitial personalization, message center communication, and more.➤ Drove customer “stickiness” through site and experience optimization, championing projects from requirements documentation and wireframe development through user acceptance testing (UAT) and defect resolution.➤ Performed ongoing analytics-driven improvements through customer visitation research, analysis, and reporting.➤ Maintained website content through Sitecore CMS and provided ongoing and ad hoc site and campaign analytics to fuel decision-making.** Promoted from Online Retention Associate in 2012

Atglen, Pa , Us

➤ Published nonfiction author of two books: "Lone Star Spooks: Searching for Ghosts in Texas" & "Lone Star Saucers: Searching for UFOs in Texas."

➤ Self-published short fiction independent author of: "Domataphobia", I" Do Believe in Spooks"; "We Are Alive Tonight In This Twilight"; "Sky Horns Growling"; and "Fog. Fire. Whisky. Ghost. Gun."

➤ Performed in-depth SEO analysis to inform the development of targeted SEM campaigns across multiple markets, tracking and trending performance, and delivering market reports to steer strategic planning and go-to-market approaches.➤ Played a key role in the launch of an online automotive product suite to ‘stand-up’ affiliate services in 25 markets; working with dealers to deploy digital tools to drive customer engagement and conversion. ➤ Assisted in training B2B customers on product utilization, collaborating with sales teams to leverage data, market insights, and analytics to drive decision-making.

Dallas, Tx, Us

➤ Championed voice of the customer (VoC) research to ensure alignment of digital content with visitor expectations, leveraging customer-intercept site experience surveys to identify traffic patterns and solve pain points.

Dallas, Tx, Us

➤ Delivered audience-focused interactive media recommendations to expand awareness, increase visitation, and optimize the user experience (UX), collaborating with third-party vendors to perform qualitative research to guide actions.➤ Developed and executed research projects, curated data, conducted web analytics, and disseminated findings to identify emerging trends and business opportunities.➤ Constructed audience acquisition and retention programs leveraging an integrated approach—of broadcast, print, and interactive digital advertising—to maximize campaign performance and audience growth.

Plano, Texas, Us

➤ Designed and performed user-centered field research—ongoing, longitudinal, participant observation-based—while working alongside managers, associates, and customers to pinpoint technology synergy opportunities. ➤ Initially engaged through a contract role to conduct in-depth qualitative research of store practices and customer experiences.➤ Performed onsite customer and associate ethnographic research—to integrate emerging technologies across all customer- and associate-facing platforms—identifying training opportunities and optimizing adoption and utilization.