Nathan Jeffrey Email & Phone Number

Washington, DC, US

New York, US

• Created brand architecture strategies for major, industry-leading brands that are modernizing the way they organize their businesses and go to market
• Evolved global chemical company Albemarle's brand architecture from tactical and technical chemical elements to relatable, easily understood impact areas (mobility, energy, connectivity, health)
• Collaborated with North American and global business leaders at Gerber to create a brand architecture strategy that enabled growth outside their core, well-known markets
• Defined partnership, co-brand, and brand governance guidelines for one of the largest food distribution companies in the world
• Managed two employees: one long-term to a promotion and one new hire
• First official mentor within Ogilvy Consulting's ongoing mentorship pilot

Denver, Colorado, US

Denver, Colorado, US

• Developed the new name and brand architecture strategy for Prisma Health, the largest health system in South Carolina
• Led naming, messaging, and voice workstreams for Ponce de Leon Health's first pharmaceutical product: Rejuvant
• Created foundational brand elements for a $2b+ merger between Western Connecticut Health Network and Health Quest, including brand platform and a unifying name: Nuvance Health
• Contributed to over $1m of won pitches within the energy, financial services, and pharmaceutical sectors

Denver, Colorado, US

• Developed brand elements including platform, architecture, and voice, and carried out a customer journey map for SmartLinx, a leading long-term and post-acute workforce management solution
• Created the new Canvas Credit Union name (formerly Public Service Credit Union), based on the idea that each person has their own, individual blank slate on which to build their financial future
• Contributed to over $900k of won pitches within the workforce management, financial services, and health care sectors

Cincinnati, OH, US

• Defined environmental brand attributes and participated in image strategy discussions to guide future design principles for Kentucky Fried Chicken
• Developed an white paper on FRCH’s Brand Actualization study highlighting four territories for retailers to focus their efforts in order to enhance brand engagement
• Researched trends and created presentation decks across a number of industries including fast food, funeral services and hospitality

New York, US

• Aligned business problems, future expansion and strategic goals to create a timeline outlining growth through 2020 for Amway
• Contributor to Interbrand's Best Global Brands 2015 report and Best Global Green Brands 2014 report
• Developed thought leadership presented at the Institute for International Research's 14th Annual Shopper Insights in Action Conference and the International Retail Design Conference around modernizing the retail.
• Participated in customer segmentation brainstorms to create personalities and profiles for Ashley Furniture HomeStore
• Researched and co-wrote a Trend Report on Apparel outlining current and future best-in-class practices across the industry

London, London, GB

• Created a playbook outlining shopper demographics, behaviors, decision influencers and barriers to entry for Reckitt Benckiser's MegaRed brand
• Proofed and edited a survey regarding brand architecture, identity and packaging for Pernod-Ricard, one of the largest alcohol distributors in the world