Our company was founded on the belief that at its core, marketing, whether it be to clients, donors or even to voters, has fundamental concepts that are universal. We're passionate about social justice issues, the environment and democratic principles and insist on only working with clients who share our values.

Developed and launched Baha Mar Casino’s segmented business to consumer database marketing programs. Collaborated with internal stakeholders to implement processes to handle offer redemptions and external vendors for creative development and campaign delivery. Managed the operation of the casino’s membership program, including policy creation and program overhaul.■ Campaigns were delivered to over 150K potential and existing customers and generating additional revenue and increasing hotel occupancy ■ Produced pro-forma marketing campaign and event financials and other reporting. ■ Project lead and property champion for developing Smartsheet solutions, including dashboards and reporting across multiple functional areas

Developed and executed the marketing strategy for the property. Oversaw the resort’s membership club, database marketing, promotions, advertising, entertainment and player development (sales) departments. Created yearly and monthly marketing plans and budgets. Managed P&L for multimillion dollar revenue and operating budget. ■ Reduced marketing spend YoY 18%, driving record EBITDA ■ Developed and implemented new casino membership program, including staff and guest education ■ Marketing project lead for CRM/membership services software installations and conversions

Under the mentorship of the Director of Marketing, completed a rotation through marketing functional areas including advertising, social media marketing, P&L management, and entertainment. Assisted in creating and implementing a comprehensive marketing, communications and public relations program■ Performed a comprehensive review of all marketing policies and procedures, resulting in labor and cost savings. ■ Marketing project lead for CRM/membership services software installations and conversions

Executed the direct marketing strategy for the property. Developed event proformas and quantitative reporting. Provided operational support for membership events and collaborated with other departments to ensure member expectations were met. Assisted marketing director in creating monthly marketing plans.■ Created data cubes and automated reporting to provide analytics to internal stakeholders.■ Selected by Enterprise IT to train marketing staff at other properties on new CRM/membership systems and processes

Lead a team of 68 agents and line supervisors in providing world class guest service to the casino’s loyalty club members. Mentored and developed team members to ensure proper succession planning. Collaborated with other marketing functional areas to ensure advertised offers and promotions were delivered in a manner that exceeded expectations. Managed crisis situations with guests during system failures. ■ Implemented procedures to increase accuracy of data collection from members. ■ Implemented programs to ensure guest service standards were met on a consistent basis.

Responsible for assisting the Director of Casino Marketing with the planning and implementation of all direct mail programs. Additional responsibilities included building all aspects of guest offers including coupons, prizes, point multipliers and autoload free play.