Responsible for optimizing the experience of delivery merchants, collaborating closely with the Product Manager and developers, from identifying hypotheses in areas of opportunities and problems to implementing and analyzing the results of proposed solutions.* Leading the discovery process, from identifying opportunities and creating hypotheses to designing and evaluating solutions and experiments;* Guardian of qualitative and quantitative research to help design decisions and identify user needs;* Developing efficient flows and journey studies to enhance usability and user experience;* Maintaining constant alignment with the team and stakeholders, facilitating workshops to promote collaboration and innovation;* Prototyping to visualize concepts and conducting usability tests to improve interface and interaction;* Conducting in-depth analyses of data and behaviors to support continuous improvements and innovations;*Developing and evolving the Design System, ensuring consistency and efficiency in the design process.🛠️ Tools: Figma, FigJam, GitHub, Datadog, Gleap, WebEngage, Firebase, Hotjar, Google Analytics, Hubspot, Azure, Notion, Miro.

Responsible for developing the Hurb's Design System, Suitcase, within a multidisciplinary team with frequent contact with all product squads to align Hurb with the design and technology standards defined in the Suitcase's design language and principles, through an ecosystem of component libraries, styles definitions, and installable artifacts.🛠️ Tools: Figma, Supernova, Zeroheight, Tokens Studio, Hotjar, Google Analytics, Jira, Miro, FigJam.

Responsible for TC's design system product, guiding the visual and structural standards of the platform and its products.* Immersion in the challenges faced by designers, developers, and stakeholders, identifying opportunities for improvements and prioritizing the backlog of solutions;* Creation, conducting, and presenting research, interviews, analysis, tests, and experiments;* Ideation and exploration of prototypes at different levels of fidelity, testing and validating improvements for the platform as a whole based on initial assessments and objectives;* Maintenance for brand guidelines and visual expression, creating consistent components and evolving the Design System;* Contribution and support to other squads with a holistic platform vision, aiming for scalable solutions with the same context.🛠️ Tools: Figma, FigJam, Hotjar, Google Analytics, Jira, Miro.

Responsible for advocating and representing the user's perspective in multidisciplinary squads of Kenoby's products, bridging and diverging with teams, departments, and managers.* Immersion in user challenges and identification improvements opportunities, contributing to the backlog's prioritization and day-to-day squads and other areas of the company solutions;* Creation, conducting, and presenting research, interviews, analysis, tests, and experiments;* Ideation and exploration of user journeys, flows, and prototypes at different levels of fidelity, testing and validating hypotheses to align with initial assessments and objectives;*Maintenance for brand guidelines and visual expression, creating consistent components and evolving the Design System;🛠️ Tools: Sketch, Abstract, InVision, Heap, Hotjar, Google Analytics, Data Studio, Tag Manager, Optimize, Hubspot, Jira, Miro.

Responsible for design in the Becommerce business unit product:* Immersion in user problems to prioritize the backlog and guide development teams, creating and participating in research, tests, visits and experiments in collaboration with other areas of the company;* Materialization of ideas and concepts into prototypes and simulations that bring real value to the user, testing and validating hypotheses to align with the business objectives of the company;* Visual expression of the brand, ensuring that guidelines are present in all interfaces, creating consistent UI components (following the atomic design model) in a comprehensive Design System.🛠️ Tools: Sketch, Zeplin, InVision, Hotjar, Google Analytics, Hubspot, Jira.

Responsible for internal company and with clients communication, including:* Creating wireframes, prototypes, and implementing websites, landing pages, and emails (both institutional and promotional);* Developing and implementing the visual identity and brand guidelines;* Creating visual identity for communication, promotion, and signage of events;* Designing user flows, wireframes, and prototypes for digital product interfaces.🛠️ Tools: Adobe, HTML/CSS, Sketch, Zeplin, Jira.