Digital Marketing & Development Manager
Current• Lead cross-functional teams to develop creative marketing concepts, implement strategies, provide execution oversight, and align with business objectives.• Engage and collaborate with senior leaders to identify target segments and advise on plans to drive engagement and achieve the intended goals and objectives.• Spearhead creative strategies for multi-channel campaigns, driving growth and improving user experience.• Enhance engagement through data-driven marketing, leveraging… Show more • Lead cross-functional teams to develop creative marketing concepts, implement strategies, provide execution oversight, and align with business objectives.• Engage and collaborate with senior leaders to identify target segments and advise on plans to drive engagement and achieve the intended goals and objectives.• Spearhead creative strategies for multi-channel campaigns, driving growth and improving user experience.• Enhance engagement through data-driven marketing, leveraging Salesforce automation for targeted outreach.• Introduced a new digital document portal, boosting customer engagement and conversion rates by 10x. • Managed SEO, SEM, and social media campaigns, optimizing them to achieve a 60% increase in search traffic.• Launched a multi-channel digital campaign that generated multiple leads and increased revenue growth by $2M.• Increased product growth by 21% through an integrated consumer engagement program. Show less