• Marketing Manager for a film distributor operating in the United States and the United Kingdom, with releases on physical media (DVD, Blu Ray) and digital.• Responsible for ingesting titles from film producers/production companies. Taking delivery of materials including film and trailer masters, 5.1 audio, artwork, stills, promotional material and ensuring the deliverables pass QC. Liaising with the filmmakers on promotion and release.• Readying the films for release including coordinating the design of artwork and any other promotional assets including trailers. Delivering of assets to distribution partners and digital on demand services.• Maintenance of company website and of social media channels – writing content, scheduling it and deploying targeted social media ads, before providing insight on success.• Engaging with PR companies in the US and UK to promote the films.• Submitting films to the BBFC (British Board of Film Classification) for rating.• Also adopt a consultative role over acquisitions, advising on titles, their likelihood of success, comp titles, marketing angles and general feedback on quality.

• Production company based in Central Scotland, specialising in genre films (action, horror) for international sale. Focus on commercial appeal.• Oversee every project from conception to completion – including adopting scriptwriting, directing, producing, choreography, editing, marketing and post-production supervision roles.• Three feature films have been completed under my creative direction with a fourth in pre-production as of Summer 2022.

• In my current role as Digital Communications Consultant for the UK I am responsible for:• General maintenance of the CGI UK site and social media channels including release of new content and advising on digital marketing campaign results• Reviewing any new site content from marketing business partners, re-drafting where necessary, facilitating the design of imagery and finally uploading and releasing digitally• This also includes reviewing and scheduling any social media campaigns for the UK• Launching podcast offering for UK business unit, facilitating recording, release and promotion of podcasts as well as advising on best practice and audience trends• Sitting as part of the UK Digital Network team to analyse any website functionality changes and improvements• Assisting in 2021 global digital brand relaunch including full re-brand of UK site, social media channels and branding (i.e. style, logo, company imagery etc.)• Advising marketing business partners across the UK on their digital marketing campaigns.

• On-the-ground support and main point of contact for all Scottish marketing activities.• This included running complex multi-channel campaigns across all relevant sectors (e.g. education, cyber security) from concept to completion including evaluation of success.• Drafting content for the UK site and briefing into the digital support team – including the creation of blogs, video content, social media, case studies, news articles and press releases.• Working with external PR agency to extract stories from the business and ensure traction in the press including newspapers, online, radio and television.• Facilitated sponsorship of events, both external and run exclusively by CGI. This included sourcing guest speakers, purchasing merchandise, setting up the venue and negotiatingsponsorship deals with vendors.• Responsible for managing Scotland marketing budget of over £200,000 per annum and utilising spend to coincide with industry focus areas and business goals for the financial year.

• As Digital Marketing Manager for Newsquest’s entire UK operation my responsibilities included:• Writing and designing marketing material for use across every region in the UK• Creation and maintenance of an online sales hub• On-going rollout of new digital products• Launch of brand-new customer-facing website for digital offering• Issuing a weekly Digital Bulletin to the entire salesforce UK wide, including managers and MDs with all the latest news relating to our digital arm of the business• Managed commercial e-mail platform for UK B2B and B2C campaigns including:• Uploading and maintaining databases of several hundred thousand entries• Designing, flighting and targeting campaigns as well as reporting on their results• Laising with 3rd party affiliates utilising our e-mail databases• Implementing and restructuring our databases during and following GDPR• Training marketing and senior sales staff on the system

• As Market Research executive for Trinity Mirror in Scotland my primary duty was to constructsales proposals to present to key clients including highlighting USPs, analysing and comparing competitor portfolios and researching client needs.• Other responsibilities included:• Analysing readership and circulation figures for our raft of print publications and web traffic via our multiple online platforms• Running detailed print and web audience reports for commercial director including providing detailed demographic information to help construct sales pitches• Writing and designing company media packs providing information on the entire portfolio• Working with the e-mail marketing team to serve campaigns• Providing potential audience reach for complex advertising schedules

• Managed Business Enterprise activities across the four campuses as well as rolling out several new projects both internally for students and externally for high schools and Business Gateway.• Lead a review of an innovative project with external client Prince’s Trust. My research paper evaluated the effectiveness of their ‘Innovation Fund’, by providing a 15,000 word report with my findings and my recommendations for continuation.• This temporary contract was extended repeatedly, after the original three-month agreement.