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Technical marketing leader, engineer, and US Air Force veteran who is a highly accomplished individual contributor and leader in the hybrid world of engineering and marketing. Passionate for making the world a better place either through preventative health, biotechnology, food technology and supply, environmental/climate protection, software, aerospace, and more. Expertise from start-ups through emerging companies to mid/large size companies. With the blend of technology and business marketing including merger and acquisition experience roles serving in marketing management, general management, product management, and technology development are all areas of interest. Previous was the Director of Growth Marketing for FactoryFix. FactoryFix is a manufacturing specific staffing platform that helps manufacturers hire vetted talent. Then before, I was first marketing hire at BacklotCars -- built marketing function with my team from seed stage to acquisition offer by KAR Global (NYSE:KAR). Sold for $425M.I started my career working as an Air Force Officer with space technologies as a scientist, engineer, and project manager. Industries with experience to date: Aerospace, Fintech, Internet Marketplaces, Automotive Wholesale, ManufacturingProfessionals Skills:* Marketing Management* Marketing Analytics* Marketing Strategy* Electrical Engineering & Test Engineering* New Channel Discovery + Growth* Data Analysis* Team Building & Leadership* Startups / Venture Capital* Project Management* Problem Solving* Go to Market StrategyCertifications:* Certified ScrumMaster (CSM)* Certified Scrum Product Owner (CSPO)* Systems Engineering (Level III, DoD)* Test Engineering (Level I, DoD)* Program Management (Level I, Dod)Technical Skills:* Software Engineering* Test Engineering* Requirements Gathering* Electronics; radars; magnetometers* Space physics; ULF WavesMarketing Channels: Email, video, market research, paid ads (Facebook, YouTube, Google Adwords, retargeting, LinkedIn), events, print, direct mail, social, content, sales enablement, and partnershipsTools: Intercom, HubSpot, Mailchimp, WordPress, Canva, Sprout Social, Autopilot, Adobe Photoshop & Illustrator, SendGrid, AdRoll, Lob, Asana, Pipedrive, FreshSales, Zapier, AdrollAnalytics: Mixpanel, Excel, Google Analytics, Domo, Yoast
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Marketing ManagerSmartthings Jul 2024 - PresentMountain View, California, Us
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Marketing ManagerMnen - Minnesota Entrepreneur Network 2022 - Present* Co-lead the Annual MN Entrepreneur Kick-off where 100+ Minnesota entrepreneurs come together to provide growth strategies and discuss scaling up* Conference speaker on marketing strategies for start-ups and emerging companies * Marketing for growth companies including a health-foods drink company and health-tech product* Delivered growth strategies, insights, and knowledge to various other companies -
Marketing ManagerDemohop 2024 - 2024Minneapolis, Minnesota, UsDemoHop is where enterprise tech innovators convene to share, inspire, and shape the future, together.We help large distributed tech and R&D organizations boost their innovation and collaboration through online showcase events. Showcase Events * Dev Days * Demo Days * Hackathons * and more These online events bring employees and their ideas together to help 1) maximize tech investment ROI, 2) Spread innovations & best practices, and 3) Energize Employees. *100s of employees to 1000+ person events*Immersive break-out rooms to facilitate connections *Attendees can choose where they want to go*A platform to use throughout the yearEmployees rate booths at 95% relevant and NPS scores as high as 80.DemoHop.comExperience the product at DemoHop.com/book-demo -
Growth & Marketing ManagerFactoryfix 2021 - 2021Chicago, Illinois, UsFactory Fix began in 2017 in Chicago and has grown to more than 500,000 manufacturing experts in a network of talent partnered with the National Association of Manufacturers, Manufacturing Institute and Creators Wanted. Led a comprehensive marketing plan that included market research and product development using a SaaS based hiring platform for manufacturing companies. * First marketing hire; set marketing strategy for both pro & company acquisition; identified key channels.* Developed content marketing strategy around SEO and began the execution.* Established acquisition channels including Facebook ads & LinkedIn ads; achieved a net positive return on LinkedIn and acquired over 70+ B2B leads for the sales team in less than 2 months.* Acquired 150+ pros in 2 weeks with Facebook ad campaigns. -
Growth & Marketing ManagerBacklotcars 2016 - 2020Kansas City, Mo, UsBacklotCars is a wholesale online market where auto dealers can buy and sell vehicle inventory nationwide. The mission to make wholesale transactions easiest for dealers. I was the first marketing hire at BacklotCars -- built marketing function with my team from seed stage to acquisition offer by KAR Global (NYSE:KAR). Sold for $425M.* Developed integrated growth strategy for marketing & national expansion; helped grow revenue 42x in 4 years. * Hired and managed team of 3 FTE + 3 contractors; manager of team and developed 12 marketing channels. * Increased customer conversion rate 2x to 25% by creating and executing a customer onboarding process including time and event based email drip campaign, direct mail pieces, and phone call triggers.* Integrated tools into marketing stack including Autopilot, Intercom, SendGrid, and Segment.* Designed and developed marketing collateral for 50+ person outside sales team which enabled new markets. * Executed local and national trade show events across the country including NADA, which is the largest in industry. -
Growth MarketingTradecraft 2015 - 2016San Francisco, California, UsTradecraft is a intensive full-time program with 4 tracks for Engineering, UX Design, Growth, and Sales / Business Development. Classes are designed and taught by industry experts from Airbnb, Dropbox, Uber, Lyft, IDEO, Google, Facebook, Pinterest, LinkedIn, etc. Tradecraft partners with high growth startups for students to apply their new skills on projects, gaining real startup-experience.As part of the growth marketing track, I completed a deep dive into marketing strategy, virality, analytics, email marketing, SEO, product, paid advertising, and LTV with following tools: Facebook Ads, Google Adwords, SQL, Tableau, Screaming Frog, and MixpanelI also wrote content marketing pieces for Emissary Health (health-tech start-up) to drive new revenue. Curriculum practiced: Ad tech vendor research | SQL | LTV | CAC | A/B testing | SEO | Excel | Tableau | channel prioritization | customer acquisition strategy | Google AdWords | Google Analytics | messaging | content marketing | email marketing | cohort analysis | financial modeling | virality | multi channel attribution | web scraping | native ads | onboarding tear downs | KPIs | Facebook & Twitter ads | PR | partnerships | affiliate outreach | growth case studies -
Marketing Campaign Manager (Consulting Project)Masterclass, Inc. Sep 2015 - Nov 2015San Francisco, California, UsMasterClass is a start-up that offers classes from experts including Serena Williams, Dustin Hoffman, and more* Led 6 person team to build a marketing campaign for new user acquisition that is currently live* Conducted user interviews to build user personas and drive product feature prioritization * Collaborated on writing challenge idea for students to co-author book with author James Patterson * Delivered strategy deck, implementation playbook, messaging, paid advertisements for Facebook and Google, email marketing campaigns, and landing page -
Explorer / ConsultantTravel Sabbatical Dec 2014 - May 2015Traveled to Costa Rica, Egypt, UAE, Thailand, Singapore, Indonesia, Australia, and New Zealand.Also, consulted for Lone Star Aerospace, a preeminent technology firm providing support to the Aerospace and Defense, Intelligence, Energy, and Technology industries.
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Venture ScholarG51 Sep 2013 - May 2014Austin, Tx, UsG-51 Capital is an early stage venture capital firm with focus on software, hardware, internet, and clean tech * Analyzed 25+ potential deals for market, team, and product and made recommendations to firm partners* Collaborated with entrepreneurs on product, financing, and marketing—1 has launched in App Store -
Product Manager, Veterans Integration ProgramGoldman Sachs 2014 - 2014New York, New York, UsEnterprise Platforms is a new, CIO created team to lead technology initiatives across the firm* Designed a new workflow app (desktop & mobile) and adoption plan to scale across firm—the app streamlines the processes in technology, trading, and banking to drive efficiencies and raise productivity* Led product w/ 26 stakeholders through requirements, use cases, user stories, UX & UI, tech design* Served as change agent to migrate legacy workflow process to more streamlined approach * Articulated product vision, developed product backlog, wrote user stories, and developed product plan -
Project Manager / Deputy Test Lead - U.S. Air Force CaptainUnited States Air Force-- Space Fence 2011 - 2013Randolph Afb, Tx, UsSpace Fence is a $3.5B cutting-edge radar that tracks satellites and space debris to avoid future collisions * Led 25-member cross-functional team in highly matrixed organization to develop test plan for radar – the multi-year plan with both digital and hardware included scope, timing, budgets, approvals, and risks * Gathered customer requirements for use in the radar design and post installation support * Secured test plan sign-off from 4 Pentagon Generals -- lauded as model for other Air Force programs* Communicated and shared technical knowledge with internal and external stakeholders including Space Command, MIT-Lincoln Lab, and contractors; this collaboration estimated to save $4M and 6 months -
Developmental Engineer - U.S. Air Force LieutenantAir Force Research Laboratory 2008 - 2011Wright-Patterson Afb, Oh, UsAir Force Research Lab investigates Space Weather phenomena affecting satellite communication and electronics.* Worked on 4 continents to install instruments, build partnerships, and present at science conferences * Selected for PhD-level oral presentation at international science conference in Germany providing insight into how energy transfers from the sun to earth; this energy has potential to damage satellites* Led multinational team in instrument upgrade in Antarctica; quick problem solving saved $20k/40 hours * Collaborated on science talk entitled Solar Wind Effects on Post-Midnight Plasma Depletions Observed by C/NOFS; plasma irregularities impact radar systems and disrupt communication and navigation• Handpicked by U.S. Air Force Academy Professor to install space weather instrument in Nigeria; instrument is first of its kind in Africa to improve GPS satellite communication • Delivered invited presentation at international science conference in Germany providing insight into how energy transfers from the sun to the earth; this energy has potential to damage satellites• Managed $1.5M of R&D focused on new satellite instrument that reduces instrument cost by 90% • Directed $750K effort to forecast communication outages from space weather disturbances -
Marketing And Sales AssociateTempworks Software Mar 2008 - Jun 2008Bloomington, Minnesota, UsTempWorks is a B2B software company that specializes in front and back office software for the staffing industry. • Coordinated outbound and inbound marketing efforts including website news, blog, press releases, and direct mailers for a high-tech software company• Researched 50 prospective staffing companies from presales standpoint and tailored marketing approach to specific clients -
Political Campaign Director / Marketing DirectorSterner For Minnesota 2008 - 2008• Won in a district with 35,000+ residents and represented by opposing party for previous 24 years• Developed campaign marketing strategy and website, improved search engine optimization (SEO), and recruited key volunteers and staff
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Electrical Engineer InternLockheed Martin Jun 2006 - Aug 2006Bethesda, Md, Us• Improved efficiency of 10000+ part database for engineers to choose parts by type—military grade parts used on Navy submarines, Littoral Combat Ship, and Air Force F-16 fighter jet engine• Interfaced with suppliers for diminishing manufacturing source issues & sourced replacement parts
Nathan Sterner Skills
Nathan Sterner Education Details
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Boston CollegeMaster Of Business Administration (Mba) -
Marquette UniversityElectrical Engineering
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University Of MinnesotaDigital Marketing Certificate
Frequently Asked Questions about Nathan Sterner
What company does Nathan Sterner work for?
Nathan Sterner works for Smartthings
What is Nathan Sterner's role at the current company?
Nathan Sterner's current role is Growth Marketing Management | Product Management | Technology | Engineering.
What is Nathan Sterner's email address?
Nathan Sterner's email address is na****@****ail.com
What is Nathan Sterner's direct phone number?
Nathan Sterner's direct phone number is +161275*****
What schools did Nathan Sterner attend?
Nathan Sterner attended Boston College, Marquette University, University Of Minnesota.
What are some of Nathan Sterner's interests?
Nathan Sterner has interest in Engineers Without Borders Participant, Cooking, Military First Aid Instructor, 5 Sport Athlete, Home Improvement, Reading, Gourmet Cooking, Toastmasters Vp, Marquette Investment Club Cofounder.
What skills is Nathan Sterner known for?
Nathan Sterner has skills like Military, Program Management, Leadership, Research, Analysis, Air Force, Project Management, Public Speaking, Start Ups, Microsoft Office, Cross Functional Team Leadership, Microsoft Excel.
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