Directly responsible for a core team of 13 people as well as 75+ market ambassadors who oversee all field marketing, consumer engagement and collegiate activities. I am accountable for the strategic direction and leadership of all marketing activity in the field including product sampling.- Responsible for leading, collaborating and activating 2,540 events, sampling opps, sales and collegiate activations across the region. A 15.5% increase YoY in 2023 vs. 2022.- Responsible for the strategic direction of a fully integrated FMCE+ Collegiate market plan servicing key partners, pass through sponsorships, sampling initiatives and targeted local event activation.- Drove a 17.2% increase in product sampled YoY 2022 vs. 2023. Accomplished this through increased focus on all major brands (Monster, Reign, Nos) across newly engaged activation points such as collegiate, Greek life, first responders, sporting events and major event properties (Stagecoach, X-Games, Miramar).

As a key member of the global marketing team I am responsible for the strategic direction of the Monster Energy Brand: Focused on key areas that include 360 brand planning, content creation, campaign development, digital planning and market development. Directly responsible for a team of 10 people that lead strategy, communications, design, digital/media, multicultural and youth & culture.- Responsible for $2.5B in business that crosses over 4 different channel types: Ecom, Convivence Retail, Mass & Grocery. Focused on leading the core Monster Energy Trademark. - Built a digital first media campaign called “Crush Quarantine” to attack the COVID Pandemic and reach our core consumer while on lockdown. Campaign amassed 5B+ impressions over a 90 day period. - Created and led mega media and PR campaigns around the world’s most influential ambassadors, including; Post Malone, Ice Cube, Nyjah Huston, Chloe Kim, Tiger Woods, Rob Gronkowski and Connor McGregor.

Strategic marketing firm focused on marketing strategy, planning, social/digital media, strategic positioning, marketing plan development and GTM planning. Focus on 360 planning, digital integration and omni-channel/retail integration. ---ClientsKarma Automotive: $1.5B high tech electric luxury vehicle startup manufacture leading in design & technology Projects/Responsibilities: Digital Media Strategy, Planning, Implementation | Social Media Strategy | Media Planning | Budget Optimization & Oversight | Executive Dashboard Mngt | GTM Planning | Creative Dev | Marketing Planning | Digital Media | Google Mngt | Agency Mngt | KPI Development | Public Relations Planning | Market Segmentation | Consumer Profiling | Customer Experience | Brand Architecture | Brand Vision & Mission Exploration/DevelopmentHuf Worldwide: $100M youth-based lifestyle apparel & footwear brand focused on retail, ecommerce and digital Projects/Responsibilities: Strategic Development | Budget Mngt & Restructure | Org Development | Merchandise Planning | Social Media Strategy | GTM Planning | Sales Development | People Dev Creative Dev | Global Marketing | Partner Collaborations | Product Mktg | Brand Dev | Trade Mktg | EcomThe Pro: Start up instructional golf company focusing on game improvement & training aids. Projects/Responsibilities: White Papers | Strategic Direction | GTM Planning | Budget Oversight Product Development | Pricing Strategy Key SkillsGreat Communicator | Well Organized | Team Player | Critical Thinker | Creative Thinker | Social Savvy | Adaptable | Easy Going | Digital Media | Strategic | Visionary | Planner | Great Presenter Areas of FocusStart Up | Private Equity (PE) | Venture Capital (VC) | Management | Process Dev | Planning |

As a key member of the executive team I was responsible for the strategic direction of 4 key business departments: Brand Design, Marketing Planning, Digital Media and Merchandising. Directly responsible for a team of 10 people that represent PR, communications, strategy, design, social media and product plan merchants. With dual reporting to the CEO & COO we work closely to lead the company through long term strategic planning, short term execution and overall demand generation and lead capture management. Acting CMO. - Primary responsibility to revolutionize the go-to-marktet process, develop 360 marketing plans and lead product merchandising development. - Lead 3 external agencies that focus on creative design, public relations, social media, digital implementation and experiential marketing. -Revolutionized a 25% increase in social media engagement through strategic planning, content development and communication prioritization. -Overhauled communication planning with story prioritization, calendar management, quantitative analysis and messaging distribution strategy.-Preserved 1,800 orders resulting in $466M in revenue with an emphasis on delivering 1,000 aircraft by 2019.

Managed a team of 17 people who oversee the North America market. Managed a marketing budget of $35M that includes the strategic direction of full 360° marketing planning designed to drive three key channels of trade accounting for $855M in annual sales. - Led strategic direction of all functional teams as they pertain to NA (sports marketing, trade marketing, media, PR, digital/social, events, partnerships).- Led marketing planning through strategic direction, sport definition, functional implementation and tactical execution resulting in 1 overall North America plan with 3 different channel specifications support a NA business over $1B. - Created the #1 news story in the world! Launched Bubba's Jetpack to kick off Oakley's 2016 Olympic campaign and showcase the Green Fade Olympic eyewear collection. Generated over 6M views on Facebook, 20M global TV media viewership with $3M in earned media and over 650M impressions in the first two weeks of the campaign. - Led and implemented Rio 2016 Olympic marketing plan ensuring consistency across multiple channels including retail and wholesale in 10K doors. Built a custom content plan focusing on Olympic and non Olympic athletes sustaining the reach to maintain Oakley's relevance and dominance throughout the Olympic Games.- Optimized 4 key North American teams (Wholesale, Retail, Luxottica Retail, Canada) to drive key product and brand marketing functions to optimize sell through and brand loyalty.

Managed a team of 10 direct reports who support 10+ sports with over 300 global athletes. Managed a budget of $15M to deliver strategies against three main initiatives to drive the business. Focus initiatives include athletes, events and partnerships. - Led athlete roster optimization to sign new athletes, cut less effective athletes and align all global athletes to better support key regions, key accounts, key campaigns and strategic initiatives. Reduced the number of athletes by 40% resulting in a $5M savings. Strategic partnerships & organizations worked with:- MLB | PGA Tour | X-Games/ESPN- NFL | Supercross | USOC, Team USA (Olympics)- The Masters | Tour de France | Big Bass Tour- Ironman | WSL | Street League Skateboarding- Mammoth Mt.

Directed the creation of end-to-end global brand experience and strategy for 4 categories with $350M+ in annual revenue. Focus on delivering business planning and marketing strategy for each category while driving functional execution and brand consistency. - Developed the #1 viral video in the world. Launched Bubba's Hover to synergize Oakley and Bubba Watson as the new face of golf. Generate 10M views on YouTube, 100M TV media impressions with $5M in earned media accounting for 1B total impressions with an ROI of 1,500%.- Increased sales by $15M (15.18% 2YR CAGR) by writing strategic marketing plan that drove business and incorporated succinct messaging and global alignment while building emotional brand affinity around key athletes and key business functions.

Directed marketing strategy, tactics and execution including product line management, trade marketing, and merchandising for $80M global business and $8M marketing budget. Led external ad agency in development of 2012 ad campaign (TV, print, digital). Responsible for business ownership, marketing communications and media planning. - Led Odyssey to its 2nd most successful product launch in history through the Metal X line of putters (only 2nd to 2-Ball). Produced market share of 7.2% and increased that share by 16.3% to 8.6% dollar share in the second month. - Delivered 27.3% increase in social media participation by developing breakthrough social media plans that included unique contests, Instagram and Twitter focused messaging and Facebook Timeline development.

Responsible for go-to-market planning and strategies for entire metal woods business. Helped lead the agency in creative development, advertising development, merchandising, POP/POS and implementation. Maximized contribution as measured by category P&L. - Fueled sale of $175M in revenue with 21+ new product launches over a 3 year period through development which included market research, product positioning, packaging development, promotional programs and sales strategies.- Managed a $130M woods business that includes annual business planning and 360° go-to-market planning. - Managed a $15M annual marketing budget to deliver commercial and technical innovation that is a consumer winning proposition including media, in-store, sports marketing, merchandising, trade marketing, POP and advertising.

Responsible for development of 3 year product plan, including product concept/development, product business/marketing plans as well as initial pricing and forecasting for all new products. Also responsible for key marketing activities including advertising, media planning, consumer promotions and sales programs. - Led 18 new product launches accounting for more than $30M in revenue. Led through the development of market research, product positioning, packaging development, promotional programs and sales strategies.- Successfully grew the #1 Putter brand in golf by 6 share points from 2006 to 2007 while maintaining over 35% market share in the category. Accomplished through succinct marketing planning, solid business plans, product hierarchy development and channel distribution/segmentation.