Member of the DDMA committee: Digital Transformation. The committee focuses on the visibility and the professionalization in this field.

Pervorm accelerates brands into the digital future. At Pervorm we help brands communicate with their audiences on a truly personal level. To do this we do not just specialize in integrating display, social and search advertising or by unlocking the potential of data for both media and creative activities. We empathize with both brand objectives as well as customers to allow communication to be of real value. Join us now!

During my period as a digital strategist I've managed several clients from a more strategic point of view. I accompanied them on the journey from siloed campaigns towards Customer (data) journeys. Apart from these client facing projects I was responsible for maintaining publisher and tech Relations as well. Among my tasks were:» Building strategic mediaplans to improve ROI performance» Conversion attribution and cross channel budget allocation» Participating in the creative/content proces to further improve performance » Implementing a segmented/ DMP approach for several projects» Project managing the (new) connections between DMP's and DSP's» Participating in pitches and sales presentationsDuring this periode I had the pleasure to work with new partners and clients such as:♦ Doubleclick Campaign Manager ♦ Doubleclick Bid Manager ♦ Rocketfuel (now Sizmek)♦ Relay42 (DMP) ♦ Van Lanschot ♦ Marktplaats (Pitch team) ♦ ING (DMP Selection)♦ UPC (now Ziggo) ♦ Mediamath DMP ♦ Facebook Atlas (adserver)♦ Booking.com (DSP Testing) ♦ Datorama ♦ McDonald's (Proof Of Concept)♦ Evi van lanschot ♦Mediasynced ♦ EDM (data provider)

ROI Engineer is the name of a campaign specialists at Pervorm. As a Display ROI Engineer I've managed campaigns for several clients. The campaigns were a mix of Direct buys, Real Time bidding, Bidmanager/performance tools and working together with SEA/ Affiliate partners. As a Campaign specialists my tasks were:» (Strategic) planning» Budget allocation» Trafficking» Publisher contact & negotiations» Campaign Optimisation, » Reporting and Evaluations. As a ROI engineer at Pervorm, I’ve worked with the following tools to manage campaigns and improve performance of these campaigns:♦ Sizmek / Mediamind ♦ Weborama ♦ (Microsoft) Atlas ♦ Improve 360 ♦ Facebook Power Editor / FBX ♦ Mediamath ♦ RevvConnect ♦ Peer39 ♦ Grapeshot ♦ Google Adwords ♦ Google AnalyticsSince I started working for Pervorm, I’ve had the pleasure to work with professional partners and great brands. Amongst the brands I’ve worked for at Pervorm are:» KPN» Phoneshop» Proteq Dier & Zorg» Zelf.nl » RoutemobielAs the campaign specialist of Zelf.nl, I worked with Marktplaats and the client to create a conversion attribution case which proves that Marktplaats is an initiator in the consumer journey towards a car insurance. I’ve added the case published by Marktplaats.nl to my profile. As the campaign specialist for Zelf.nl, I ran the campaign; analysed the results and provided Marktplaats the insights to write the case.

Responsible for the in-store sales results: optimising the footfall conversion rate, increasing margins and maximising revenue.

Beroepsvoorbereidende stage at amsterdam

For the Weekbladpers, I conducted research to explain the discrepancies between different Online Marketing tools such as site analytics and ad delivery systems. I found out that most discrepancies make perfectly sense and that understanding the origin helps solve the problem most of the time.