I lead product marketing for the Oracle Energy and Water (Utilities) Global Industry Unit. My team is responsible for bridging the gap between product strategy and development and the market. We craft product positioning, build awareness, drive demand, enable our ecosystem of sales professionals and partners, and ensure alignment with overall Energy and Water go to market goals.

As product marketing director, I am responsible for the market success of our most innovative construction and engineering products - the Construction Intelligence Cloud and our Smart Construction Platform including a Common Data Environment. I build the platform positioning and messaging, orchestrate product launches, drive market success, and enable our ecosystem of sales professionals and partners.

HOVER is building the future of 3D property data with a platform that lets anyone create accurate 3D models from a few smartphone photos. Our goal is to disrupt the home improvement industry and reinvent the homeowner experience, enabling you to measure, design, and estimate exterior home improvement projects in one place. My projects include:▪ Understanding the market and market needs, with an emphasis on buyer and decision maker personas. ▪ Development of positioning, messaging, and competitive differentiation to inform broader marketing efforts. ▪ Enablement of sales teams with tools and collateral to ensure they are aligned and can work efficiently to generate and close opportunities.

Rhumbix modernizes construction field operations, helping builders go paperless in the field and improving how they measure and manage productivity. The Rhumbix Field Data Platform is a cloud-based mobile solution that collects and digitizes data from previously paper-based workflows. As head of product marketing, I led:▪ Positioning, messaging, and persona development▪ Go-to-market strategy and launch planning▪ Sales enablement, collateral, and tools▪ Competitive intelligence

Kespry provides a drone-based intelligence platform to transform how organizations capture, analyze and share insights about their business, providing the data they need to accelerate operations. As head of the product marketing team, I developed and executed go-to-market plans, product launches, and campaigns across three primary vertical industries, with unique messaging and positioning by persona. Crafted a wide range of assets to support demand generation and sales teams, including demos, videos, sales decks, case studies, solution overviews, white papers, infographics, competitive intelligence, and ROI calculators. Represented the company and presented at trade shows, industry events, and press briefings. Contributed numerous articles to industry publications and company blog.Additional projects included:▪ Creation of industry-specific ROI and business case templates to support sales and customer champions▪ Built new demo platforms, content, and scripts, and trained sales teams▪ Launched ABM programs to identify, profile, and target the “top 100” accounts across three industries▪ Led content and copy production for a full re-design of corporate website▪ Collaboration with product management to identify and prioritize solution requirements and roadmaps

Aconex provides a leading cloud collaboration platform for digital project delivery, connecting all stakeholders with visibility, control, and data insights. Reporting to the CMO, I led the product marketing team responsible for developing solution positioning, industry and persona-specific content, sales enablement, and product launches for a leading construction project management platform. Led a cross-company initiative to upskill the global sales team of 100+ to a solution-selling methodology that clearly demonstrated how the solution solved specific challenges, and the value the solution delivers to a customer’s business. Additional projects included:▪ Go-to-market strategy planning, including integrated demand generation campaigns, account based marketing programs, and sales strategies that build the business case for investment in Aconex solutions▪ Production of sales tools and marketing collateral including sales pitch decks, demo platforms and scripts, playbooks, datasheets, brochures, videos, case studies, blogs, and whitepapers▪ Analysis of customer data, content engagement, market segments, competitors, and best-in-class SaaS providers to support relevant positioning and marketing strategies

Responsible for developing and executing go-to-market strategies and plans focused on the global engineering and construction industries. Focus areas included programs and enablement for the newly created direct sales teams, driving cross-selling initiatives, and transitioning perpetual business models to termed SaaS offerings.

Developed global go-to-market strategies and sales programs, including production of sales enablement assets and competitive collateral in support direct and channel sales teams. Also led technical sales efforts for strategic accounts in SF Bay Area. Highlight project: Spearheaded competitive displacement campaign and assets resulting in a 50% increase in competitive “knockouts”.

Channel Technical Manager for SolidWorks CAD, simulation, and data management / collaboration products in in the Western U.S. and Canada. Responsible for channel business development with emphasis on building technical and sales capabilities. Developed and delivered product, sales, and industry training programs, dramatically reducing new employee ramp-up times. Built customer-facing presentations, demo scripts and data sets to support new product introductions.