Director Of Product Marketing
Melbourne, Au
Aconex provides a leading cloud collaboration platform for digital project delivery, connecting all stakeholders with visibility, control, and data insights. Reporting to the CMO, I led the product marketing team responsible for developing solution positioning, industry and persona-specific content, sales enablement, and product launches for a leading construction project management platform. Led a cross-company initiative to upskill the global sales team of 100+ to a solution-selling methodology that clearly demonstrated how the solution solved specific challenges, and the value the solution delivers to a customer’s business. Additional projects included:▪ Go-to-market strategy planning, including integrated demand generation campaigns, account based marketing programs, and sales strategies that build the business case for investment in Aconex solutions▪ Production of sales tools and marketing collateral including sales pitch decks, demo platforms and scripts, playbooks, datasheets, brochures, videos, case studies, blogs, and whitepapers▪ Analysis of customer data, content engagement, market segments, competitors, and best-in-class SaaS providers to support relevant positioning and marketing strategies