Nathan Thomas is a seasoned Senior Vice President with 15+ years of experience in the online advertising industry, instrumental in scaling a start-up from early stages to established industry leader. Excels in driving the initial business, showcasing exceptional capability in developing innovative programmatic monetization strategies and leading advanced technological integrations across ad servers, supply side and demand side platforms, as well as data management platforms. Recognized for forging strategic partnerships and leading product and operational innovations as well as being an outspoken member of the AdTech community.After emigrating from Switzerland in 2008, Nathan joined Playwire (formerly Intergi) as one of the initial team members. His primary goal was to maximize publisher ad inventory monetization across all direct and third-party sales channels for display, video, and mobile and manage overall AdTech platform integrations and partnerships. His efforts were a major contributing factor in Playwire's journey from small startup to established publisher monetization platform and industry force. Being extensively connected to both the supply and demand side of the online advertising ecosystem, Nathan has built an expansive network of partners consisting of all major players in the digital advertising space, including, but not limited to, online publishers, agency trading desks, DSPs, SSPs, publisher representation firms as well as data, identity and measurement providers. He has vast experience with multiple Ad Servers, SSPs & DSPs, as well as mobile, video and display advertising standards and technology.Prior to joining Playwire, Nathan graduated with a Master’s Degree in Mass Communication and Media Research from the University of Zurich, Switzerland, where he worked in the Department of Media Economics. His research projects were presented at international conferences in San Francisco, Lisbon and Cologne and published in Journals such as The Journal of Media Business Studies. He is also the co-editor of the book “Werbung im internationalen Vergleich: Zustand und Entwicklung” on the international development of advertising from a comparative perspective, published in Germany.