Nathan Thomas Email & Phone Number

Boynton Beach, Fl, Us

Personal Sabbatical

Boca Raton, Florida, Us

Developed and executed Playwire’s pioneering first-party data monetization and go-to-market strategy including audience taxonomy creation and management, marketing as well as internal and external programmatic activation.Fostered pivotal data partnerships with industry leading data marketplaces, data resellers, DSPs, SSPs and advertising agency teams amplifying Playwire’s industry presence and accessibility to high-quality audience data.Directed vendor relationships and negotiated contracts for identity resolution, data management, and clean room solutions in accordance with company business objectives.Implemented data-driven strategies for precise audience targeting and segmentation in collaboration with Ad Operations and Sales teams, leveraging a blend of contextual, first-party and third-party data sources to optimize campaign efficacy.Stayed abreast of industry trends and emerging technologies in identity, addressability, and data-driven advertising, providing strategic counsel to senior leadership and establishing a prominent voice within the ad tech community.Formulated and enforced robust data governance policies and procedures, safeguarding compliance with data privacy regulations and fostering trust among stakeholders and partners.

Boca Raton, Florida, Us

Led a multi-level team of Ad Operations professionals, providing strategic direction and mentorship to consistently surpass client expectations and drive performance excellence.Guided the implementation of cutting-edge ad tech solutions, leveraging programmatic advertising platforms and advanced ad serving technologies to optimize operational workflows and elevate campaign performance.Formulated and executed comprehensive ad operations strategies aligned with business objectives, encompassing precise targeting, streamlined trafficking, and insightful reporting methodologies.Utilized data analysis and performance metrics to uncover optimization opportunities and refine ad operations processes for maximum efficiency and effectiveness.Oversaw the development and operationalization of Playwire’s Data Management Platform, including theestablishment of a comprehensive audience taxonomy for internal data-driven targeting initiatives.Fostered cross-functional collaboration with yield operations, publisher relations, sales, marketing, and product teams to align ad operations initiatives with overarching business goals and objectives.Acted as the primary liaison and representative of Playwire within key industry associations including the Interactive Advertising Bureau (IAB), Prebid.org, Trustworthy Accountability Group (TAG), Children’s Advertising Review Unit (CARU), and KidSAFE.

Boca Raton, Florida, Us

Drove the adoption of emergent ad tech, positioning Playwire as an industry leader with pioneering partnerships and technological integrations.Partnered with the CTO to architect the roadmap for ad ops innovation, leading to the rollout of lucrative product offerings and revenue-enhancing features.Mentored a dynamic Ad Ops Team, instilling strategic vision and fostering a culture of operational brilliance in alignment with overarching business aims.Innovated automated workflow systems within ad operations, streamlining efficiency and propelling departmental productivity forward.Instated foundational audience targeting capabilities, leveraging various Data Management Platforms to refine audience engagement strategies.

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Spearheaded the ad operations, publisher relations, and yield management departments, significantly enhancing revenue, operational efficiency, and strategic partnerships to surpass company goals and revenue projections.Devised and implemented yield optimization strategies that substantially increased digital advertising revenue across display, video, mobile, and native platforms.Forged and managed relationships with supply side platforms (SSPs), ad networks, exchanges, and demand-side platforms (DSPs) to optimize yield and generate new revenue avenues.Established and managed Private Marketplace inventory access and Programmatic Guaranteed Deals across diverse platforms, enhancing monetization efforts against open exchange competition.Directed major migrations of ad server and publisher management systems across platforms such as Microsoft Atlas, ADTECH, Google Ad Manager, Liverail, SpotX, and others.Managed international sales partnerships, representing Playwire inventory in local markets across Europe and the Asia-Pacific region.

Boca Raton, Florida, Us

Ensure the effective monetization of Intergi and Playwire inventory across all direct and third party sales channels for display, video and mobileOversee multiple sales teams worldwide, assist in sales and marketing efforts, approve and monitor campaigns Develop, negotiate and maintain global partnerships with agencies and third partiesMaintain efficient Ad Operations, implement new technology for display, video and mobile

Boca Raton, Florida, Us

International Business Development International Sales Management Management of Discretionary Inventory & Global Network Partnerships Online Operations, Ad Trafficking & Optimization Data Analysis & Business Intelligence

Zurich, Ch

Research focus: the development of advertising, new advertising formats, media economics.Publication of articles in renowned journals (e.g. Journal of Media Business Studies 2008) and speeches at international conferences (e.g. International Communications Association, San Francisco 2007) on advertising.Co-editor of the book "Werbung im internationalen Vergleich: Zustand und Entwicklung" on the international development of advertising (Germany, 2009).

Planning and organization of promotions, events and merchandisingPoint of sale and below the line activities for Canon, Sony Playstation, Swisscom etc.

M.A., Mass Communication And Media Research

Matur