Nathan Ting Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Au

I am currently leading the digital marketing and performance, customer engagement, lifecycle marketing, e-commerce and loyalty transformation of Scenic Group Australasia. Scenic Group is the world’s leading luxury cruise and tour operator responsible for Scenic Luxury Cruises and Tour, Emerald Cruises and Evergreen Tours.

The Rocks, Nsw, Au

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors. At time of tenure Destination NSW is the STO market leader with the most active and engaged global social media channels, and a community of +6.6 million followers. Consumer websites rank in the top #10 travel and tourism websites in Australia (behind major OTA's such as Booking.com, Airbnb, TripAdvisor) receiving +19 million visits and generating +6.5 million leads to industry in FY21. As a member of the leadership team I led a team of 21 digital marketing experts to develop world class digital technology platforms and innovation programs, digital marketing performance and content excellence, engaged communities and connected customer experiences that accelerated growth.Global Consumer Digital and Social Media Portfolio: - Sydney.com (Domestic + International 13 markets) - Social @Sydney (Facebook, Instagram, TikTok, Twitter, WeChat, Weibo and Douyin)- Visitnsw.com - Social @Visitnsw (Facebook, Instagram, TikTok, Twitter)- Vividsydney.com - Social @Vividsydney (Facebook, Instagram, TikTok, Twitter)- Sydneysolstice.com - Social @SydneySolstice (Facebook, Instagram)- Elevatesydney.com

The Rocks, Nsw, Au

Headhunted to lead, grow and develop a world class digital marketing services team for Destination NSW. Prior to transitioning to the position of Director, Digital Customer Experience position I succeded in delivering sustained commercial growth against the visitor economy tourism strategy, achieving STO market leadership, realizing digital capability and strategic innovation across key functions including: - Global Digital Marketing Strategy, Customer Experience (CX/UX) and Innovation - Global Digital Marketing Channels, Products (Websites / Social Media / CRM) and Services- Global Digital Marketing Campaigns, Acquisition and Growth Programs- Digital Marketing Performance Media, Analytics, Data and Reporting

London, Gb

Diageo is the world's leading premium drinks business with an outstanding collection of brands including Australian made Bundaberg Rum and global giants such as Johnnie Walker, Smirnoff, Baileys, Tanqueray, Pimms, Captain Morgan and Guinness.As the senior digital manager within consumer marketing and representative of the Digital Centre of Excellence (DCOE) my responsibilities for Diageo Australia included: connected digital marketing strategy (owned, earned, paid and shared channels), digital performance media, social excellence, digital capability, e-commerce growth (direct to consumer & shopper marketing), agency leadership, best practice data, insights and analytics. Delivery of best in class digital experiences, digital campaigns and communications across the full consumer journey.

National Geographic Traveller is the world’s most widely read travel magazine. Adventure World launched the ANZ edition (print + digital) managing publishing, distribution & advertising. I led the digital channel and marketing strategy, digital production and monetization of properties: Natgeotraveller.com (AU / NZ) and the National Geographic Traveller Digital Edition App (digital production & development, acquisition & retention, e-commerce, merchandising & promotion)

Sydney, New South Wales, Au

Adventure World is a leading specialist provider of tailor-made holidays and travel experiences to the world's most extraordinary destinations and over 91 countries. Owned by the The Travel Corporation, whose 30 award-winning travel and tourism brands operate in 60 countries.Responsible for the development and implementation of the digital road map, including strategy, communications, technology and optimization of the 360° digital customer experience. Channels under management include: responsive HTML5 websites, UX and IA, digital content, tablet and mobile, apps, loyalty & CRM, email marketing, social media, performance media (PPC/SEO/SMO/Display), sponsorship's, partnerships, digital competitions and campaigns.

Sydney, Nsw, Au

NewsLifeMedia is a leading premium lifestyle content company with a digital and print portfolio reaching 8.5 million people - including Taste.com.au (Australia’s #1 food & recipe source), ABC Delicious, Donna Hay, Vogue, GQ, Country Style, Sunday Style and Body+Soul. FY14 Digital Marketing Strategy and Road map for 13 digital edition magazines. Best practice digital edition app production, and merchandising with partners including News.com.au, Apple, Google & Zinio. Led agencies on digital campaigns to drive revenue growth, customer acquisition & retention. Digital marketing for Taste.com.au magazine launch (paid, owned, earned channels). Reinvigorated the print & digital subscriptions UX across NLM websites and social (taste.com.au; vogue.com.au; gq.com.au; bestrecipes.com.au; bodyandsoul.com.au)

Canberra, Act, Au

PainAustralia is a non-for-profit committed to improving the treatment of chronic pain in Australia. Consultant to the CEO on the digital communications strategy and website to drive advocacy for the 2013 Federal Election working with government, healthcare and consumers.

Sydney, Nsw, Au

Consultant on the digital and lead acquisition strategy for a global real assets campaign, and production of a responsive HTML5 website.

Sydney, Nsw, Au

At Panasonic I led the strategic redevelopment of the 360 digital ecosystem and consumer website, successfully enriching the brand and end-to-end digital customer experience, positioning Panasonic as a leading consumer electronics force. I managed cross functional teams, and digital agencies on creative solutions that drove engagement and sales conversion across the digital, loyalty and social media channels. Budget accountability of +$3M p/a, and 2 reports.

New York, Ny, Us

Contract role developing tactical social media programs/applications and digital marketing communications campaigns for V Australia and Fosters (VB).

Madrid, Es

Contract role delivering innovative digital solutions and projects for clients: Hutchinson 3 - Australian Red Cross Blood Service - HP - Colonial First State - TiVo (Seven Media Group)

Clients: Microsoft, Xbox ANZ, NineMSN (Windows Live Hotmail / Messenger)- Xbox ANZ loyalty program strategy, planning & tactical email communications. Direct consumer campaigns, promotions, applications, games for Windows Live ANZ.

New York, Ny, Us

Clients: Proctor & Gamble / Tourism Ireland / Kelloggs

London, Gb

Clients: Volkswagen / PepsiCo (Gatorade) / TAB / AV Jennings / Novartis- Project managed major website redevelopments (Gatorade.com.au, Volkswagen.com.au), microsites, consumer campaigns, promotions and relationship marketing (eCRM) programs.

New York, Ny, Us

Client: British Airways- Managed display media, affiliate, promotional campaigns to global gateway BA.com.

Uxbridge, West London, Gb

Member of the CCA National Trade Marketing Team responsible for all non-alcoholic brands including Coke, Diet Coke, Sprite, Fanta, Lift, Deep Spring, Mount Franklin and Powerade.

Ba, Business Studies (Marketing Major)

Education record