Nathan Tothrow Email and Phone Number
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Nathan Tothrow personal email
Nathan Tothrow phone numbers
I enjoy helping clients communicate complex, technical subject matter to their customers using content, illustrations, and animations designed to evoke powerful emotional influences on behavior. My quantitative skills include statistics and Six Sigma analysis. My content strategy skills are focused in three primary areas: web development, graphic design/illustration and video/animation.My undergraduate education was in computer science, political science, and philosophy (logic), and I spent several years as a political cartoonist and illustrator for local and regional news outlets including The Gaston Gazette and The Charlotte Observer. Later I did graduate and post graduate study in psychology, statistics and, Six Sigma methodology.I worked in product design and development focusing on fraud countermeasures in the financial services industry before becoming a chief marketing officer and building in-house creative agencies. Prior to joining the Hartsema Group as a technologies consultant I was a researcher doing work in neuromarketing and the psychophysiological effectiveness of advertising.NEUROMARKETING RESEARCHFrom 2010 to 2013 I worked on a research project designed to investigate more cost-effective methods of determining the effectiveness of creative messaging by measuring the physiological responses of audiences. These responses were then mapped to valanced emotions as identified by other researchers in affective psychology and helped predict the potential of motivating audiences to action through those creative messages.CRITICAL SKILLS+ Business Intelligence Collection and Data Prep+ Data Visualization+ Six Sigma Green Belt+ Front End Web Development+ Graphic Design+ Animation+ Group Presentation+ Illustration and Caricature+ Software Defined Radio (SDR) Research
The Hartsema Group
View- Website:
- hartsemagroup.com
- Employees:
- 5
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Business Intelligence ConsultantThe Hartsema GroupUnited States
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Content StrategistThe Hartsema Group Nov 2013 - PresentMooresville, NcI help clients develop and maintain processes for collecting quantitative (and qualitative) business intelligence, and then I develop strategies for turning that research into insightful, informative and provocative content deliverable through a variety of digital channels.Specific areas of professional expertise include:- Survey Design and Analysis- Data Tabulation and Analysis- Data Visualization- Web Development- Layout Design- Neuromarketing (Economic Psychology)- Six Sigma Analysis (DFSS)- Digital Design and Illustration- Pen/Ink Illustration and CaricatureAdditional areas of professional interest:- 2D Animation and Video Production- Cybersecurity (Threat Identification and OS Infiltration Countermeasures)
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Research DirectorNathantothrow.Com Mar 2010 - Nov 2013Charlotte, North Carolina AreaDesigned and tested neuromarketing technologies for predicting the potentialsuccess of motion picture trailers and visual marketing campaigns. Partneredwith Central Avenue Pictures (Studio South Holdings) to proposition the cityof Charlotte on the possibility of using local properties for building a motionpicture studio and school of motion picture sciences.•Psychophysiological Experiment Design•Strategic Planning for Studio South•Focus Group Moderation with Studio South Board Members•Studio South SWOT Analysis•3D Renderings of Studio Property Visualizations•Public Relations -
Chief Marketing OfficerCharlotte Metro Federal Credit Union Dec 2005 - Apr 2010Engineered a marketing strategy for the Credit Union’s transition to acommunity charter. Created an in-house creative agency that generatedaward-winning work for print, television and the web.•Focus Group Research and Analysis•Survey Research and Analysis•Award-Winning TV Advertising Campaigns with NFL and NBA Personalities•Re-Branding and Marketing Campaigns Driving 49% Growth•Award-Winning Print Collateral and Motion Graphics Production for TV•Web UI/UX Redesign•Public Relations and Press Management•Experimental TV Advertising Development -
Marketing DirectorRepublic First Bancorp Dec 2002 - Sep 2005Managed marketing, advertising and communications agendas for Republic First Bank of Philadelphia and First Bank of Delaware in Wilmington, Delaware.•Product Sales and Marketing Strategy•Website UX Redesigns for Pennsylvania and Delaware Banks•Video Production for Sales Presentations -
Avp, Marketing OfficerPnc Financial Services Group Apr 1997 - Jan 2001Product Design Manager with Treasury Management Services, Pittsburgh. Treasury Management Marketing Officer in Philadelphia. -
Editorial Cartoonist And IllustratorThe Charlotte Observer Dec 1990 - Mar 1997Charlotte, NcContributing cartoonist and illustrator for the Observer's Gaston Bureau. -
Cash Management Section ManagerBank Of America 1993 - 1997Charlotte, NcCo-developed the East Coast Cash Management Operations site in Charlotte.Managed Customer Service and Training; received, resolved and tracked all regional requests for customer issue resolution; developed multimedia presentations; and conducted guided tours of East Coast Operations Centers. -
Operations ManagerWachovia 1991 - 1993
Nathan Tothrow Skills
Nathan Tothrow Education Details
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Political Science And Philosophy -
Six Sigma Green Belt
Frequently Asked Questions about Nathan Tothrow
What company does Nathan Tothrow work for?
Nathan Tothrow works for The Hartsema Group
What is Nathan Tothrow's role at the current company?
Nathan Tothrow's current role is Business Intelligence Consultant.
What is Nathan Tothrow's email address?
Nathan Tothrow's email address is na****@****row.com
What is Nathan Tothrow's direct phone number?
Nathan Tothrow's direct phone number is +170437*****
What schools did Nathan Tothrow attend?
Nathan Tothrow attended University Of North Carolina At Charlotte, Villanova University, Harvard Extension School, University Of California, San Diego.
What are some of Nathan Tothrow's interests?
Nathan Tothrow has interest in Psychology, Writing, Aviation, Formula 1, Non Linear Video Editing, Web And Graphic Design, Cycling, Auto Racing, Motorcycles, Advertising.
What skills is Nathan Tothrow known for?
Nathan Tothrow has skills like Advertising, Strategy, Marketing, Marketing Communications, Digital Marketing, Marketing Strategy, Management, Direct Marketing, Market Research, Public Relations, Customer Insight, Strategic Planning.
Who are Nathan Tothrow's colleagues?
Nathan Tothrow's colleagues are Brian Hinton.
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