Nathan Trowbridge Email & Phone Number

Glendale, Ca, Us

Focus: Web Frontend / UI/UX / E-commerce / Process Improvement / B2B• Determine feature priorities by analyzing customer and business needs through qualitative and quantitative data analysis.• Serve as the primary liaison between the development team and business stakeholders for project requirements and questions.• Define requirements for new site features, considering the needs of multiple departments and backend systems.• Lead UI\UX designer for a Magento-based eCommerce site and all related customer touchpoints.• Approve new features and feature changes before release, ensuring alignment with project goals.• Streamlined backlog management and ticket requirement processes to achieve higher sprint success rates.• Balance short-term and long-term strategic priorities while clearly communicating them to stakeholders.• Attained a customer satisfaction rating of 77% positive and 14% neutral, continuously working to address the concerns of the 9% of unsatisfied customers. • Continuously monitor and evaluate site performance and customer feedback to identify areas for improvement and feature enhancements.

San Francisco, California, Us

Focus: Mobile App and Web Frontend / UI/UX / B2C• Defined measurements of success for each project to ensure that product development efforts align with the company’s quarterly and yearly goals as defined by the company’s lean-value-tree per their recently adopted Edge processes.• Ensuring product feature prioritization aligns with company goals and customer needs while considering available dev and design resources.• Strategically leveraging data sources and user research to define product specifications and prioritize improvement efforts.• Working to realign the mobile dev teams to get the iOS and Android app development back on track.• Overseeing the conversion of the company website to a new frontend solution with a focus on improving SEO, usability, and customer value.• Working with the lead UX designer to create new user flows and prioritize the design backlog.• Connecting with department leads and business stakeholders to discover pain points for both customers and eternal departments.• Performed audits of all company sites and mobile apps to discover bugs and UX improvements that had gone unnoticed by existing teams.

Glendale, Ca, Us

Focus: Web / E-commerce / B2B • Create multi-phase product launch roadmap for large eCommerce roll out, included defining user testing efforts per each phase, go/no-go calls, UI and backend testing.• Improve processes between business and development teams to conform to better agile practices in order to streamline development efforts.• Work with stakeholders to define appropriate backlog items based on current state of development efforts and product launch timelines.• Define roadmaps for the eCommerce team while balancing immediate business needs and future goals.• UI\UX wireframe design. • Find areas of unnecessary business expense and evaluate options for consolidation.• Improve development documentation efforts via proper Confluence entries.

Irvine, California, Us

Focus: Web / E-commerce / Client solution evaluations / SEO / UI/UX• Evaluated and scoped small and large-scale projects for clients ranging for both B2C and B2B solutions.• Technically guided company executives and team members on best practices and solutions for client projects.• Determined required skills and team members needed on a per-project basis, including developers, designers, front and backend.• Enabled Amicus to expand their business from being solely focused on hardware and networking to include web solutions, thus increasing their business scope and offerings.• Defined end-to-end solution and phase rollout for a large-scale customer and business facing water usage, billing, and account management solution for a city-wide water district.

Irvine, Ca, Us

Focus: Sales and Marketing, Product and Project Management / Web / E-commerce / ERP / B2B / B2C / Mobile / CMS / CRM / UI/UX• Managed both technically and logistically through all phases to launch: the company website on SAP Hybris, online vehicle configurator, vehicle connected mobile app, dealership applications, retailer websites, Customer Relationship Management system. As well as many smaller projects. • Created and designed the customer and data flow from all points of entry and through the ERP / CRM. This became the guidebook for the Customer Service, Sales, and Development teams.• Brought together many teams from all areas inside and outside of the company to work jointly on projects with a closer team effort than they had before.• Managed enterprise level implementations of SAP ERP products: C4C (CRM), Hybris (eCommerce / Customer Data Management / Marketing solution) and Fiori (User Experience Application platform).• Functioned as technical advisor for company executives and directors in Sales & Marketing, and technical interpreter between the business stakeholders, development and engineering teams.• Worked directly with design teams to refine the UI/UX of the company website, online vehicle configurator/eCommerce solution and mobile app.• Initiated the first real push into social media marketing by providing state of reports , competitive research, and general guidance.

Focus: Electric vehicle systems• Worked directly with the CEO/Business Owner to make sure his vision was being upheld to the highest detail.• Managed build phase prioritization to keep the vehicle development on track.• Conducted Research and Development for resource availability and engineering.• Spearheaded and managed the redesign for a safer battery containment system that handled 700v and 2600amps.• Designed and implemented a logical wiring naming convention for the entire vehicle.

Focus: Online Marketing / E-commerce / B2C / SEO / SEM / SMM / CMS / UI/UX• Established and managed all Google Adwords and social media marketing efforts and budgets with a focus on growing brand awareness.• More than doubled web traffic and social media awareness in 2 months and gaining 20zk honest page likes with a small budget by properly targeting new audiences.• Worked with the development team to refine the UI/UX of the company’s e-commerce site for both the business and customer facing sides.• Created new traffic channels by creating and launching the company’s affiliate system.

Santa Monica, California, Us

Focus: Research and Analytics / Web / UI/UX• Project managed and worked hands on to implement multiple enterprise level analytics solutions across a network of 400+ artist websites. Artist websites ranged from Arianna Grande and Katy Perry to newly signed bands.• Worked directly with the lead Adobe Analytics developer to define the tagging rules and the best data to collect from each artist website.• Defined rollout procedures that matched the individual development teams that worked under each label.• Created detailed best practices and implementation documentation.• Educated the Research and Analytics team on the scale and complexity of the project to bring it into perspective and allow the department to adjust their workflow accordingly.• Brought awareness to UI/UX issues on a per site basis. This launched efforts to track, report, and resolve UI/UX breakdowns

Hollywood, Ca, Us

Focus: Web / OTT / B2C / Subscription Video-On-Demand / eCommerce / CMS / SEO / SEM / Online Marketing• Engineered and managed the entire development process of a subscription-based video-on-demand site from concept to launch including software, hardware, billing, and site security.• Designed the UI/UX across the entire site to streamline the ease and flow to carry a user from initial contact through to purchasing a subscription, and then into upselling of tangible products.• Worked directly with the CEO to refine, execute, and launch his ideas for new features and functions on the website. • Defined all technical aspects of video parameters for the streaming solution to offer the best viewing experience while working with limited development and server resources.• Was the lead on marketing efforts such as SEO, SEM, SMM.• Launched the VOD site in record time of 3 months from concept to completion. • Worked directly with the dev team to create an interactive video watching experience to promote tangible merchandise sales, thus increasing merch sales substantially.• Trained the internal teams on their new roles regarding supporting the website and all related technical and non-technical aspects. This was a major change of focus for the company and all the employees.

FREELANCE CONSULTING - WEBSITE AND MULTIMEDIA PRODUCTIONS Aug 2003 – Sept 2013Focus: Web / Multimedia / CMS / Video-On-Demand / eCommerce / Online Marketing / SEO / SEM• Supported various small businesses regarding their websites, VOD, online marketing, photography, and video production needs.• Coordinated and managed additional resources as needed on a per-project basis.• Before streaming video was commonplace, I was able to help my clients put together educational video series into online monetizable solutions with anti-piracy protection using DRM methods.

Tower Imaging is one of the most advanced digital medical imaging facilities in the world.• Directed and implemented the installation of a three-city WAN and supporting network infrastructure, ranging from routers, mixed OS servers, desktops, and modalities.• Coordinated vendors and staff as needed to guarantee the overall system ran smoothly.• Directly supported radiologists with application support.• Managed vendor relations and support for medical reporting and data systems.• Maintained network connectivity of medical imaging equipment such as MRIs, CT Scanners, X-rays, and more.

Valencia, Ca, Us

Was promoted from internal IT, to Field Tech, to Install tech over three years. Worked with large scale VoIP deployments, and server support for data and voice systems.• Contracted for internal IT to help with server and desktop support of company systems.• Promoted to Field Technician and assisted senior engineers and CCIEs.• Promoted to Installation Technician and worked installing VoIP systems in Cisco environments.

Worked miscellaneous jobs from hardware refresh technician to network upgrades and general IT support.

Atlanta, Georgia, Us

Broadband service provider primarily focused on DSL technology.• Was the highest level of support for customers.• Worked between the customers and companies to troubleshoot line issues that affected DSL service.

14 site WAN that consisted of hundreds of faculty and thousands of students.• Was the first IT support technician out of a team of 3 hired as the first formal IT department for the school district.• Supported all workstations, servers, and LAN/WAN infrastructure district wide.• Directly supported end users for hardware and software issues.

Animal Caretaker with a focus on reptiles and birds of prey. Also did presentations educating the general public on wildlife and environmental facts.

Animal Caretaker with a focus on reptiles and small animals. Also did presentations educating the general public and school groups on animal and environmental facts.