Nathan Tyson Email & Phone Number

Experienced Interactive Marketer with a passion for the relationship between Technical Innovation, Content, Design, Big Data and their impact on the decisions and experiences of everyday life. With 7 years developing and implementing diverse digital marketing strategies and growing multi-million dollar PPC campaigns comes an understanding that the digital landscape is constantly evolving requiring diligence, agility and the ability to find unique answers to unique problems.

Listed skills include Marketing, Marketing Strategy, Social Media, Advertising, and 20 others.

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  Director Of Interactive

  Market E'S, Llc

  Mar 2009 - 2015 - El Segundo, Ca

  - Management of multiple online media advertising campaigns across multiple brands leading to over $300M in sales.- Developed, optimized and deployed PPC accounts for new brand generating over $2M in additional Sales.- Optimized secondary revenue initiatives such as Adsense adding over $500K in revenue.- Developed streamlined inventory mapping methodology to deploy on agency side of business for client E-commerce initiative allowing for on-time site production.- Day to day optimization of PPC accounts including competitor analysis, spendefficiency, profit analysis & growth initiatives.- Liaison between account teams to maintain up to date knowledge on platformparticulars, opportunities and best practices.- Utilize technical knowledge to proactively assess UI, UX and developmentalchallenges impacting site performance and communicate with development toinstitute fixes and enhancements.- Manage multiple internal communication points of contact, and assist with themanagement of external partners.- Assist in deploying and optimizing analytics tools for tracking visitor behavior. - Collaborate with other staff to integrate and complement marketing strategies. - Collaborate with design to develop and deploy graphic assets.- Conduct financial modeling for Interactive Marketing programs and revenueforecasting.- Evaluate new emerging media and technology to make recommendations for theirapplication to interactive campaigns.

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  University Of Oregon