Nathan Allen Email & Phone Number

Greater St. Louis Area

Greater St. Louis Area

Greater St. Louis Area

• Oversee digital marketing and corporate website presentation for a leading science company • Develop and align digital business strategies with global marketing and sales teams • Lead team of digital marketers, content curators and editors both in the US and off-shore• Identify and develop new revenue generating marketing channels including content marketing programs. Building industry first peer-reviewed literature platform tied to product portfolio• Developed off-shore team to curate content for product lines • Budget for and forecast return on investment for digital marketing programs • Build profitable business relationships with internal and external partners. Experience negotiating multifaceted, high-cost contracts• Utilize data to make informed decisions about ongoing and future strategies and tactics. Built a content scoring model to identify information gaps across product lines and segments. Partner with bioinformatics to analyze scientific data and product portfolio gaps to identify new product opportunities • Generate leads through digital marketing tactics that feed CRM for use by inside and outside sales teams• Interface with IT to develop new functionality for the website• Lead a company-wide effort for sharing and teaching effective digital marketing programs• Frequent presentation to executive management and Board of Directors

Greater St. Louis Area

• Oversee digital marketing and website presentation for the life science portion of the corporate website• Develop and align online marketing strategies with global marketing and sales teams specific to life science segment• Lead team of digital marketers and content curators• Budget for and forecast return on investment for digital marketing programs• Build profitable business relationships with internal and external partners. • Identify and develop new revenue generating marketing channels• Developed offshore team to support content marketing efforts on corporate website• Utilize data to make informed decisions about ongoing and future strategies and tactics• Lead a company-wide effort for sharing and teaching effective emarketing programs• Frequent presentation to executive management

Greater St. Louis Area

• Oversee digital marketing and website presentation for the life science portion of the corporate website• Develop and align online marketing strategies with global marketing and sales teams specific to life science segment• Lead team of internet product managers• Budget for and forecast return on investment for digital marketing programs• Build profitable business relationships with internal and external partners• Identify and develop new revenue generating marketing channels• Utilize data to make informed decisions about ongoing and future strategies and tactics• Lead a company-wide effort for sharing and teaching effective emarketing programs

Greater St. Louis Area

• Work with product managers, segment managers, and marketing managers to develop successful emarketing programs and tools that result in measurable statistics including sales, registrations, and customer retention data. • Utilize emarketing channels such as paid search, affiliate marketing, and email to promote products, services, and brand awareness. • Responsible for implementing emarketing strategies and web-based tools within a set budget and working with 3rd party vendors, I/S, and emarketing to accomplish this. • Maintain analytical data to optimize and evaluate the effectiveness of emarketing campaigns.

Greater St. Louis Area

• Acted as product manager for lipids, detergents, and nucleic acids in both operational and tactical marketing tasks• Actively involved in pricing and hierarchy alignment for better sales analysis• Developed complementary marketing efforts to support a company produced industry newsletter including email launches and web page development. • Developed and designed newsletter email landing page and other online sales tools

Greater St. Louis Area

• Consultative scientist answering challenging customer questions related to life science products and techniques.• Suggested additional products as solutions for customer problems as a cross selling sales initiative.

Greater St. Louis Area

• Integrated hands on scientific training and available resources to accurately interpret, analyze, and effectively communicate technical information and product support to customers• Utilized customer interactions as opportunities to improve business and operations

Greater St. Louis Area

• Developed recombinant proteins for study in a productive lab devoted to multiple sclerosis research

Columbia, Missouri Area

• Cloned multiple Urease constructs for protein and RNA studies

Columbia, Missouri Area

• Participated in all stages from fieldwork to fragment analysis of data for a maize genetic diversity project

Master Of Business Administration - Mba

Bachelor Of Science, Biochemistry