Head of Business Intelligence for Primo Brands, a merger of Primo Water and BlueTriton Brands.Leader of multiple teams; Analytics, Data Engineering, and Data Science for both the B2B and DTC portions of Primo Brands.- Responsible for company wide data engineering from ingesting data into our datalake through to datamart construction for our analytics teams.- Decision maker of tech stack for data engineering platform.- Determines strategy for Descriptive, Predictive, and Prescriptive analytics .- Liaison between business unit leads and IT partners.- Oversees entire reporting and insights as a centralized BI team.- Communicates data driven insights to senior business leaders.Support of business functions including Sales, Marketing, Human Resources, Finance, Manufacturing & Supply Chain, ESG, Integrated Business Planning, IT, and ReadyRefresh (DTC).Leads a diverse team of >40 onshore analytics, engineering, project management, and architecture team members and >12 offshore engineering & analytics resources.

Head of Business Intelligence for BTB including Analytics, Data Engineering, and Data Science for both the B2B and DTC portions of BlueTriton Brands.- Responsible for company wide data engineering from ingesting data into our datalake through to datamart construction for our analytics teams.- Decision maker of tech stack for data engineering platform.- Determines strategy for Descriptive, Predictive, and Prescriptive analytics .- Liaison between business unit leads and IT partners.- Oversees entire reporting and insights as a centralized BI team.- Communicates data driven insights to senior business leaders.Support of business functions including Sales, Marketing, Human Resources, Finance, Manufacturing & Supply Chain, ESG, Integrated Business Planning, IT, and ReadyRefresh (DTC).Leads a diverse team of >40 onshore analytics, engineering, project management, and architecture team members and >12 offshore engineering & analytics resources.

Ownership of ReadyRefresh (DTC) Analytics and Data Engineering.Migrated ReadyRefresh's data engineering from on prem SQL servers to a full cloud solution (Azure Synapse).Responsible for company wide data engineering from ingesting data into our datalake through to datamart construction for our analytics teams.Decision maker of tech stack for data engineering platform.Leader of Analytics for the ReadyRefresh organization for BlueTriton Brands, formerly known as Nestlé Waters North America.Provider of leadership in motivating team members to accomplish reporting and analytics goals & objectives.- Determines strategy for Descriptive, Predictive, and Prescriptive analytics for the organization.- Liaison between business unit leads and IT partners.- Oversees entire reporting and insights as a centralized BI team.- Communicates data driven insights to senior business leaders.

Leader of Analytics for the ReadyRefresh organization for BlueTriton Brands, formerly known as Nestlé Waters North America.Provider of leadership in motivating team members to accomplish reporting and analytics goals & objectives.- Determines strategy for Descriptive, Predictive, and Prescriptive analytics for the organization.- Liaison between business unit leads and IT partners.- Oversees entire reporting and insights as a centralized BI team.- Communicates data driven insights to senior business leaders.

Analytics engagement / book of business lead for both CPG & DTC clients and retail clients. Clients included the Nestle portfolio (Nestle Waters North America, Nespresso, Gerber Infant Formula, Purina, Nestle USA) and Bloomingdale's.Supervisory over 14 analytics individuals across these clients, with 6 direct reports. Responsible for managing a revenue stream of $2.9MM for this group, and responsible for clients' marketing budgets of $50MM through analytics, decisioning, and scenario planning.Additionally I serve as the office leader for the analytics department at Merkle Charlottesville.

Responsible for leading a team of 5 in client delivery on marketing analytics, including data ingestion/ETL, reporting/dashboarding/data visualization, forecasting and scenario planning, marketing & measurement strategy, and overall analytical insights for digital media, email, and web analytics.

Focused on supporting our Digital Media business (PPC/SEO, Display, Paid Social) within the Digital Agency Group. In this position I am responsible for providing campaign analytics that drive insights and optimization within digital media buying as well as leading a team of analysts. I also am responsible for a wide variety of data-driven activities in support of marketing decision making, such as data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy analysis, landing page analysis, and forecasting. This position requires me to work closely with other analysts and client relationship managers in the company. I am a part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries.

Managed Data Feeds for Google Shopping Campaigns, Bing Product Ads, comparison shopping engines, and affiliate networks. Campaign management of comparison shopping engines for a wide variety of retail clients, including apparel, automotive, motorcycle, marine, sporting goods, home goods and building supplies.• Developed Google Shopping Campaign structures for clients through feed management with a paid search team• Optimized data feeds; extensive knowledge on feed specs and optimization best practices for Google, Bing, eBay Commerce Network, Connexity, Nextag, and affiliate partners such as AvantLink and Power Reviews• Strong Knowledge of SQL; used daily for regular performance monitoring as well as ad hoc reports and analysis• Trained 5 new analysts and 2 interns in feed management best practices and SQL• Led workshops and knowledge shares on topics within the department on best practices and technology (SQL and internal tools).• Performed regular performance reporting and client calls• Knowledge of International Google Shopping feed management

Managed Data Feeds for Google Shopping Campaigns, Bing Product Ads, comparison shopping engines, and affiliate networks. Campaign management of comparison shopping engines for a wide variety of retail clients, including apparel, automotive, motorcycle, marine, sporting goods, home goods and building supplies.

Planned and executed lab scale and pilot scale formulation of coatings, lab scale and pilot scale application of coatings, pilot converting trials and physical/material properties testing, around Aqueous Barrier Coatings for paperboard packaging• Developed two in-house testing methods that allowed for a lab-scale screening of our experiments, eliminating many costly and more time consuming scale up trials• Led and organized Design of Experiments from planning to execution and analysis• Trained new researchers and interns on test methods, procedures, and safety protocol• Led the Hazard Reduction Team, a safety committee focused on reducing hazards through writing implementing safety policies, organizing regular inspections, and investigating first aid cases and incidents. Responsibilities included overseeing project sub-teams and aligning goals with the organization’s quality initiative• Member of the Chemical Hygiene Team. Organized Safety Data Sheets (SDS’s), trained peers on Enterprise Software Solutions (ESS) for uploading SDS’s

• Researched Acid Rain Mitigation & Stream Water Analysis with Dr. Daniel Downey• Tested stream water for acid neutralization content, metal ion content, and pH• Gained public speaking and presenting experience through presenting at: JMU Research Experience for Undergraduates program, UMBC conference, American Fisheries Society conference, and National Conference on Undergraduate Research• Operated and maintained an ICP-MS, operated GS-MS and titration columns• Publication: N. C. Williams and D. M. Downey, “St. Mary’s Acid Mitigation Project: Is It Time for Another Dose of ‘Medicine,’” Report on Research, US Forest Service, George Washington and Jefferson National Forests, Glenwood Pedlar Ranger Districts, National Bridge Station, Virginia, July, 2010. 19pp.