Nathan Zwilling Email & Phone Number

Cincinnati, Ohio, United States

I lead Grey's Performance Marketing team which brings together Comms Planning, MarSci, UX, CRM, and Search to turn consumer understanding into optimized full-funnel results. We challenge the status quo, leveraging new tools, technologies, and thinking to uncover opportunity in the constantly evolving landscape of marketing.

Cincinnati, Ohio, United States

Established and executed comprehensive, full-funnel marketing plans to improve consumer interactions. Innovated consumer-driven, cost-effective campaigns unifing branding and conversion tactics. Leveraged culture and consumer relevancy to reduce acquisition costs and bolster lead generation. Ensured delivery excellence and efficiently manage time and budget requirements. Collaborated with high-profile clients including Applebee's, Bacardi, ConAgra, Discover, Hostess, and McCormick. Contribute as a member of the Agency Leadership Team, reporting directly to the Chief Strategy Officer. Led cross-functional learning initiatives and business growth development projects.• Increased conversions by 11% while reducing Cost Per Acquisition (CPA) by over 50% for a specialty retailer using a local market strategy.• Boosted consideration by 66% and purchases by 12% for a regional health provider through a comprehensive full-funnel approach.• Achieved a 36% conversion rate for last-mile delivery by optimizing strategies based on weather-triggering factors.• Created and launched Performance Branding Offering, Brand Maturity Models, and Need-Based Segmentations.

Cincinnati, Ohio, United States

Created and managed strategic and marketing deliverables for the global P&G account. Facilitated successful product launches and marketing campaigns, fostering loyalty through impactful initiatives. Analyzed internal and market data to identify business opportunities, driving strategic decision-making in partnership with key stakeholders. Identified and tracked KPIs to monitor program performance and implement scalable improvements. Maintained outstanding communication throughout projects, ensuring alignment and collaboration across all teams.• Spearheaded multiple team lead projects for various brands, including P&G Good Everyday Launch, Global Personalization Framework Development, and Gillette Digital Personas, driving strategic growth.• Exceeded program goals, optimizing media channels to increase customer engagement and boost conversion rates.

Greater New York City Area

Emoto bridges peer-reviewed psychology and marketing, bringing data scientists and machine learning together with cutting edge emotion and ethically-sourced character values assessment tools to enable a new understanding of the subconscious motivations which govern the “why” behind human decisions, brand affinity and purchase. I oversaw development of productized applications to build better creative, better targeting, opportunity identification, audience segmentation, and brands.• Championed the development and successful application of intellectual property, ensuring maximum protection and leverage.• Directed the creation and launch of innovative products and services, from ideation to market introduction.• Refined value propositions and company positioning strategies, enhancing market appeal and competitive edge.

Fort Wayne, Indiana Area

Orchestrated comprehensive strategies across multiple channels, seamlessly integrating brand, marketing, and media efforts to capitalize on opportunities. Leveraged data insights to refine brand growth and product placement, ensuring optimal delivery efficiency and market impact. Analyzed performance metrics to continually improve strategy effectiveness and maximize ROI.• Spearheaded marketing initiatives for high-profile clients including Sherwin Williams, Hunter Douglas, Corelle, AutoOwners Insurance, and BraunAbility, driving brand growth and market penetration.• Created and implemented an opportunity identification process, enhancing the team's ability to pinpoint and capitalize on market opportunities.

Cincinnati Area, Ky

Led a team in delivering consumer-focused digital marketing strategies for media product offerings. Designed innovative and cross-platform strategies to meet consumer needs across traditional, digital, and social media platforms. Directed strategic marketing planning and created marketing tools to aggregate quantitative data with real-time social qualitative content. Streamlined planning processes and aligned them with the product roadmap, achieving significantly lower acquisition costs and enhancing overall campaign effectiveness.• Drafted and implemented tailored marketing strategies for high-profile clients including Kroger Private Label, Bicycle Playing Cards, GE Sealants, Fifth Third Bank, Famous Footwear, Shaw, and Marzetti.• Boosted client eCommerce sales by over 20% through strategic engagement activities and compelling content creation.• Executed digital strategies for retail point-of-purchase campaigns, achieving an impressive 600% return on investment (ROI).

Cincinnati, Ohio Area

Created and led the Efficacy Offering, harnessing emerging data sources to measure the impact of marketing exposure across touch points, to better inform media mix models and message receptivity. Developed customized strategies for Consumer and Retail clients including Bush Brothers and Kohl’s.

Cincinnati, Ohio

Led Consumer Package Goods Portfolio strategies for Procter & Gamble and Bush Brothers, connecting digital possibilities with business goals, and deriving actionable insights from digital metrics. Led P&G Hair Care Category eCommerce Assessment & Recommendation to drive eCommerce revenue and consumer adoptionSolicited by P&G to provide objective perspective to their eShopper Psychology PrinciplesLed P&G eStore eCommerce Testing and Optimization, validating Behavioral Economics principlesDeveloped a framework of comparative metrics across projects and touch points

Cincinnati, Ohio

Account Lead for P&G’s largest US Hair Care brand. Responsible for all aspects of the digital expression of integrated multi-media campaigns and brand building including site, social, email, digital media, and social media. Dedicated to the generation of digital innovation resulting in positive ROI. Launched Programmatic Digital Media Creative offering resulting in +22% Purchase Intent lift vs. standard iMedia banner approachGrew the account by over 40%Led digital expression of full brand restage

Cincinnati, Ohio

Combined core branding, analytics, and customer insights to create optimized engagement strategies executed across web, mobile, social, Word of Mouth and emerging media. Delivered positive ROI for a diverse group of clients in Retail, Consumer Products, Financial and Food Service Industries , such as Meijer, Mederma, Bob Evans & Rust-Oleum.Pioneered the use of Influencer Targeted digital media with ShareThisLed process creation for generating engagement strategy that intersects consumer needs, brand promise and product utility

Mason, Ohio

Manager of sunglasshut.com and iloristyle.com with P&L, budget, strategic planning responsibility, leading a team of five FTEs. Achieved +48% eCommerce sales & +29% Traffic year over yearOversaw ratings & reviews implementationLed mobile implementation & SAP Data Base IntegrationLaunched event triggered emails program

Mason, Ohio

Charged with all customer experiences and interactions on sunglasshut.com; from strategy to execution including graphics/look & feel, functionality, brand building and online merchandising.Managed eCommerce re-launch, full site redesign/re-architecture, with Endeca faceted navigation and rules-based content delivery implementation, for sunglasshut.comIdeated and implemented velocity inventory management tools which decreased out of stocks by 28%Led usability design for in-store kiosk pilot which was rolled out nationally

Mason, Ohio

Site Producer for lenscrafters.com, sunglasshut.com, pearlevision.com and searsoptical.com. Responsible for all creative executions and content creation, managing multiple agencies and two direct reports. Managed reskins of sunglasshut.com, lenscrafters.com and searsoptical.comOversaw digital CRM integrationL!aunched Horizon Award Winning Miami and L.A. Style content modules on sunglsshut.com

Creative Writing

Bachelor'S Degree, Marketing & Psycology