13 years of experience in digital innovation, leading team and businesses across digital strategy and product management (web / mobile app) in both MNCs (Samsung, Thomson Reuters) and start-ups (RedMart, Ventek, TreatTalk) in APAC.Passionate about driving a great customer experience with strong attention to detail. Strategic thinker, data-driven, collaborative, and result-oriented. Experienced working in Singapore, Switzerland, USA, and Thailand. Solid technical background with an MBA from INSEAD. Specialities:1. Digital strategy- Launched new digital channels and created new digital products with a business plan for clients in telecommunication, food processing, and industrial goods industry - Developed strategy for Samsung content & services (mobile apps), resulting in the launch of 3 strategic regional mobile apps / Smart TV app aiming to build customer loyalty and strengthen customer engagement with the brand- Analysed internal analytics and conducted primary and secondary market research to support the strategy development2. Product management - Led end to end product management as a product owner / product manager from conceptual to launch for 6 applications (mobile apps, websites, Smart TVs) with using Design Thinking and Agile methodology, total 10M activations- Focused on improving product-market fit, highest retention achieved at 70% (RedMart)3. Customer experience - Developed a full understanding of overall customer experience by mapping customer journey across various touch-points, based on data analytics, market research, user feedback, and on-site observation- Developed an omnichannel marketing strategy and worked alongside digital agencies to run customer acquisition campaigns 4. Business development- Co-marketing partnership deals with companies like Disney, P&G, Unilever, Kimberly-Clark and L’Oreal5. Team leadership
Listed skills include Strategic Planning, Business Strategy, Business Development, Strategic Partnerships, and 17 others.