Managing Director
CurrentAt Add To Cart, my focus is on driving growth and innovation in Australian retail. I work closely with large retail businesses, helping them solve complex challenges and execute strategic roadmaps. Whether it’s through intensive transformation projects, strategic consulting, or executive coaching, I’ve partnered with brands like Metagenics, Pillow Talk, and Nespresso to guide them on their journey to success.As the host of Add To Cart, Australia’s leading ecommerce podcast, I interview some of the brightest minds in the industry. Our goal is to help listeners unlock their ecommerce potential with actionable insights and strategies. Backed by sponsors like Shopify and TikTok, we’re dedicated to supporting businesses of all sizes—from enterprises to emerging startups—on their growth journey.Beyond the podcast, we’re building a vibrant ecommerce community. Through our weekly newsletter, CAMPUS learning platform, and regular in-person events, we’re here to share knowledge, spark new ideas, and connect people who are as passionate about retail as we are.At the heart of it all, we’re focused on finding fresh ways to make retail better—for both customers and businesses. Whether it’s sharing insights, bringing people together, or working one-on-one with retailers, we’re driven by a simple goal: helping Australian retail grow.