Born & raised in Seattle, I have over 12 years experience helping people understand, implement, track, and improve their online marketing. While I started with SEO, I have a more recent and much deeper passion for PPC advertising. I love diving into data, finding patterns, solving problems, and offering solutions that help local businesses land more clients. I absolutely fit the tech-nerdy Seattle stereotype, and I’m constantly playing with new technology to find better ways to get things done.As owner of Lockside Digital, my agency provides law firms with profitable lead-gen advertising and website optimization focused on the customer journey. We give our clients' clients a better experience.Previously, as Director of Advertising at another law firm marketing agency, I led a small team of PPC experts and oversaw millions of dollars of ad spend. I developed the agency’s reporting and advertising packages in efforts to lead the law firm marketing industry. I worked with hundreds of attorneys across the country, and even managed other agencies’ accounts as their outsourced white label partner.I’ve had some amazing opportunities to be trained by Google at Google. I’ve been a featured speaker at PILMMA, the Local Marketing Institute, KCBA, and hopefully many more to come! I’m confident enough to say I’m good at what I do, but I’m humble enough to know there’s always room for growth.