Building DelightChat for small and medium-sized Ecommerce & D2C brands to help them grow their business with delightful customer service and powerful WhatsApp Marketing❤️

#1 WhatsApp plugin on Shopify with 500+ reviews and 5.0 🌟average rating. Enabling 20,000+ eCommerce merchants to talk to their customers & grow their business over WhatsApp.Grew to $30k MRR in 15 months by a team of ✌️ and exited successfully in an all-cash deal.

- Built the Unacademy product [Educate, Learn] across platforms [Web, App].- Went from <100k MAUs to >1mn MAUs.- Launched v1 of Plus, Unacademy's revenue initiative.

Levelz aims to automate the various workflows in a restaurant business - Order Service, Kitchen Flow, Inventory, Marketing - using technology to improve efficiency and improve customer experience in local restaurant businesses.Key responsibilities:-Defining company's long-term vision-Defining and managing core product experience-Sales - to develop deep understanding of customer problems-Hired multiple key team membersKey Metrics:-5 paying clients for Digital Menu-20 paying for Automated Marketing product-98% Digital Menu coverage index in top-performing venue-Avg. Repeat Usage of 4Outcome:- Failed startupReason for failure:- No market demand in India

Part of the core Product team at Goodbox. My role gave me the opportunity to work across departments, co-ordinating between BD, Tech, Marketing, Operations, and Data teams while staying on top of every funnel, and most importantly managing the end customer experience.Key results achieved:-Improved business response rate to customers by ~2x-Reduced customer support tickets by >70%-Redesigned customer support funnel to capture 3x more data points, enabling deeper understanding of customer pain points-Increased transactions for key vertical, bill payments, by >2x-Implemented Universal grocery catalog with 10,000+ grocery products and >80% coverage-Improved core search experience by refining algorithm to reduce irrelevant results-Delivered key insights to Sales team to re-target cold businesses, acquire new businesses using area-wise coverage index-Redesigned chat interface to humanise consumer-business interactions

Identified problem at my then workplace that employees would often come late, a problem that the founders wanted to tackle without applying pressure. Understood that offering free breakfast motivated employees to come early. Went from ideation to execution over 1 weekend, scaled service to 300 units/week within 4 weeks, achieving a net profit of ~12% on entire operations.Reason for shutdown:- Wasn't the kind of business I wanted to run (operationally heavy).- Wanted to explore more.

-Launched in-site Merchandising for MySmartPrice.com homepage on desktop (10% of site traffic)-Used sales data to create system of deals/offers that drove over Rs 3cr GMV in a month-Increased home page engagement and deals CTR from 7-8% to average 15%-Worked with Google AdWords team to achieve 2x CTR for mobile app and Chrome Extension across search and display campaigns-App Store ASO for independent deals app that eventually drove 100,000+ organic installs over a span of 6 months

The spark for the idea came when I realised that my talented photographer friend was too introverted to share his work, and such a platform would be perfect for him to gain exposure. 500,000+ views, 1000+ photographs, 5000+ member Facebook group, all organic in just 4 months.