Founder and Lead UX Designer, managing the full UX Design process from concept to completion, tailored to each project’s unique demands.Key Skills:- Qualitative Design Research: Uncovering user needs to guide project direction.- Project Definition & Discovery: Aligning objectives with team strategies.- User Journey Mapping: Enhancing user experience understanding.- Workshop Leadership: Generating ideas and fostering collaboration.- Conceptual & Visual Design: Creating prototypes and visual designs, ensuring brand alignment.- MVP Roadmap Strategy: Developing effective product rollouts.- Team Management: Overseeing content and cross-functional collaboration.

Teaching for Product Design and Digital Product Leadership Bootcamps.

Teaching in the MBA in UX Strategy & Design.

Teaching for User Experience (UX) course, responsible for conducting: Accessibility, Information Architecture, Ecosystem Architecture, Content Systems and UX Strategy classes.

Teaching for UX Design course and in-company training sessions.

As a specialist in UX Design, I was responsible for leading technical team, contact, and meetings with client and final deliverables - ethnographic research, co-creation workshops, experience journey, and strategic insights report.

As the design team leader, I am in charge of overseeing product and service design projects and teams, working alongside with c-levels, stakeholders, engineers, POs, Scrum Masters and clients.The entire user experience: from end-to-end, research and discovery processes, technical specification and backlog planning to final product delivery - through a strategic perspective.Also responsible for: - Planning and workshop facilitation using the Design Thinking methodology.- Conduct research, define and present innovation strategy deliverables to clients as a senior design consultant.- Alignment with the user interface, branding, and content collaborators.- Desktop and User Research, In-Depth Interviews, Usability Tests, Customer journey.- Team management and building - recruitment, interviewing and testing potential candidates and partners for Gr1d design projects.- To promote the design culture for the other teams of the company, presenting cases, results and best design practices.

As a product designer, I was responsible for the user experience and interface design. Also, responsible for mapping the user journey and service blueprint.

Product Designer with a critical role in evaluating MVP usability and intuitiveness. Led the development of early-stage product versions, designed user personas, and conducted comprehensive usability research, significantly influencing team composition. My work encompassed developing squad dynamics, and I was instrumental in asynchronously managing design and development backlogs. My involvement spanned all product aspects, from internal tools to end-user interfaces. I concluded my role by driving innovation in the AdHoc squad, focusing on projects beyond the existing roadmap. Additionally, I participated in Google Launchpad, a global acceleration program for startups.Notable creations include the Search Map, IndicaAí Program, Holmes Sniffer Search Tool, and QuintoAndar Calculator.

As a UX designer, I was in charge of mind maps for content taxonomy, wireframing and high-fidelity prototyping in Axure for Banco Original.

As a UX/UI designer, I was responsible for defining user interfaces for digital products. I was also in charge of user researching, high fidelity prototyping, heuristic evaluations, qualitative researching, wireframes, benchmark, sitemaps, and interfaces for A/B tests on digital products and in lab-based usability tests. Also responsible for art direction for key visual concepts and guidelines applicability as well.

Responsible for designing interfaces and interactions for the A/B tests on digital products.

Responsible for designing interfaces and interactions for mobile applications, both Android and iOS platforms. Applying specific guidelines and renovating the brand visual identity. Wireframing and high fidelity prototyping in Flinto and InVision. Defining navigation flows. Products developed: Lejour, Getin, and Cooltips.

Designing interfaces and interactions for websites and responsive versions. Assistance in usability test moderations and analysis reports. Clients: Natura, Sul América, Fischer, CVC and Gol.

Responsible for Art Direction for a variety of corporate communication and marketing campaigns, digital and print materials. Coordinated the setting of the visual keys and strategic guidelines for Elo7’s brand.

In charge of Art Direction, design team coordination on a variety of presentation projects, designing digital and print materials for clients.Also responsible for the studio's website, my role was to organize the content and design the whole experience, that includes wireframes, flows, and the visual concept.Clients: Natura, SWU, Mastercard, RT/Produções.

Responsible for the LCA's website, my role was to organize the content and design the whole experience, that includes wireframes and flows.