• Active participation in the development of identity and diversity projects for brands;• Development of high impact presentations for projects and commercial proposals using copy strategies for conversion and graphic design tools (Adobe Illustrator and Photoshop);• Coordination of communication and visual identity.

Creation, execution and on-going assessment for:• Data analysis to generate new business opportunities;• Tools used: RD Station, Google Analytics, Comscore, Chartbeat, Kantar IBOPE Media;• Institutional communication and communication for single sales' efforts and for projects developed by Correio Studio.Data analysis through different tools, focusing on generating insights for new business opportunities and managing lead capture tools (landing pages, email marketing… Show more Creation, execution and on-going assessment for:• Data analysis to generate new business opportunities;• Tools used: RD Station, Google Analytics, Comscore, Chartbeat, Kantar IBOPE Media;• Institutional communication and communication for single sales' efforts and for projects developed by Correio Studio.Data analysis through different tools, focusing on generating insights for new business opportunities and managing lead capture tools (landing pages, email marketing campaigns). Development of concepts and texts for advertising campaigns of each area, visual communication of events and projects, support in the graphic design art direction with the internal creation team, assisting in the production of promotional video content, interface with press agency, negotiation and relationship building with suppliers and partners, budget control, planning and media programming. Show less

TV Aratu is a TV broadcaster that relays SBT TV broadcaster's national signal and is an independent content producer too. It has a very popular recall within its audience (online and offline) being rated as the kindest TV broadcaster. Non-stop content production is TV Aratu watchword. TV Aratu is part of a media group called Grupo Aratu, composed by the TV broadcaster, an online news portal (www.aratuonline.com.br) and 3 billboards and outdoor advertisings companies.• Events arena… Show more TV Aratu is a TV broadcaster that relays SBT TV broadcaster's national signal and is an independent content producer too. It has a very popular recall within its audience (online and offline) being rated as the kindest TV broadcaster. Non-stop content production is TV Aratu watchword. TV Aratu is part of a media group called Grupo Aratu, composed by the TV broadcaster, an online news portal (www.aratuonline.com.br) and 3 billboards and outdoor advertisings companies.• Events arena merchandising and corporate visual communication coordination;• Marketing and communications strategic planning;• Interface with press agency;• Advertising campaigns coordination;• Institutional and events commercial videos planning and production;• Brand management; • Live marketing;• Partnership negotiations;• Budget forecast;• Support for in-house graphic design team with basic Adobe Illustrator and Adobe Photoshop skills;• Market analysis for decisions making within strategic planning. Achievements: - Organization and implementation of online workflow platform (Trello) usage for the whole Marketing team; - Participation in the company’s group of innovation culture implementation with colleagues from various work areas; - Management of a new project to bring innovative and modern discussions inside the company for the employees (Aratu Lab); - Managed to develop partner relationship with TV programs' producers and presenters to accomplish great results in promoting Marketing campaigns. Show less

• Communications strategic planning;• Responsible for visual communication of the broadcaster’s events (among them: Arraiá do Galinho, Corrida da Indpendência da Bahia, Corrida Noturna de Verão, Pedala Criança, SBT Folia), communication materials and indoor signage;• Supervision of campaigns development for the projects and TV programs with the creative core;• Elaboration and circulation of press releases about the TV broadcaster programs and events (public relations);•… Show more • Communications strategic planning;• Responsible for visual communication of the broadcaster’s events (among them: Arraiá do Galinho, Corrida da Indpendência da Bahia, Corrida Noturna de Verão, Pedala Criança, SBT Folia), communication materials and indoor signage;• Supervision of campaigns development for the projects and TV programs with the creative core;• Elaboration and circulation of press releases about the TV broadcaster programs and events (public relations);• Strategic planning of promoting the TV broadcaster contents locally and nationally within communication media;• Support the institutional commercials production with the core of video creation;• Monitoring the registration of trademarks and patents and domain registration;• Analysis of proposals and monitoring compliance of partnership and media exchange agreements;• Production of support materials for the TV broadcaster programs.Achievements:- Managed to develop partner relationship with TV programs’ producers and presenters to accomplish great results in promoting Marketing campaigns. Show less

• Marketing Analyst at the newspaper company with the journal of largest distribution number in the state of Sergipe (Brazil) targeted for the premium audience. Also responsible for promoting the popular journalistic product of the company: Jornal Superpopular.Achievements:- Implemented the marketing sector and developed the marketing strategies plan.

6 weeks duration exchange in lifelong education institution for adults in the Republic of Croatia.• Market research;• Homepage and educational system information translation from English to Portuguese.Achievements:- Met and exceeded agreed productivity and quality targets, plus new strategic demands beyond agreement.

Marketing – Communication• Development of institutional campaigns;• Interface with advertising agencies (briefing elaboration, evaluating campaigns designs, media plan);• Responsible for internal communication flow of the Group’s actions;• Annual communication planning and its implementation monitoring along with the specific managers of each company and departments of the Group;• Monitoring the registration of trademarks and patents and domain registration;•… Show more Marketing – Communication• Development of institutional campaigns;• Interface with advertising agencies (briefing elaboration, evaluating campaigns designs, media plan);• Responsible for internal communication flow of the Group’s actions;• Annual communication planning and its implementation monitoring along with the specific managers of each company and departments of the Group;• Monitoring the registration of trademarks and patents and domain registration;• Contract management of exchange and institutional partnerships;• Interface with the Group's press agency (public relations);• Monitoring internal visual communication of the company.Achievements:- Managed the project A TARDE Universidades (A TARDE Universities), a circuit of educational debates inside universities still as trainee;- Implemented new partnerships to customer loyalty program A TARDE+. Show less

Marketing – Readers Market• Actions prospection in order to enhance the company's customer base and the customer loyalty through promotional partnerships;• Planning, monitoring and production of promotional campaigns;• Interface with designer and advertising agencies;• Direct relationship with partners and suppliers;• Customer relationship;• Strategic planning new promotional activities, with the objective of growth and positioning the company in the market;•… Show more Marketing – Readers Market• Actions prospection in order to enhance the company's customer base and the customer loyalty through promotional partnerships;• Planning, monitoring and production of promotional campaigns;• Interface with designer and advertising agencies;• Direct relationship with partners and suppliers;• Customer relationship;• Strategic planning new promotional activities, with the objective of growth and positioning the company in the market;• Results analysis and reporting of actions taken. Show less

Marketing – EventsSupport in events production.