Experienced in marketing for early-stage FinTech startups, collaborating with an exceptional team in Silicon Valley. 13+ years of work experience in marketing and growth strategy. Cum Laude Master in Marketing and Bachelor of Business Administration from Universidad de Los Andes.Working experience in the elaboration and execution of strategic go-to-market plans, brand management, launch campaigns, events, market research, advertising, pricing strategy, PR, content management, UX/UI, data mining, database management (privacy policies/GDPR/can-spam), and CRM. Skilled in optimizing digital investment, SEM, running paid and retargeting campaigns with Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, GDN, and other channels based on CPC, CPM, and CPA. Additional strengths include SEO, Google Analytics, A/B testing, social network marketing, marketing and sales operations, customer success, funnel optimization, email marketing automation, remarketing campaigns, and experience leading agencies and teams with objectives of brand awareness, performance (lead generation), and nurture.Google Ads | Facebook Ads | Twitter Ads | LinkedIn Ads | YouTube Ads | WordPress | HubSpot | Marketo | Salesforce | Tableau | Figma | LucidChart | Atlassian | Jira | Confluence | Miro | MailChimp | Statcounter | Hotjar | Google Analytics | Google Tag Manager