Responsible for the department and all projects in the marketing and technology areaDeliver presentations for clientsDeveloping scripts for various brand strategies through WhatsApp bots.Supervision of delivery times and negotiation of adjustmentsFront with client to understand their needs and relay the requirements to the areas Collaboration in optimizing the marketing strategyData analysis

Category Manager for Groceries and Organics, overseeing the brands of Nature's Path, Chocolates Valor, Eat Real, and Tiqua.Responsible for the development and analysis of Sell In, Sell Out, and Sell Through reports. Management and control of internal and on-shelf inventories. Development of Marketing Plans for each brand, purchase forecasting, and budget administration.Creating social media content grids for the brands.

Kraft Heinz, Duncan Hines, Bauducco, and Fonterra.Promoters, clients and demos training, for optimal operation at the point of sale.Supervising proper display and operational processes at points of sale related to product and brand image.Managing and controlling POP materials.Developing brands in the Mexican market across various channels.Front with suppliers, agencies, and buyers.Analysis of sales reports (Sell In/Sell Out) and preparing P&L statements.Price, investment, and budget control for the brands.Driving brand innovations.Assisting in forecasting and purchase order generation.A notable success case was with Duncan Hines, which experienced a 46% growth versus the previous year in its billing, as well as a 24% growth in the wholesale channel.

Administration and development of imported brands such as: Clorox Company (Scoop Away, Fresh Step, Kingsford, Glad), Kind, Kraft Heinz (Singles), Duncan Hines, Celestial Seasonings, Bauducco, and Parlé.Front with the international brand.Planning, development, and monitoring of strategies for the growth and development of brands in the Mexican market.Business Reviews for the brands.Tracking brand performance at points of sale.Analyzing sales reports (Sell In/Sell Out) and inventory control.

Supporting imported brands such as Nestlé, Plant Revolution, Natural Company, Ferrara Candy Company, Storck, Merisant, and Kind.Business development in the Mexican market through in-store executions, implementation of POP materials, and e-commerce strategies.Overseeing the brand's customer service function (CRM).Managing the production and distribution of materials/tools for use in point of sale.Translating materials from English to Spanish and vice versa.

Front with partners, providing support within the center, ensuring a good experience.Coordination of internal events that promote networking.Responsible for establishing agreements with different businesses to offer benefits to partners.

Creation and coordination of private and corporate events.Designing and developing presentations, direct contact, and follow-up with clients.