Natalia Traldi Bezerra Email & Phone Number

São Paulo, Brazil

Melbourne, Victoria, Australia

Experience and Product Innovation Lead for Merkle Australia's Strategy Consulting practice.Oversees Strategy products, processes, outputs and the team that supports the following offerings:- Digital Experience Flagship- Rapid product innovation- Experience orchestration and decisioning- Agile & operating model transformation- Business model innovationIndustry experience includes Education (particularly Tertiary Education), Travel & Tourism, Financial & Insurance Services, Utilities, and Retail.

Melbourne, Australia

Responsible for developing and executing a range of diverse strategies including business, digital products and services, digital ecosystems, digital marketing, and social media across 5 client account groups. Directly managing and mentoring a team of 7 strategists, social media managers and researchers in uncovering insights, developing digital strategies, and executing.Developing approaches and leading pitch teams for new business, and new work within existing clients. Report to the Executive Strategy Director.Main client accounts: Jetstar, Dulux, AustraliaPost, Bridgestone, 7-Eleven & Slurpee, among others.

São Paulo Area, Brazil

Part of Isobar's Connections Strategy team, composed of three disciplines: Brand Strategy, Audience Strategy and Data, Analytics & Insights. Reported to Connections Strategy SVP. Audience Strategy leader for all Isobar clients. Managed a team of 23 people. Responsible for developing and implementing digital and integrated media strategies and plans based on consumer behaviour and other research insights. Focused on delivering business results.Main clients: Samsung, BDF NIVEA, TIM (Telecom), Fiat, Jeep, Under Armour, Whirlpool and SKY.

São Paulo Area, Brazil

Digital Media Director for BDF NIVEA, BDF Eucerin, Under Armour, Samsung, TIM (Telecom) and Fleury (Diagnostic Medicine). Reported to Media VP.Responsible for Media Research, Planning and Buying across all digital channels for the above-cited clients. Total integration with Isobar's Strategy, Creative and Business Intelligence teams. Managed a team of 10 people.Key achievements:- Co-leadership in pitch processes (both local and regional), resulting in 3 new retained clients and 19 campaigns for existing clients in 24 months.- 325% increase in media investments (vs. previous year) for a client, surpassing yearly forecast by 84%.- Pitch winning over a client's former regional agency (responsible for another 17 markets), turning the client into the second biggest media investor at Isobar during the second year of relationship.- Top tier scores at Dentsu Aegis Network's Employee Performance Evaluation Program for 3 consecutive years, reaching maximum performance score in 2015.

São Paulo Area, Brazil

Reported to Media VP.Responsible for concepting, pitching and executing the 'Proprietary Assets' offer, which considered each of a brand's digital proprietary channels' audience was a valuable asset. Relied on insights from Web and Social Data Intelligence, Social Research and Monitoring, Media Research and third-party data. The outputs often were long-term strategies across channels to keep digital audiences alive, interested and flowing between them to increase customer knowledge and generate investment efficiencies.Co-leader of iProspect-Isobar SociaLab, locally known as Radar. Responsible for selling and executing social media research, monitoring and performance tracking for clients such as Sony Mobile, BDF NIVEA, TIM (Telecom), Banco do Brasil (Finance), among others.Also worked on integrating digital metrics across social media buzz, web properties and media channels to produce fully integrated performance measurement for clients. Developed dashboards to provide real-time visualisation of digital activity performance, campaign results and business insights.

São Paulo Area, Brazil

AgênciaClick Isobar's SociaLab (locally known as Radar) team leader; Metrics & Performance co-leader. Reported to Media VP. Managed a team of 17 people.Responsible for concepting and coordinating all work on social media research, monitoring and performance tracking for clients such as Sony Mobile, BDF NIVEA, TIM (Telecom), PDG (Construction), among others.Also worked on integrating digital metrics across social media buzz, web properties and media channels to produce fully integrated performance measurement for clients. Developed dashboards to provide real-time visualisation of digital activity performance, campaign results and business insights.

Brazil

AgênciaClick's SociaLab (locally known as Radar) team leader. Reported to Metrics & Performance Director. Managed a team of 10 people.Responsible for concepting, coordinating and presenting all work on social media research, monitoring and performance tracking for clients such as Sony Mobile, BDF NIVEA, TIM (Telecom), SKY, EMBRATUR, INFRAERO, among others.

AgênciaClick's SociaLab (locally known as Radar) team leader. Reported to Strategy Director. Managed a team of 7 people.Responsible for concepting, coordinating and presenting all work on social media research and monitoring for clients such as BDF NIVEA, TIM (Telecom), Sony Mobile, Fiat, Philips, Credicard, among others.

Brazil

AgênciaClick's SociaLab (locally known as Radar) team leader. Report to Strategy Manager. Managed a team of 5 people. Responsible for concepting, coordinating and presenting all work on social media research and monitoring for clients such as Sony Mobile, BDF NIVEA, TIM (Telecom), Fiat, Citibank, Philips, among others.

Brazil

AgênciaClick's SociaLab (locally known as Radar) team leader. Report to Strategy Coordinator. Managed a team of 3 people. Responsible for concepting, developing and presenting all work on social media research and monitoring for clients such as Sony Mobile, BDF NIVEA, TIM (Telecom), Fiat, PETROBRAS, among others.

Brazil

Report to Strategy Director.Digital strategist for clients such as Perdigão, Diageo, Vivo, Colgate and Telefônica.Social media strategist for clients such as Dell, Diageo (Smirnoff), Microsoft and Vivo.Direct marketing strategist for clients such as Diageo (Johnny Walker), Bradesco and Microsoft.

Brazil

Report to Strategy Director.Digital strategist for clients such as Nokia, Diageo, Ford, Natura, Microsoft and Syngenta.Digital platforms and social media monitoring for clients such as Diageo, Vivo and Microsoft.Information architect for clients such as Diageo, Natura and Ford.

Brazil

Co-produced or lead production for all shootings in 20 monthly editions of Bons Fluidos magazine. Market and trends research for casting, beauty, fashion and decoration.

Brazil

Agency's strategic planning and co-management. Team leadership in advertising and design projects.

Bachelor Of Communications (Honours) With A Major In Publicity And Advertising, Public Relations, Advertising, And Applied Communication, Top Grade (10)

Activities and Societies: Creative Director at the ECA Jr. Communications Agency (2003 to 2004).

Photography And Digital Creation, Photography, Digital Media

Activities and Societies: Undergraduate exchange program through USP (São Paulo University) international partnership.