Natalie Schneider Email & Phone Number

Austin, Tx, Us

Denver, Colorado, Us

Implemented omni-channel demand generation GTM campaigns across industry verticals in NA/EMEA/NE Asia. Worked strategically to analyze diversified technical personas and implement messaging strategy across vertical breakouts. Utilized ABM initiatives in-conjunction with full funnel strategies from bottom-of-funnel to top-of-funnel campaign execution. Oversaw social proof programs in parallel with analyst relations. Managed + executed large scale trade show activations (i.e. Gartner Symposium + Summit).Oversaw content and design direction for multiple large campaign initiatives. Built-out and managed Contentful CMS landing pages/modules. Built out robust reporting and campaign monitoring in Salesforce. Utilized 6sense for ABM planning/campaign implementation and Marketo for lead nurturing campaigns. Lead strategic budget, cross-functional discussions, managed stakeholders, partnered with Leadership to present ROI. Exceeded KPIs.Strategies utilized: Paid + organic. Inclusive of SEM, PPC/Display, video, social, digital/live events, content syndication programs, and direct mail.

Austin, Texas, Us

Strategized ABM initiatives across channels. Identified target accounts & implemented demand generation initiatives focusing on buildout of marketing funnel. Emphasis on full-funnel strategy, from top-funnel impression/awareness to bottom-funnel lead generation. Reported on analytics data funneling through marketing pipeline. Partnered with content writers to direct content strategy and execution. Lead cross-functional discussions, managed stakeholders, partnered with Leadership to present ROI. Monitored/optimized campaigns through A/B testing and quantitative & qualitative data.

Austin, Texas, Us

Lead all strategic decisions regarding digital marketing strategy. Maintained integrations within Martech Stack (HubSpot, Salesforce, Google Ads & Analytics, Qualified, Alyce, WordPress). Managed paid media agency, strategy, and budget across channels. Created KPIs, measured, and reported upon marketing ROI through various initiatives. Developed brand voice and messaging strategy across content. Worked with user research to build customer audience segments and profiles. Lead internal strategy for Diversity, Equity, and Inclusion Council.

Austin, Texas, Us

Owned all aspects of marketing automation strategy and implementation/integration with Martech Stack (HubSpot, Salesforce, Google Ads & Analytics, Qualified, Alyce, WordPress). Designed, built, and implemented paid media strategy across multiple platforms (Google Ads - Search & Display, LinkedIn, etc.) and optimized campaigns while diversifying budget strategy. Acted as interim Salesforce administrator building out sales automation flows and strategies while working closely with Sales Operations consultants and overseeing their efforts. Managed and lead design initiatives regarding website strategy and managed external agencies. Reporting on all deliverables therin.

Austin, Texas, Us

Drove content directives for shared services across multiple business units (Audi select, Silvercar Inc., Dealerware). Managed content creation for internal deliverables as well as externally facing assets such as websites, blog posts, email marketing, etc. Aligned digital strategy to brands in regards to new B2B and B2C initiatives. Managed external writers and project managed strategy for corporate entity.

Austin, Texas, Us

Lead product marketing initiatives for Audi select, the all-Audi subscription program piloting in Dallas, Texas. Responsibilities included overseeing all marketing initiatives for Audi select including guidance of media and creative agencies, go-to-market strategy for new program initiatives, and management of contracted Business Development Representative. Assisted with strategy for program evolution and phase two initiatives.

Austin, Tx, Us

Technology IntegrationsIntegrating systems (bi-directional sync between CRMs and Marketing Automation solutions) as well as implementing ABM technologies such as RollWorks & Engagio and ensuring quality of sync. Scrubbing of existing system integrations and optimizing for optimal data sharing.OptimizationWorking in clients Marketing Automation systems (HubSpot, Marketo, Pardot) and making recommendations as well as implementing changes such as: building out automations, creating SmartLists/programs, designing Landing Pages, Email designs & campaigns, etc. Making recommendations on Martech stack based on needs of client. MaintenanceMaintain data quality across client systems. Provide reporting and build out dashboards based on requirements of client. Educating clients on new system processes and working with internal teams for holistic view of system.

Austin, Tx, Us

During my tenure at Springbox as Marketing Manager, I have overseen internal marketing efforts for the agency. Responsibilities for this position include optimizing the marketing automation system (HubSpot), designing/building/budgeting for omni-channel inbound campaigns, building out demand generation campaigns, serving as the Salesforce administrator, automating workflows, designing wire-frames for an external website, overseeing social media strategy/posting, event coordination, manage the website using Contentful (CMS), and nurturing strategic marketing partnerships for the agency.

Fargo, Nd, Us

As the Marketing Manager for eOne Solutions, I have lead the marketing strategy for the company including designing a launch plan for Popdock, a start-up under eOne. Responsibilities for this position include website creation, spearheading new market strategies, graphic design (including print, digital, and video materials), content strategy, demand gen campaigns, overseeing social media strategy/posting, event coordination/fulfillment, and developing strategic marketing partnerships to futher develop the company and its products.

Fargo, Nd, Us

As the Marketing Specialist, I took control of all marketing efforts for eOne. This included a wide variety of tasks from overseeing multiple SEO/SEM Projects, leading an overhaul of major portions of the website, establishing a presence in new markets with the Microsoft Dynamics community, and managing interactions between multiple teams. I was able to successfully oversee multiple projects at once while maintaining day-to-day tasks.

Fargo, Nd, Us

DESIGN• Design customer facing content• Build infographics, retargeting ads, multi platform content• Edit videos & cut audio• Extensive work in Photoshop, Illustrator, Adobe Premiere Pro, Camtasia• Format and edit web pages, create content using HTML, CSSSOCIAL• Manage social platforms including content and distribution• Engage with connections, turn into leadsEVENT MANAGEMENT• Design & purchase trade show materials• Secure locations, catering, all necessary components for events• Liaison for attendeesCRM • Manage partner accounts• Add/edit/remove information as necessary• Format email sends & templatesOTHER• Manage SEO/SEM• Monitoring ad content in PPC/CPC channels

Popdock is a cloud data reporting application for mobile, browser, and desktop. As the Marketing Manager for Popdock, I've worked extensively creating a launch plan for the product including identifying personas, creating a budget for digital marketing materials, designing an advertising strategy on multiple platforms (retargeting, Adwords, etc.), writing marketing content, creating a schedule for launch, etc. I also designed the website using Wordpress and CSS while simultaneously managing my work for the parent company, eOne Solutions.

• Organized market research• Arranged promotional strategies• Assisted owner in writing reports and organizing data• Responsible for prep, review, and revision of documents• Internal/External event support

Portland, Or, Us

• Running workshop once per week to students.• Kiln firing/loading.• Responsible for management of glaze materials.

Portland, Or, Us

Blogging student experiences for the Pamplin School of Business Administration. Covers daily student life and also the various stages of an undergraduate business student.

• Management for various reservation areas at Les Bois• Oversaw various promotions• Also worked as customer service representative• Offered design services for posters/menu layouts

Working in the racing office taking calls, making reservations, taking race entries. Helped guide Marketing strategies. Offered promotions via. social media.

Bethlehem, Pa, Us

• Managed Gift Shop – cashier/restocked shelves/inventory checks• Worked front desk/reception• Office Aide• Discharged patients

Undergraduate, International Business With A Concentration In Marketing

Education record