Natsha (Fah) Rojvithee Email & Phone Number

Bangkok, Thailand

Manila, National Capital Region, Philippines

Hq Bangkok, Currently Base In Manila, Philippines

www.dutchmill.co.th, www.dutchmillinternational.com, www.dutchmillproyo.com, www.dutchmilldelight.ph, -----------------------------------------------------------------------------------------► PERFORMANCE: Experienced brand management tangible & intangible. Currently run the Marketing campaigns for Dutch Mill Philippines Brands to compete with local competition in a Fast-moving growing market!► CULTURE: Enjoy emerging in the Philippines culture and maximize our brands here!► KNOW-HOW: • From Strategies, conceptualization, STRATEGY to planning, and execution of 360 degree branding creatively and strategically.• Analyze market scenario via Market Research Insights, build product alongside R&D for the future based on market needs and internal innovation• Execute ATL & BTL + DIGITAL of large FMCG brands and business. Making sure the strategies and being implemented in every message we sent out to end consumers. • Most importantly, manage marketing BUDGET to spend wisely for best brand performance and ROI.• Role include negotiation and sourcing of suppliers in all aspect of brands such as events, TVC, Media (ATL and Facebook ads)• Accountable for all marketing efforts for Dutch Mill Philippines to ACHIEVE TARGET SALES, sales lift and target KPI for consumers impact.► MANAGEMENT: • Train, mentor the relevant staff in the marketing team• Oversee all marketing output produced by all members of the marketing team

Bangkok Metropolitan Area, Thailand

- Boutique role as a independent researcher & moderator for Insites Consulting Co.,ltd. 'Consumers Consulting Board' (MROC)- Trained and certified online moderator for the Consumer consulting Board (Insites own online community platform)- Provide Intermediate reporting and analysis for a men's care brand with global involvement from Thailand to Europe. • Host a kick-off session to prepare respondents to start the three-week journey • Translating discussion guide from English to Thai, with input on local market• Gathered and manage respondents. Recalling & follow-up of respondents• Moderate/stimulate online respondents each project RD range from 70-120 participants for approximately 3-weeks-long per project• Stage by stage analysis as the community progress• Provide reports data and and insight analysisKey achievements:- Achieve fluency in moderating and setting up the Consumer Consulting Board (CCB) project.- Gain more friendly technique to activate the respondents participation- Provide insightful and detailed information that are useful and meaningful to the client- Gain fluency in writing speedy reports

Bangkok Metropolitan Area, Thailand

http://www.unescap.org (UN Economics and Social Commission for Asia and The Pacific)It is an honour and a privilege that the United Nations - ESCAP has engaged Natsha as a Marketing Research expert under individual contracts to work on short-term projects as a consultant. The topic of study is "Youth Exclusion" regarding young people in Thailand and all aspects of their lives including political involvement, family involvement, society/ social clubs involvement, religion involvement, that may or may not lead to unrest or violent behaviours of a youth. Natsha is a consultant for the Thailand part of this project that is also being conducted in several other countries. The research study involved large sample size of Thai youth in the capital and upcountry. Both methodologies, quantitative and qualitative was applied during this project. The fieldwork was carried out under the UN guidelines.

Bangkok, Thailand

Honoured to be working with a really nice team at MASH - UK!www.mash.uk.com- Conduct Thailand qualitative research project (part of global multi-countries project)- Moderate Online Diary using LiveMinds platforms- Conduct ethnography, 3-Hour in-home studies, shop-along - film consumers at home settings and produce video clips & quotes as output- Provide full report and analysis for further global analysis for brand directions- Identified category insights and brand drivers and understanding consumer behaviours- Advising brands directions and recommendations for business strategy

London, United Kingdom, Bangkok - Thailand

Work as an independent researcher, moderator at BrainJuicer in JuicyBrain™ Online community (methodology is similar to a big online focus group with photos & videos sharing platform) on international clients including P&G, Reckitt Beckinser. A Thai-speaking researcher/ moderator at BrainJuicer Global – attracts clients who are interested in Thai market studies. (http://www.brainjuicer.com/ - UK Award winning market Research Agency 2011)Summaries of Responsibilities: • Translating discussion guide from English to Thai, with input on local market• Moderate/stimulate online respondents each project RD range from 30-50 participants for approximately 3-weeks-long per project with regular topline report to the global BrainJuicer teams involved (China, London, Bangkok).• Stage by stage analysis as the community progress• Report writing (translate important verbatim to English) and insight analysis• Advising BrainJuicer team on best routes forward (opportunity areas/white spaces, market insights etc.)Key achievements: Respected work in qualitative report & useful insights by international clients on a global project. Achieve fluency in moderating online community on BrainJuicer’s platform. Report insightful data that is beneficial to the regional team as well as the local team. Wrote reports in a manner that display client-friendly data which enable non-researcher and marketers to ease of understanding. Gain coordinating skill through working with parties from 4 different continents.

Manchester, United Kingdom

The project involve conducting Individual Depth Interviews with Head Chefs of Thai restaurants of various sizes. The project involve a category and A&U study on the client's rice and noodles brand. Work undertaken include writing full word-for-word transcriptions in English, translation of discussion guide and topline report. The additional videos and photos of what happens inside the kitchen in the relevant areas were also presented at this time.

Liverpool, United Kingdom

Part-time student job as Impact team member - Positive outlook, diversity awareness, integrity, applied learning, passion for the brand, work ethic and communication skills.Handle EUSR-electronic units sold report: The EUSR is a tool the store uses to fill the sales floor with exactly what has been sold that day. As an impact team member one of the most important jobs you will be assigned is pulling EUSRs. EUSRs enable the store to fill the exact merchandise that was bought over the course of the day, helping get sold merchandise back onto the sales floor.Process the shipment of merchandise from abroad etc.

Bangkok, Thailand

My work experience with Sensory Research Group has been the most valuable classroom yet. There is nothing more fascinating than helping real businesses decoding their market mysteries. The roles gave me an appreciation of teamwork, analytical skills and awareness of growing constituents in today’s consumer mind. I’ve engaged in market research from upcountry fieldwork to boardroom client presentation. Altogether raise me to think like a researcher, aiding every steps of research process. I also became conversant at project management; skills, which I believe to be valuable for any organisation.

Working with client services at World's top Advertising agency, TBWA, Thailand

I photographed school events and various sport events and also contribute articles for Webster’s new student newspaper called Yim Times.

In charged of taking care video and audio lab, dark room, film and print lab, and of lending photography and media equipment to students and faculties, Webster University

I photographed events and write articles of what's happening around campus and student related events for Webster University Student Newspaper of called CHAI.

Student assistant to the Media Communication Department, Webster UniversityResponsible for administrative tasks for the Media Department

Internship as a photographer is Thailand's number one Men's Magazine, GM. GM group produce all together 8 different type of publishing every month or in some mags, biweekly. During my internship, I shoot studio photography and was published. I also get to shoot solo in several events as my superior trusted in my work.

Msc (Hons), Consumer Marketing

Activities and Societies: University of Liverpool Table Tennis team player, University of Liverpool Photography Society member, University.

Ba (Hons), Media Communication Minor In Photography

Activities and Societies: Student Council Vice President, President of Badminton Club, Organizer of series of social universities event.