Natta Wattanasakchai Email & Phone Number

Bangkok, Bangkok City, Thailand

- Develop and execute digital marketing and social media strategy for Oriental Residence, Amari, OZO, and Shama through various digital channels. Build brand awareness, drive traffic and online engagement, and increase conversion (Brand.com direct bookings) - Create digital marketing spend planning, manage and control group-level and property-level advertising budget. - Conduct management report and online monthly performance report on revenue budget, revenue performance, digital marketing spending, and recommendation for improvement for all properties.- Manage a team of digital marketing professionals providing leadership, guidance, and support to ensure successful execution of digital campaigns.- Engage with properties’ teams on digital marketing and social media plan to drive book direct performance.

Bangkok, Bangkok City, Thailand

KPIs = Increase website traffic, conversion and ROAS of digital paid advertising- Lead corporate website traffic acquisition strategy through digital media mix including SEO, SEM, paid advertising, social advertising, affiliate marketing- Lead corporate and property digital paid advertising plan, execute and manage budget. - Ramp up property digital marketing initiatives from 6% to 85% of operating portfolio QoQ.- Lead corporate SEO strategy, set and track KPIs - Lead Google Analytics data migration project to GA4 and leverage insights to improve website and advertising performance.- Provide consultancy to property teams on digital best practice, content marketing, and brand guideline.

Bangkok Metropolitan Area, Thailand

CareerVisa Thailand is a social enterprise that has a vision to unlock youth passion for long term career through career design workshops, career professional skills training, and internship matching platform.-Coach one-on-one with university students on career design and career preparation.-Interview candidates and facilitate DTAC CxO Apprentice (DTAC Management Trainees Program) Assessment Day 2019-Facilitate in career design, personal branding, resumé and job interviews workshops for students. -Mentor and share experiences with university students in career events

Bangkok Metropolitan Area, Thailand

Strategy & Execution- Lead overall marketing strategy with focus on digital marketing to ensure marketing plan and online ads spending align with business objectives, KPIs and targets. Key focus is on PPC, Social Media, Content, Influencers. - Work closely cross department with sales, operations, and hotel/hostel managers on properties for overall marketing plan and support - Lead new website project with focus on CRO (Conversion rate optimization) - Increase own web revenue, brand awareness, engagement, and conversion on both organic and paid media (Facebook, Instagram, Google) - Plan department budget for each financial year and manage P&L - Provide and present HOD report with key performance metrics and ROI as well as insights and recommendation - Identify marketing channels and potentials to increase revenues and attract travelers Leadership & Team management - Lead and coach team of 8 in Thailand and Philippines; Digital, Content, Marketing executives on properties and Graphics- Develop KPIs and targets for team members - Provide training and onboarding for existing and new team members

Bangkok Metropolitan Area, Thailand

Lub d hostel group is a part of Narai hospitality group, with 5 properties in Thailand (Bangkok, Phuket, Samui), Cambodia (Siem Reap), and Philippines (Makati), with more expansion plan in South East Asia. KPIs = Increase own web revenue and brand awareness and engagement on social media - Develop digital marketing strategy, implement, manage, and optimize digital marketing campaigns through online social media channels, SEM and SEO- Restructure Google and Facebook ads to focus on 80% conversion and 20% engagement to maximize revenue - Create paid media and budget plan and consolidate with organic content and influencers plan- Set up and create performance report with metrics for management to understand our budget, actual spending and ROI for all online platforms - Manage agencies and vendors and push for the best performance (website agency, SEO agency etc) - Work closely with content manager, assistant digital marketing manager, marketing executives on properties and graphics team to align and drive business by digital marketing best practice

Bangkok Metropolitan Area, Thailand

As an in-house agency, my role is Swensen's and Sizzler's digital marketing manager. Our team is based in client’s office at Minor Food Group and work closely together. Internally, I report to Digital Director while manage a team of 3, as well as report to the brand’s AVP Marketing. KPIs = Website sales and engagement rate on digital media - Oversee all digital communication channels, both organic (digital content) and paid media ads performance (Facebook, Instagram, YouTube, SEM, Twitter, Line@) as well as KOL (influencer) marketing with objectives of brand awareness & sales conversion - Drive traffic and conversion to website sales, as well as create awareness, online hype, and drive traffic to store via digital media. Website sales grew 40% YoY- Propose monthly digital communication, media, and KOL plan to AVP marketing - Control digital media budget - Work closely with AVP Marketing and Marketing Communication Senior Manager to ensure all digital initiatives aligned with overall brand and marketing strategy house - Manage and coordinate with a wide range of teams, from internal marketing and digital IT teams to external digital content agency, website agency, designers and other digital related vendors - Be the main point of contact for all digital related projects and initiatives - Monthly report on website sales, paid media ads performance, KOL performance, Database, CRM, VOC (Voice of customer)

Bangkok Metropolitan Area, Thailand

transcosmos (Thailand) Co., Ltd. is a multinational IT outsourcing company and a joint venture with Saha Group in Thailand. In this role, I am a key contact person and lead projects of ecommerce and online ads for clients from several industries. ECOMMERCE-Set up and operate Lazada shop in shop for client from day 1.RESULTS1) Sales grew 1,600% in first year.2) Client became Lazada key account JBP (Joint Business Partner) in second year.-Improved operation workflow (order management, pick & pack, shipping process) with Lazada and client.RESULTS1) Operation score went up from 3/5 to 4.5/5. 2) Client won Lazada best operation award (2016).-Manage and monitor content in Lazada shop in shop.RESULT: Client won Lazada best content award (2016).-Lead opportunities for transcosmos to become certified LP (Lazada Partner) through our client's success story. -Develop and execute online marketing campaigns & media plans to maximize GMV. -Keep track of P&L for all projects; drive down cost, increase GP. FACEBOOK ADS-Managed Facebook lead generation campaigns.RESULT: Client successfully launched new master's degree program in 1.5 months. -Manage Facebook ads with goals of sales conversion and customer engagement to support ecommerce campaigns. LINE-Manage LINE official account, LINE sticker design, and create content strategy with business goals of customer acquisition and retention.TOOLS: Ecommerce Magento, Lazada & Looksi seller centers, Google Analytics, Facebook Business Manager, LINE official account, Mailchimp

Bangkok Metropolitan Area, Thailand

JCB is an international credit card brand from Japan. In this role, I am responsible for creating marketing campaigns with objectives of increasing card spending sales volume and new card member acquisition. -Planned and executed short and long-term marketing strategy via offline and online campaigns.-Planned marketing communications (Offline, Online, OOH) with advertising agency. -Managed business relationships with partners.-Created proposals to attract potential partners.-Analyzed sales volume and made recommendations for each marketing campaign.-Interpreted Japanese/Thai.

Thailand

Rakuten, INC., is a Japan-originated largest E-commerce company with worldwide operations. In this role, I managed 200 hotel accounts located in Thailand.-Increased sales volume on hotel accounts. RESULT: Sales grew 88% YOY in key accounts.-Managed business relationships with clients.-Pitched web ad banners and proposals to clients to meet ad targets. -Provided consultancy for hotels on how to increase gross booking volume in Japanese market.-Translated Thai/Japanese hotel details on website.-Coordinated between Japanese customers and Thai hotels.

Master Of Science (Msc) With Distinction, Management

Modules: E-marketing Marketing Fundamental of Accounting & Financial Management Business Economics Human Resources Management Operations.

Nupace Exchange Program

JASSO (Japan Student Services Organization) Scholarship.

Bachelor Of Arts (Ba) (First Class Honors), Japanese Studies, 3.72/4.00

Education record

AFS Thailand Intercultural Program Scholarship to study in Pennsylvania, USA.