Nattaya Burakhon Email & Phone Number

Bangkok Metropolitan Area

Bangkok, Bangkok City, Thailand

• Set up marketing strategies, campaign plan, category key campaign, market sharetarget & plan in each sales channel to achieve the target, and related activities to alignwith a corporate trade plan.
• Coordinate and plan with merchandising team to create an aggressive campaign toachieve company target both online and offline.
• Analysis campaign Performance for doing action up weight plan to deliver %achievement for Company (Omni Channels).
• Collaborate all strategy plans between functional include Promotion, MediaCommunication, Coupon, Event, Financial Promotion, and CRM.

Bangkok Metropolitan Area, Thailand

• Leads & initiated Marketing strategies and effective implementations to align businessdirection with a tactical plan.
• Created Seasonal, Monthly, and Adhoc Promotion concepts and implementingkey visual of the campaign activities with a partner to achieve company sale target
• Managed ROI campaign budgets, Understanding and developing budgets, includingexpenditures, research and development appropriations, return-on-investment, andprofit-loss projections.
• Coordinated with internal Team related department ex. Power buy Online Team, CRMThe 1, Merchandising and other BU.

Bangkok Metropolitan Area, Thailand

• Transportation Team “ Line Man”, an on-demand delivery service, aims to bridge the O2O(online to offline) Platform in Thailand.
• In Charge of the overall Line Man supply operations, including customersallocation, incentive planning, and drivers performance across the country anddecrease budget but still have good performance.
• Provide Weekly CPT ( Cost Per Trip) performance and budget forecast reports as wellas analyst and suggest improvement initiatives
• Lead the Anti-fraud & Payment Risk SOP improvement through cross functional groupcollaboration to access the current process and system, and provide recommendationto the management team
• Improve Line’s performance to the drivers by working with Driver payment operations teamto ensure on-time and accurate payment

Bangkok - Thailand

• The BI team oversees the development of daily, weekly, and monthly regional reportand provides analytical support to any ad-hoc requests from senior management andFinance Team.Developed models and communication.
• Created periodically billing report for fulfillment services for all clients
• Streamlined billing calculation method and reports, as well as worked with BI developer onautomation
• Provided analytical support needed for the management to make the business decision,including monthly business review and ad-hoc requests
• Reconciliation Cost and Revenue for Support P&L

Bangkok Metropolitan Area, Thailand

• Produced iTruemart and Weloveshopping sales and financial reports for Supply Chainteam
• In charged of solving any refund related customer service issues by coordinating withSupply Chain and Finance team

Bangkok Metropolitan Area, Thailand

กรุงเทพมหานครและปริมณฑล, ประเทศไทย

Bachelor'S Degree, Bachelor Of Social Administration, 3.00

High School, Liberal Arts Stream, 3.50