Responsible for developing the commercial footprint of Garantell in the Spanish and Portuguese markets. The main objective was to establish Garantell as the leading provider of machine guards, mesh decks, rear mesh and property protection in Southern Europe.Notable achievements:* Established cross-functional internal processes for Customer Retention* Established framework and processes for cross-functional team collaboration between CAD-Engineers, Technical Project Managers and Sales for the Southern European market

Responsible for launching Audi's new regional commercial footprint in Lund. As Head of Sales, my main mission included planning and execution of the regional Audi go-to-market strategy, developing and leading a high performing sales team as well as nurturing the thriving customer-focused company culture.Notable achievements:* Development and Execution of the regional Audi go-to-market strategy* 120-125% fulfillment of yearly sales targets* Successful establishment of Audi's Fleet footprint including large framework agreements with enterprise companies such as Tetra Pak, Ericsson and Thule* Established the B2B outbound strategy for long-term customer retention and growth* Established a cross-functional collaboration program around all Customer Operations including Sales, Customer Service and Maintenance* Team: #1 Fleet Dealership of the year (2018) within Audi Sweden

Responsible brand specialist for Audi sales, leasing and relationship management, mainly towards the regional B2B market. Main focus areas included B2B strategy and execution with the objectives of growing Audi's commercial footprint within the regional enterprise leasing market.Notable achievements:* Grand opening (2009) of the next-generation Audi concept dealership (1st in Europe)* Further developed the commercial footprint for Audi within the regional B2B leasing market* Positioning Audi as the regional market leader reaching 15% of the regional market share* Established the B2B outbound strategy for long-term customer retention and growth* Established a cross-functional collaboration program around all Customer Operations including Sales, Customer Service and Maintenance* Team: #1 Dealership of the year (2011) within Audi Sweden* Team: #1 Sales team of the year (2013) within Audi Sweden* Individual: #1 Sales Representative with highest customer satisfaction score (2013, 2015, 2016) within Audi Sweden

Responsible for Volkswagen and Audi sales, trading and relationship management towards both the regional B2C and B2B market. Main focus areas included direct sales and trading towards consumers as well as large leasing sales towards enterprise customers.Notable achievements:* Established the commercial footprint for Audi within the regional B2B leasing market* Developed the commercial framework for customer lifecycle management for the B2B leasing market* Established the processes for the, at the time, immature and up and coming local consumer leasing market