Vice President Global Marketing | Partner
Tulsa, Ok, Us
Leadership: Served as senior executive and shareholder for $50M global SaaS business; Scaled business +400% by transforming the value proposition and identifying new markets; Led internal team of writers, designers, project managers, and three external agencies; Conceptualized and led proprietary training initiative to revamp content and identify new revenue channels; Co-led the design for a new, global corporate headquarters.Branding: Rebranding and repositioning of the company; Identified new positioning statement, brand promise, and brand personas; Upheld brand standards across 30+ distributors; Global brand launch increased web traffic by +1000%. Marketing: Created marketing strategy and translated into effective tactics; Set up HubSpot marketing automation to monitor customer journeys and manage active sales funnels; Created sales leads through content marketing and lead conversion efforts; Defined content strategy approach and created content for hundreds of marketing materials, RFPs, and client proposals; Executive producer of a feature documentary, The Science of Personality; Groundbreaking marketing producing 30% sales growth for seven years; Inbound email marketing campaigns averaged +20,000 sales qualified leads per year; Compelling thought leadership content averaging 20% click-thru rates and 5% lead conversion rate; PR and editorial placement in Time Magazine, The Wall Street Journal, Fast Company, Harvard Business Review, and Forbes.Product Development: Took new product ideas from concept to market; Continuously iterated product pipeline; Determined pricing structure that was simple to understand and easy to buy; Identified key marketing points for new product offerings; Worked cross-functionally to minimize business disruption; Prepared and edited product launch materials such as sales kits, customer service training, product brochures, technical documentation, website updates, social media content, product demonstration videos, etc.